Tweet

Using Awards For Better Publicity

Guest post by: Charly Leetham

Article Overview: Does your business strategy includes using awards for better publicity? Do you use the process of applying awards to check and refine your business strategy? In terms of publicity, being nominated for an award can be just as helpful as winning the award. Industry specific awards are a gauge of your company performance to your customers and the business community in general. Your business will benefit from finding the right awards and making an effort to include these in your plans for growth.

Using Awards For Better Publicity

Does your business strategy includes using awards for better publicity? Do you use the process of applying awards to check and refine your business strategy? In terms of publicity, being nominated for an award can be just as helpful as winning the award.

Industry specific awards are a gauge of your company performance to your customers and the business community in general. Your business will benefit from finding the right awards and making an effort to include these in your plans for growth.

Using the Nomination

Small businesses who are nominated for an award can most definitely benefit from the award process. The award organizers may list the nominees - and a small business should take full advantage of this. Even if the nominees aren't listed by the organizers, a small business should promote the nomination themselves.

Use the businesses newsletters and websites, to link to the award site and publicize the nomination. This will aid increasing the company's name recognition and credibility. Let your clients know that others have confidence in your business.

Many awards will have a set of criteria and it's a great idea to list the standards when you announce the nomination. You will increase your customer's knowledge about ‘what' your business does and the quality of your work.

If the nominees are listed publicly, take a look at who is in the top group with you. It's a great opportunity to take note and identify what separates you from the other competitors, and being associated with the other nominees is incredibly powerful.

Awards Publicity for Better Business

The publicity from winning an award can boost traffic to your website, win you additional awards and lead to business growth. Customers often use awards to help make their buying decisions - dealing with an ‘award winning business' is part of the ‘proof' aspect of a sale.

Make sure that you display awards and nominations prominently on your website or in your shopfront - these serve as a quick reference for customers that you are a recognized leader in your industry. Customers note awards as a seal of approval on your company by a knowledgeable outside group. These awards act as recommendations from people who should know.

Displaying your awards can help develop pride in your company by current employees or even attract skilled new employees to your rising star. Employees with a sense of pride contribute strongly to the performance of your company and add value to your business.

Seeking Funding?

Awards may help your business if you are seeking funding from Banking Institutions or Venture Capitalists. Banks and investors often use awards to identify the strongest performing companies within an industry.

New Business Partners?

Many companies use awards to identify potential business partners. Press releases or articles in industry magazines bring your company to the attention of a great supplier. These industry connections build your company's overall performance.

Business Development...

Without a doubt, applying for an award forces a business owner to review their business plan and future directions. From my own experience, I know that having to answer questions, quantify results and describe my vision is an incredibly powerful tool.

I have recently been nominated for Telstra Business Woman of the Year, and was a shortlisted candidate. I didn't make the finals, but the process certainly helped my business management process.

Most recently I have been nominated for a MCEI Marketing Award - and I found that completing the application was just like completing my marketing plan - an incredibly rewarding experience. Winning the Women In Business category was a boost to my self confidence and the confidence in my business.

Related Articles
  Authors! There’s Power and Profit when you get FREE Publicity
  Begin Your Publicity Campaign
  How to Measure the Effect of Press Releases
  Won an Award Lately? Here's Nine Awards For Small Businesses
  Awards – an invaluable weapon in any PR armoury
  Budgeting for publicity and keeping within limits
  Why You Might Not be Ready for Publicity
  What's Great About PR
  Not All Publicity Is Good Publicity Says PR Consultant Dan Janal
  Explore Easy Ways To Get Publicity
  When Entrepreneurs are Outstanding
  Publicity Or Advertising?
  Three Ways to Prepare for Internet Publicity Before You Submit Your First Press Release
  Don’t Read the News, Be the News!
  Awards Are A Great Marketing Tool
  Guerrilla Publicity
  Turn Your Expertise into Publicity
  Government Releases Proposed Laws and Plan for National Employment Standards
  Superstar CEOs Suck
  Understanding Media and Publicity for your Business

Article Tags: business community, business strategy, company performance, publicity
Referred by: http://www.outrageouslyhealthy.com



Related Forum Posts
Re: Award Winning Finalist - Congratulations Shri, you deserve it! Let us know how you do in the Awards themselves. Are you going to attend? David H
Re: Top Banner Help - The more popular ones that I've seen: Online Marketing and Publicity Search Engine Optimization Web Design and Programming Blogging Re: the poll, I think there was enough response to warrant the new category. These are very popular search terms. I agree that too many niche categories is not a good idea, maybe keep it to a minimum 2-3 internet related topics. Good job on the banners BennyBoy!
Re: Top Banner Help - [quote:35xjo6uq]Good job on the banners BennyBoy![/quote:35xjo6uq] No probs:) I agree Online Marketing and Publicity Search Engine Optimization - Web Design and Programming Blogging also may be... Web Design Tutorials Looking to Hire - jobs section Interesting Articles / websites
Pay Per Post update - Still haven't heard whether or not I've even been accepted into the program. However, this could be because things were in flux. Just got an email which informed me that PayPerPost was changing its name to Izea. Here's the details: [quote:8i5z1c8x]Going forward our company will be known as IZEA, with PayPerPost as its flagship product and other properties including Blogger's Choice Awards, RockStartup, Zookoda and BlogInSpace under the IZEA corporate umbrella. These changes are the natural result of our phenomenal growth as a company and the continued success our user community is having with our social marketing tools and strategies. This new corporate framework will enable us to further execute on our established mission statement: To empower everyone to value and exchange content, creativity and influence. We will be adding additional services over the coming year and I feel strongly that the IZEA brand will allow us to present all our solutions in a more complete and understandable way to our clients, users, investors and the press. I know many of you have come to love the PayPerPost name. We love it, too. The company started a new era for bloggers and advertisers and will continue on as the brand name for the world's largest consumer generated advertising network. I look forward to seeing you all at PostieCon on November 10 in Las Vegas, when IZEA takes the next step forward with the release of our next generation platform, codenamed Argus. Argus will deliver an unparalleled collection of social marketing tools and features you will have to see to believe. The product has its own brand name that we are eager to share with everyone. The name and logo are awesome, so stay tuned![/quote:8i5z1c8x] I've kind of lost interest in even doing this, frankly...but maybe I'll revisit it in a couple of days and try to establish contact...


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Google Panda and Your Search Engine Rankings

How To Be A Management Legend

Selling On Ebay The Good The Bad And The Ugly

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.