3 Steps to Creating Your First Product
3 Steps to Creating Your First Product
In my own business, learning to create and market my own coaching products is the one thing that has made the biggest financial difference for me.
But creating my first product was P-A-I-N-F-U-L!
Every night after work and playing with my son, I'd go to my computer and write, organize, edit, re-write, re-organize, re-edit—I started from scratch at least two times.
It took me THREE agonizing months to complete.
And yet today, I can develop a new product in less than a week, sometimes in just a few hours.
Want to know how I do it?
Here's exactly how I do it, and how you can do it too...
Milana's "3-Step Product Formula"
1. First, start with an idea.
The idea has to come from a need you see in your market. I haven't done much research about this particular idea, but I can tell you that I spent weeks looking for a coaching program I can use with my 12-year old. It simply doesn't exist. There are plenty of programs for older teenagers, but there is nothing for the younger level. (I am not an expert on coaching young kids, so I would love for someone to create this program!)
2. Second, create an outline.
Let's pretend that you are creating an audio program for pre-teens. What you do is create a survey to find out what their parents want. Their answers to your questions will become the basis for your program.
3. Third, present the program live.
You could certainly spend weeks or months developing your audio program. But it's much easier to hold it live for the people who took your survey, and for other people on your mailing list. Going back to the coaching program for pre-teens, you could invite both, the parents AND their kids to attend the live calls. At the end of each call have a "Question and Answer" session, and of course, record everything. By the time your program is completed, you will have a full-blown audio product you can sell. You could also add a workbook and a quiz to make the product more interactive.
That's it!
The whole process should take you no more than a week to complete your product. And, if you have access to a mailing list of people who are interested in the topic, you could even charge them to attend your live program and generate revenue at the same time.
See how simple it is?
Let nothing hold you back.
3 Steps to Creating Your First Product - To learn more about this author, visit Milana Leshinsky's Website.
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It amazes me how many coaches and entrepreneurs still don't have products.
In my own business, learning to create and market my own coaching products is the one thing that has made the biggest financial difference for me.
But creating my first product was P-A-I-N-F-U-L!
Every night after work and playing with my son, I'd go to my computer and write, organize, edit, re-write, re-organize, re-edit—I started from scratch at least two times.
It took me THREE agonizing months to complete.
And yet today, I can develop a new product in less than a week, sometimes in just a few hours.
Want to know how I do it?
Here's exactly how I do it, and how you can do it too...
Milana's "3-Step Product Formula"
1. First, start with an idea.
The idea has to come from a need you see in your market. I haven't done much research about this particular idea, but I can tell you that I spent weeks looking for a coaching program I can use with my 12-year old. It simply doesn't exist. There are plenty of programs for older teenagers, but there is nothing for the younger level. (I am not an expert on coaching young kids, so I would love for someone to create this program!)
2. Second, create an outline.
Let's pretend that you are creating an audio program for pre-teens. What you do is create a survey to find out what their parents want. Their answers to your questions will become the basis for your program.
3. Third, present the program live.
You could certainly spend weeks or months developing your audio program. But it's much easier to hold it live for the people who took your survey, and for other people on your mailing list. Going back to the coaching program for pre-teens, you could invite both, the parents AND their kids to attend the live calls. At the end of each call have a "Question and Answer" session, and of course, record everything. By the time your program is completed, you will have a full-blown audio product you can sell. You could also add a workbook and a quiz to make the product more interactive.
That's it!
The whole process should take you no more than a week to complete your product. And, if you have access to a mailing list of people who are interested in the topic, you could even charge them to attend your live program and generate revenue at the same time.
See how simple it is?
Let nothing hold you back.
3 Steps to Creating Your First Product - To learn more about this author, visit Milana Leshinsky's Website.
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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