Why Choosing The Right Membership Model Is Critical To Business Success

Guest post by: Charly Leetham
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Smart Phones for Savvy Business Owners - By Charly Leetham

When creating a membership website, choosing the right membership model is one of the keys to its success. If you don't choose the right model you could be creating a lot of extra work for yourself or, worse, you may not deliver what your members expect. Neither of these situations are desirable, and taking the time to decide exactly what you want to deliver with your membership site and how you want to deliver it, is essential.

This article assumes that, by now, you've completed the basic research required before starting any business (online or offline):

1. Identifying your niche

2. Finding a need in that niche (a problem that needs solving)

3. Determining whether it will be profitable

4. Deciding on what are you going to sell

5. Determining how you will deliver the product or service to your customer

If you can't provide answers to the five points above, you can't even be certain whether a membership site is the right way to go.

If you do have the answers though, the next step is to ask yourself the following questions, and write your answers down:

What type of content will be delivered to your customers - text, video, audio?
How often will you be delivering that content?
Will it be all at once?
Will you be adding content over time
Have you created all the content but want to drip feed it to members?
Do you only want members to have access to the current months content?
Is the membership for a fixed period only?
Do you want all new members to start at the first piece of content, or do you want to bring them in to your membership at current piece of content?
Are you creating a community where you and your members can interact with each other?
Are you coaching clients and want to share specific information with each client and keep that hidden from your other clients?

Once you have this information, it is possible to decide on the type of membership model to best suit your needs.

If you are unsure of how to answer these questions, you can work with a certified professional (like myself) to gain clarity and a better understanding of what you would like to see from your membership site.

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Smart Phones for Savvy Business Owners - By Charly Leetham

About the Author: Charly Leetham

RSS for Charly's articles - Visit Charly's website
Charly Leetham is a Business Implementation expert and she works directly with businesses to translate their unique business requirements into a technical specification. Charly then surveys (reviews) what is currently available that will meet her clients needs and presents options for a best fit solution within the clients budget.
Charly's expertise has been developed throughout her career that exceeds 24 years. Initially as a hands on 'tech' in the Electronics and Communications Industry (before the IT Industry even existed) and later as a Sales Person, Client Relationship Manager and Contract Manager managing business for employers. In 2004, Charly left her steady, 6 figure a year job to follow her dream of becoming a small business entrepreneur. Her journey has taken her from Retail Store Franchisee, through financial turbulence to a steady and comfortable Home Based Business.

Charly shares the experience, the challenges, the realisations and the lessons that she has learnt during her journey to Home Business Entrepreneur.
In addition, Charly is Wishlist Member Certified and is one of a few online business professionals who are recommended by the creators of the Wordpress Wishlist Membership Plugin to consult, install and configure Wordpress based Membership and Community Sites.

Click here to visit Charly's website.

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