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Facebook - Privacy - Images - And You

Guest post by: Charly Leetham

Article Overview: Facebook is great for connecting – but be careful how much you share! When you upload content to facebook, you may be giving others an unlimited license to use your content in any way they want.

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Facebook - Privacy - Images - And You

Over the last few days, I’ve seen the following status updates within my Facebook Community:

ATTENTION: Friday, Facebook will become owner of the publishing rights of ALL your private photos. You need to make a simple change: go to ‘account’, ‘account settings’, ‘facebook adverts’ (tab along the top), ‘ads shown by third parties’, choose ‘NO ONE’ then SAVE. 1 minute job. And please share

Now, I’m pretty closed when it comes to my ‘permissions’ on Facebook. Not only do I check my ‘sharing’ settings regularly, but those settings are generally set to ‘No One’ or ‘Friends’. I also take the precaution to make sure that what I share on Facebook is only what I’m happy to make public domain.

When I saw this warning, I thought I’d check it out – after all, it’s not the first time Facebook would have ‘changed’ a privacy setting and asked us to confirm it…

What I found was this – when you go to Account -> Account Settings -> Facebook Adverts and view the ‘Ads by third parties’ – here’s what it says:

Facebook does not give third party applications or advert networks the right to use your name or picture in adverts. If we allow this in the future, the setting you choose will determine how your information is used.

You may see social context on third party sites, including in adverts, through Facebook social plugins. Although social plugins enable you to have a social experience on a third party site, Facebook does not share your information with the third party sites hosting the social plugins. Learn more about social plugins.

Sufficiently vague enough…. So I did some searching and found @HoaxSlayer’s comment on it:

Facebook has ALWAYS had publishing rights for ANYTHING you post on here and you do retain the copyright. There is a difference between the two.

As well as this – all the above steps will do is prevent your profile pic and possibly some of your information from your profile from being used in Facebook ads. None of your information that you have put on Facebook is given to third party advertisers.

What does it all mean?

That FAQ entry says:

Do I retain the copyright and other legal rights to material I upload to Facebook?

Yes, you retain the copyright to your content. When you upload your content, you grant us a license to use and display that content. For more information please visit our Statement of Rights and Responsibilities, which contain information about intellectual property, as well as your privileges and responsibilities as a Facebook user.

Basically, by uploading ANYTHING to facebook you give the rights to use that content however they want to…

The one clause in the Statement of Rights and Responsibilities that grabs me is:

For content that is covered by intellectual property rights, like photos and videos (“IP content”), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (“IP License”). This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it.

Essentially, if you upload something and someone else SHARES it with others – even if you delete it – the content will remain on Facebook.

What Should I Do?

First: check your facebook privacy settings and see who has access to your content. Tighten that privacy as much as make sense.

Second: Don’t share anything that you don’t want to grant a ‘non-exclusive, transferable, sub-licensenable, royalty-free, worldwide license’ to use to….

Facebook is great for connecting – but be careful how much you share!

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About the Author: Charly Leetham
RSS for Charly's articles - Visit Charly's website

Charly Leetham is a Business Implementation expert and she works directly with businesses to translate their unique business requirements into a technical specification. Charly then surveys (reviews) what is currently available that will meet her clients needs and presents options for a best fit solution within the clients budget.

Charly's expertise has been developed throughout her career that exceeds 24 years. Initially as a hands on 'tech' in the Electronics and Communications Industry (before the IT Industry even existed) and later as a Sales Person, Client Relationship Manager and Contract Manager managing business for employers. In 2004, Charly left her steady, 6 figure a year job to follow her dream of becoming a small business entrepreneur. Her journey has taken her from Retail Store Franchisee, through financial turbulence to a steady and comfortable Home Based Business.

Charly shares the experience, the challenges, the realisations and the lessons that she has learnt during her journey to Home Business Entrepreneur.

In addition, Charly is Wishlist Member Certified and is one of a few online business professionals who are recommended by the creators of the Wordpress Wishlist Membership Plugin to consult, install and configure Wordpress based Membership and Community Sites.


Click here to visit Charly's website
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Ask Charly Leetham: Small Business Coaching Services for Online Success
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Re: Facebook Advertising? Re: Facebook Advertising? - Facebook has more than 700 million active users and half of them log in on a daily basis. Through Facebook advertising, you can be sure to reach any particular segment. Conventional advertising models are expensive and difficult to reach a narrow target. Facebook advertising is one option that can get you results and target specific user groups. You may be the local beauty parlor, restaurant or a Fortune 500 organization, but eBizUniverse will show how to build your brand equity through Facebook advertising. Consider these ideal scenarios: You own a restaurant and wish to target those who are recently engaged to be married for their catering business. All you need to do is to find the women with the relationship status of “engaged” on Facebook and you have your desired segment with Facebook Ads. (See Sample Ads Below) There is a birthday special that your restaurant is offering and the Facebook Ads would be displayed only to those whose birthdays are in the offing. An event is being organized and you wish to target local college graduates, who are single and 25-35 years old. They are on Facebook and you can reach them with Facebook Ads.
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Re: Facebook or Twitter? Re: Facebook or Twitter? - Thanks for the feedback guys! I personally started with Twitter and am now moving over to Facebook. I polled people on both my accounts and (not surprisingly) the Twitter people said Twitter and the Facebook people said Facebook! The actual order of my social media presence looks like this: 1) LinkedIn (with little success) 2) Twitter 3) YouTube 4) Facebook
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