Home
> Women-Entrepreneurs
> Charly Leetham
> Why Social Network Profiles Are Important
Why Social Network Profiles Are Important
 |
Free Download - Small Business: Tracking, Measuring and Testing For Success By Charly Leetham |
Social Network Marketing can be viewed as branding a business and associating it with keywords on Social networks. Blogs, forums, microblogging are all effective ways to share information with your clients or customers. Smart business owners will leverage these networks and efforts by using keywords and structuring their message appropriately so that search engines and search functions on other websites will direct traffic (and targeted prospects) to the business website without additional advertising expense.
It is for this reason, that the profile you create on each of the social networking sites that your business interacts on becomes important. These profiles effectively become the internet version of a business card and should be created to be compact, informative and keyword rich.
The key to creating an effective social profile is to use the chosen keywords for the company and product, at key points in the text. Much like creating an effective headline for an article, your keywords should be used at the start and scattered throughout the balance of the profile. Be careful not to overuse the keywords - aim for approximately 1 keyword for every 100 words.
Your social profile is almost a mini sales-letter - it should be enticing and include a call to action for existing and new contacts.
For example; "Smith and Son's Office Supplies" may be an accurate title, but it is only that and fails to describe what the business really does. A more effective mini-profile would be, "Office Supplies For Your Small Business: Smith and Son's Office Supplies is the supplier of choice for small businesses in the Vancouver area." This wording puts the keywords in the key position, provides the business name and gives some depth to the target audience.
Linking back to your company website are essential - although you should take care to ensure that you follow the guidelines and Terms Of Service (TOS) of the social networking site. Make sure that each link leads to the specific information for your profile - you may have a different landing page on your website for each of your social profiles.
Let's expand on our example; "Office Supplies For Your Small Business: Smith and Son's Office Supplies is the supplier of choice for small businesses in the Vancouver area. We provide free delivery to your office and warranty service for multiple name-brand office equipment. Call us on 1800 876567 or visit our website smithandsons.com today and discover how you can reduce your office supplies costs"
This simple set of sentences, along with a web address and toll free number, can be put on Facebook, Linked In and multiple other networks to send traffic to your business. The advantage of "staking out" a presence on these networks, is that your business can interact directly with the Target Audience. The disadvantage of social networking can be the volume of work required to maintain the profile and connection requests. This is where a Virtual Assistant becomes an invaluable resource.
If you add a status update announcing a new product or a promotion, the link should send visitors directly to that information on your site. Sending visitors to the home page is more likely to annoy visitors than anything else.
Whilst the concept of networking online can seem time consuming and overwhelming, done properly social networking provides a powerful toolset that makes your marketing dollar stretch a lot further.
Why Social Network Profiles Are Important - To learn more about this author, visit Charly Leetham's Website.
Like this article? Share it with your friends
| Article Tags: social network profiles, social networking sites |
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Joe EvansJoe Evans serves as the President and Chief Executive Officer of Method Frameworks.
Method Frameworks serves Commercial enterprises with strategic and operational planning solutions using the firm’s proprietary Plan4 process. Visit Method Frameworks at www.methodframeworks.com.
Joe is a published author, frequent speaker and recognized expert in corporate strategic planning . Want more corporate strategic planning insights? Read Joe's blog. Also, request to join the "Strategic Planning Xchange" now by following this link to the Strategic Planning Xchange. - Visit Joe Evans's Website |
|||
Jesse HoppsJesse Hopps founded Demand Metric in October 2006 and is the active President & CEO, focusing on sales & product development. Prior to Demand Metric, Jesse worked as an independent consultant specializing in Internet Marketing and Business Continuity Planning. He began his career with the Info-Tech Research Group in London, Canada, where he helped contribute to their explosive growth. Jesse holds a business degree from the University of Western Ontario and lives in Panama City, Panama. - Visit Jesse Hopps's Website |
|||
Canada MortgageMarcus Arkan currently serves as the President/Principle Broker of a Canada Mortgage brokerage called Syndicate Mortgages Inc. After working with a number of Canada's top financial institutions, the experience and knowledge he gained throughout his professional career combined with his drive and entrepreneurial spirit led him to develop his own company. The operation began in 2003 in the basement of his home and now has flourished into a successful corporation with a head office in one of Metropolitan Toronto's busiest sectors and 10 branch locations employing over 100 mortgage professionals. His organization is now one of Ontario's leading mortgage brokerages specializing in residential, commercial, and construction financing. He holds the designation of Accredited Mortgage Professional from the Canadian Association of Accredited Mortgage Professionals. This allows him to differentiate himself from other mortgage originators and demonstrates his commitment to the highest standards of industry performance and help to achieve the best mortgage rates Canada for Canadian consumers. For more information on Mr. Arkan and his Syndicate Mortgages Inc., please visit www.syndicatemortgages.com. - Visit Canada Mortgage's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 |
Subscribe to Charly's articles
|
Ask Charly Leetham: Small Business Coaching Services for Online Success - Specializing in Wordpress Optimization and Design Services
|
|
|
|
|
Referred by: http://www.outrageouslyhealthy.com
 |
||
|
||
 |
||
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
Learn how you can be one of the most recognized companies in the world like Ray Kroc, founder of McDonald's. |
 |
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
 Emotions Drive Behavior QuickBooks Self Quiz Acres of Diamonds Accessing Capital Women Entrepreneurs |
 |
Top 50 Diversion Blogs
Top Diversion Blogs of 2009 | |
 |
Email The Reporters
Press Release Builder | |
| ||||
| ||||
| ||||
| ||||
|
|||||||||
|
|
