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Increase Your Business Visibility

Guest post by: Holly Murdoch

Article Overview: Tips on how to increase your marketing 'virally'.

Free Download - The Quick Connection By Holly Murdoch
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Increase Your Business Visibility

Incorporating a low cost ‘viral’ internet marketing program is a smart way to increase visibility for your business. You can gain instant visibility immediately! Viral marketing in simple terms is an extremely powerful and unique ability of the Internet to build self-propagating visitor streams.

Learn how to viral market with these 4 tips:


1. AUDIO - Adding audio to your website is a nice personal touch for your visitors. Visitors will feel welcome as they click through your site. There is something about the ‘voice’ that will allow visitors to let their guard down and connect with you. Remember, people buy from people they know and trust. Using this tool will greatly enhance the message you are trying to convey to your customer.

Examples on how to use audio:

  • Welcome Messages: just as we appreciate being greeted face-to-face, creating a warm welcome for visitors can be attention grabbing!
  • Interview Experts: this is an excellent way to gain credibility in your industry. Your listeners will receive valuable information, and you will become the ‘go to’ expert for information.
  • Record webinars: creating webinars is a common way to increase your visibility. You can provide a recording to people who were not able to attend and build an information library.


2. BLOGS - Having a blog can be an incredible way to grow your online presence. This is a great opportunity to establish yourself as an expert in your industry. If executed effectively, this can be a smart online marketing strategy and an affordable way to grow your business. Blogging is ‘big business’ among entrepreneurs, writers and those who just want to express themselves thru electronic communication. Blogging is fun, easy and free!

3. ARTICLES - An effective way to build your business and establish credibility as an expert in your industry is by writing articles that are useful to your target market. This is a great way to market your business and increase visitor’s traffic to your site. Ultimately, you will gain visibility and repeat visitors who will become loyal clients.
Examples of online sites where you can submit your articles for publication (besides this one!) include:

  • Associated Content enables anyone to participate in the new content economy by publishing content on any topic, in any format (text, video, audio and images), and connects that content to consumers, partners and advertisers.
  • Articles Base is a free article directory where you can submit and find articles. You can publish your articles for free or find content for your website, ezine, or newsletter.
4. E-NEWSLETTER - When you expand your traditional marketing to include a regularly scheduled e-newsletter, you are creating an easy, no-cost and profitable way to market your business. The use of e-newsletters has quickly come to be an indispensable component of the advertising campaigns of many businesses, large and small! By developing an ongoing relationship with prospective clients, you are establishing yourself as an expert. This also provides you with email information of potential clients. For an example of an e-newsletter relating to your industry, do a ‘Google’ search for competitive businesses, ‘opt-in’ to subscribe to their e-newsletter and see what your competitors are up to. Two common email marketing services: Constant Contact and IContact.

Whether you use features such as blogging, business articles, emails, video/audio clips or e-newsletters, implementing an effective viral marketing strategy to spread your message will allow you to put your focus on the customer and ultimately, grow your business!

Written for w2wlink by Sylvia Browder

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Home > Women-Entrepreneurs > Holly Murdoch > Increase Your Business Visibility >
Article Tags: article, audio, blog, business visibility, career, enewletter, marketing, viral marketing, w2wlink

About the Author: Holly Murdoch
RSS for Holly's articles - Visit Holly's website

w2wlink.com is the premier community dedicated to professional women, helping women get to where they are going - faster. We provide women with expert knowledge, tools to overcome obstacles, and connection with others in our online groups.


Click here to visit Holly's website
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