Feedback Form
Home Features Mastermind Videos About Advertise Blog Network Contact
   

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
Have A Suggestion?

Sales Lessons From Starbucks And Dell

Make the Most of What You Don't Do Well



Make the Most of What You Don't Do Well
   

One of my early mentors, Thomas Leonard, advised people not to try to improve a weakness. He said that, when you try to improve a weakness, the only thing you get is “a stronger weakness.” I believe that is true. It is more important to focus on your strengths and maximize what you do well than to try to fix something that you may never do very well. However, there is a way to actually leverage your weakness and that is to make the most of it.


Everyone has weaknesses, at least those of us who are human. As humans we spend a lot of time trying to improve, cover up or apologize for our weaknesses. There is a better way. You can actually make the most of your weakness. There was a car rental company that advertised that they were number two so they tried harder. Instead of seeing second place as a bad thing, they leveraged it. There is a cough syrup company that is running ads that boast that the medicine tastes awful, but it works great. On one radio ad a man calls the company and tells the woman who answers the telephone that the cough syrup is the worst stuff he has every tasted. In a very proud voice she says, “Why, thank you.” Another ad has a man telling the woman that the syrup tastes like garbage bag leakage, and he asks whether it is supposed to taste that bad. In her happy voice she says, “Yes, it is!” Instead of trying to make any excuses about how bad the stuff tastes, the company simply puts it right out there, makes fun of it and uses the opportunity to tell you how wonderfully it works.


A trick question asked in interviews is “What is one of your weaknesses?” What the interviewer is really trying to get at here is not what you weakness is; honestly, they don’t want you to have any. They want to know a weakness you have had and how have you corrected it. I actually answer this question to highlight one of my strengths. My answer recounts that I am challenged to be an organized person and, although I have that somewhat under control, I don’t try to over-correct because I am a creative person and often what looks like disorganization to an outsider is simply part of my creativity in progress.


You have a least one weakness and that is okay. You are human, after all. Don’t waste your time trying to improve every weakness; instead, leverage it. Make the most of what you don’t do well, highlight it and build on it. If nothing else, you can always use a weakness to spotlight a strength.

Make the Most of What You Don't Do Well - To learn more about this author, visit Rachelle Disbennett-Lee's Website.

Like this article? Share it with your friends
[Get Copyright Permissions] E-Mail | Print | More  


Related Articles Related Articles
For Sale: Most Expensive VC Home in Country
  Here's one way to sidestep having to raise money from LPs: Sell your house for $76-million.
Learning From Failure
  I haven't written much in the Failure series lately, but I've got a doozy or two coming soon.
What are the 3 biggest challenges faced by supply chain/purchasing professionals today? (Survey Result 15)
  There are many factors both internally as well as externally that are affecting supply chain/ procurement practices today. From the growing talent vacuum to the continuing lack of collaboration between Finance, IT a...
Is the Government of Canada's Shared Services Strategy a Threat to Small Business (Survey Result 2)
  Many key stakeholders both within and external to the Government of Canada (GoC) see a shared services strategy as a threat to the Small-Medium Enterprise community? Do you believe that the current GoC shared se...
Are Multiple Supply Chains Important Survey Response 2
  A 2006 Report made the following statement: "Designing and operating multiple supply networks to meet the needs of specific market segments--supply chain innovation and the use of multiple supply chains will be ...

Related Forum Posts Related Forum Posts
Re: Setting Up your Advisory Board - Steps 8 Re: Setting Up your Advisory Board - Steps 8
Re: Due Diligence, Market Research.. Ahead of the curve. Re: Due Diligence, Market Research.. Ahead of the curve.
Setting Up your Advisory Board - Steps 7 & 8 Setting Up your Advisory Board - Steps 7 & 8
Re: Businesswomen in the news Re: Businesswomen in the news
Viral Web Marketing Viral Web Marketing
Re: May Traffic Drop Off from Google's Update Re: May Traffic Drop Off from Google's Update
Re: How do I upload my picture? Re: How do I upload my picture?
Re: Setting Up your Advisory Board - Steps 7 & 8 Re: Setting Up your Advisory Board - Steps 7 & 8

 
About the Author


Rachelle Disbennett-Lee
(Visit Rachelle's Website)
Coach Rachelle Disbennett-Lee, PhD is a human potential expert who has supported thousands of people in becoming wealthier, healthier and happier by providing daily motivation, information and inspiration through her award winning e-zine, 365 Days of Coaching. For her free report, “How to create more Wealth, Health and Happiness by Tapping Into the Power of Daily Action” go to www.365daysofcoaching.com/ daily_action.htm
Have A Suggestion?

View Author's Blog
Become An Author

View Author's Video
Become An Author

Free Downloads


Rachelle Disbennett-Lee's

Complete
List Of
Work-Life
Articles

First Name
Last Name
Email
 
If you enjoyed this article, get Rachelle Disbennett-Lee's Complete List of Work-Life Articles For FREE!

More Rachelle Disbennett-Lee
Get Rid of the Toxins in Your Life
The Everyday Common Miracle
No Worries
Does it Pass the Katie Couric Test
Give Change A Chance
Life Happens Through Small Steps
Make the Most of What You Dont Do Well
Would You Trade Your Problems
Become An Author