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The Quick Route to Effective Marketing
| Guest post by: Carmin Wharton |
Article Overview: This article teaches what a One Page Marketing Plan is and why a One Page Marketing Plan is a good idea.
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Free Download - Why Did You Buy That? By Carmin Wharton |
The Quick Route to Effective Marketing
Systems
make the world turn – literally. You - your
body is made up of systems – think reproductive, neurological, respiratory,
etc. You already know without marketing
– consistent marketing, your business will not survive. I think we make marketing harder than it has
to be. There are two major keys to
marketing; first, start marketing (this may sound obvious but you’d be
surprised how difficult this is for home-based business owners) and second, be
consistent –keep at it because it will pay off.
You
probably have a system for fulfilling orders on your website or a system for
how you handle emails. If you don’t have
a marketing system in place, you are doing yourself and your business a disservice
because you are not exposing your business to the maximum amount of people who
will buy from you.
The
basis of any good system is that it works, you have documented the steps, and
you must be able to measure its effectiveness. If something is not working,
tweak it – change it until it does what it’s supposed to do.
A couple of weeks ago, a friend turned me onto a One Page Business Plan
template. So, let’s take a look at a One
Page Marketing Plan. Before I tell you how to get started, I’d better tell you
why this is a great way to kick off or kick start your marketing plan. Here’s why you should use a One Page
Marketing Plan:
- You won't get discouraged and be tempted to give up because it's quick to do.
- You can use it as a "to do" list.
- When you decide to expand your marketing, the One Page Marketing Plan can be used as a springboard - a starting point.
Okay
so let’s get started with preparing your One Page Marketing Plan.
Related Articles- Write down who your target market, also referred to as your niche market. Make your target market as tightly focused as you possibly can.
- Decide what your company’s main message is. Why are you in business? What problem does your product or service solve for people? What pain does your product or service relieve?
- Decide what marketing materials you are going to need to get your message out to people and educate your target market about why they need you. Will you use teleseminars, newsletters, brochures – what?
- Decide how you are going to generate prospective customers (leads). The easiest and most effective way that I have found is to offer a newsletter and have the sign up for on each page of your website. Offer a free gift in exchange for people signing up.
- Decide how you are going to get these people to be repeat or long-term customers and what you can do to convince your customers to refer other people to your business.
- Create a marketing calendar and write down every single marketing activity you need to do every single day (not week or month, but day) to market your business.
Remember, this is a basic, get-you-started marketing plan and it is designed to get you moving. A full marketing plan is in order, particularly if you are seeking funding for your business.
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Article Tags: effective marketing, marketing, marketing plan, onepage marketing planpage marketing
|
About the Author: Carmin Wharton RSS for Carmin's articles - Visit Carmin's website Click here to visit Carmin's website   The Quick Route to Effective Marketing Why Did You Buy That |
Related Forum Posts
Re: My 3 best business books
- 1. Think and Grow Rich - Napoleon Hill
2. The 7 Habits of Highly Effective People - Stephen R. Covey
3. Permission Marketing - Seth Godin
Think and Grow Rich seems more powerful each time I read it or dip into it. The 7 Habits not only offers some very effective ways to organize your life (which I have yet to master!), but also some great quotations and thought provoking statements including this by Nazi concentration camp survivor, Viktor Frankl:
[i:2naxzsom]Between stimulus and response, man has the freedom to choose.[/i:2naxzsom]
Seth Godin's Permission Marketing is a good read for anybody seeking to understand how to approach doing business on the Internet in the right way with regard to winning people's trust.
Re: Top 10 Homebased Franchises for 2011
- Hi, great list, thanks! Quick question as far as franchises go in comparison to small businesses would you say that they are they doing well or are they suffering in today's economy?
Re: What is your Business?
- We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Harley Davidson Video - Questions!
- Evan, I just saw your Harley Davidson video - nice.
Quick Q's..
1. What did you use to Edit the Video's - especially the intro..
2. How did you get such high quality video up on Youtube without the flash compression issues - Is it HD?
Re: Let’s talk about the ways of marketing your products, servic
- I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use.
Forum Marketing
Yahoo Answers (I need to use more of)
SEO (Search Engine Optimization)
Bum Marketing or Article marketing
P-P-C (Pay Per Click) Marketing
Online Directories
Hope this helps.
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