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Things To Consider When Creating Your Online Presence
| Guest post by: Charly Leetham |
Article Overview: Creating your online presence is important in todays world of Internet connectivity. Web presence, or online presence, is a broad term that includes websites, networking sites and other mentions of your business where potential customers can find you easily. Most online searches are brief, so your online presence needs to take advantage of the short time a person might look at your information. It is extremely important to be precise and clear about the benefits of your business and what your business is capable of doing for a customer. In all online web presences you should include a link to your website and clear contact information in the form of email and phone. This will allow people who prefer different forms of communication to reach you quickly.
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Things To Consider When Creating Your Online Presence
Creating your online presence is important in todays world of Internet connectivity. Web presence, or online presence, is a broad term that includes websites, networking sites and other mentions of your business where potential customers can find you easily. Most online searches are brief, so your online presence needs to take advantage of the short time a person might look at your information.
It is extremely important to be precise and clear about the benefits of your business and what your business is capable of doing for a customer. In all online web presences you should include a link to your website and clear contact information in the form of email and phone. This will allow people who prefer different forms of communication to reach you quickly.
Your web presence might take the form of:
A website that shares your business name, logo, contact information, services, location and any accreditations or associations in the business community.
Networking sites that offer you a chance to build a profile using your company's name. You can then post coupons, informational pieces or links to helpful articles as a way of publicizing yourself or your business. Twitter, Facebook, Livejournal, LinkedIn and Digg are sites that can help in creating your online presence.
Blogs (web + log = blog) are typically websites that have a series of articles. A blog on changes in your business, updates on what is in stock or new industry information would be a good advertising use of a blog. Since they are updated regularly, blogs can take more time and effort to maintain than a typical website but provide a bigger return.
Links, often called hyperlinks, are the words that people click on to find your website. Links to your website or networking sites are a fast and easy way to spread the news about your web presence. You can include links at the bottom of every email, resume, comments on blogs that are related to your work and networking site posts.
Whether your web presence takes the form of a resume on a job site or an entire website, make sure that the kind of site you create is appropriate to your business. A fun and light-hearted approach on the web will work well in a children's doctor's office rather than a law office.
Understanding your target audience, your business and what you want out of the online world will make creating your online presence that much easier.
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Article Tags: creating your online presence, marketing your offline business online, online marketing for small business, web presences
Referred by: http://www.outrageouslyhealthy.com
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About the Author: Charly Leetham RSS for Charly's articles - Visit Charly's website Charly's expertise has been developed throughout her career that exceeds 24 years. Initially as a hands on 'tech' in the Electronics and Communications Industry (before the IT Industry even existed) and later as a Sales Person, Client Relationship Manager and Contract Manager managing business for employers. In 2004, Charly left her steady, 6 figure a year job to follow her dream of becoming a small business entrepreneur. Her journey has taken her from Retail Store Franchisee, through financial turbulence to a steady and comfortable Home Based Business. Charly shares the experience, the challenges, the realisations and the lessons that she has learnt during her journey to Home Business Entrepreneur. In addition, Charly is Wishlist Member Certified and is one of a few online business professionals who are recommended by the creators of the Wordpress Wishlist Membership Plugin to consult, install and configure Wordpress based Membership and Community Sites.Click here to visit Charly's website   3 Amazing Tips To Create A Great Sales Letter Online Suppliers Contracts Digital Signing and more Small Business Payment Processors and Shopping Carts User Experience The Key To Good Online Business Design Affiliate Management Programs For Small Business |
Related Forum Posts
Re: What is your Business?
- We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Can you outsource your product launch?
- Yes that what I am talking about. Creating a buzz for your online product launch basically. Is this part of what you do?
Re: Social Media & Digg, Google, MySpace, and YouTube
- Hi Kathy,
What I meant about it being worth it was in the sense that I described. Creating multiple accounts for various sites and posting and ranking your own stuff. It's very time consuming to say the least. I'm just wondering if there's anyone out there that has done this and thinks it's beneficial.
Re: Kevin's Case Study #11 - A New Forum Category?
- [quote:31qpen1j]This is just my opinion, but I consider the prospective categories, Online Marketing, Internet Marketing and Online Promotion, as being pretty much one and the same - just different words that different people use.[/quote:31qpen1j]
I completely agree! Those are all just "internet marketing" as far as I am concerned.
And I normally would have voted for internet marketing, however I chose social media marketing simply because there are more than enough IM forums out there already.
Re: Seth Godin: Star Fish v Long Tail
- Thanks for sharing, David. I always enjoy the interest it brings me when I read these types of things. Things that make you think to consider other possibilities, no matter how obvious they may seem.
Cheers,
Emma
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