6 Step Formula to Creating Your Own Coaching Sales Copy
6 Step Formula to Creating Your Own Coaching Sales Copy
It's being able to write your own copy.
You either make money or save money by mastering this skill. You make it if you become really good at it; and you save it if you can come up with a rough draft and pass it on to an expert for improvement.
I discovered this early on in my business and even though I haven't completely mastered the skill, it always saves me a lot of time, money and frustration just being able to pass the rough draft to my copywriter.
Many people struggle even with the rough draft, so let me give you a simple formula to follow, which is going to make a huge difference in your business.
One of the missions of a coach is to find out the strength and unique ability of a client and to nurture and strengthen it.
My 12-year old son claims to be consistently bored with the anything that has to do with business, coaching, marketing or anything else I attempt to teach him. So when I saw him spend 40 minutes working on something with total focus and great interest, I took notice!
The task was to write a sales letter for any product of his choice. He chose to sell Sony Playstation 2 and in less than an hour punched out his very first copy.
When he was finished, I asked him why he thought he enjoyed this so much (besides writing about the product he was passionate about).
He gave me three reasons:
1) He felt it came out easily out of him...
2) He enjoyed the freedom of creativity this allowed him to express...
3) He had a formula to follow!
When I first thought of giving him this exercise, I pulled out a copy of my favorite book on copywriting, "The Ultimate Sales Letter" by Dan Kennedy. But then I thought, there is no way he was going to read it at this point. I needed something easier and more straight-forward for him to follow.
So I came up with a quick formula that was basically like paint-by-numbers. And that's what made it so easy and almost effortless for him to write it.
Here's the formula I gave my son to follow:
1. Headline (biggest benefit)
2. Hook (interesting statistic, fact, problem or story)
3. Introduction to product (why it is a better solution)
4. Benefits (benefit of each feature)
5. Objections (handle customer objections)
6. Closing (call to action, what will happen if you don't buy)
So then I was sitting and thinking, how can I help him strengthen what seems to flow so naturally out of him? We've got a whole summer ahead of us and I'd love to help him develop this skill.
One of the most important ways to learn is by watching others. So what I decided to do is find and critique the sales letters written by great (and not so great!) copywriters.
I will also teach him to test his copy by trying to sell a small information product using Google AdWords.
By the way, you should run this kind of test before developing any full-blown product or going into a new niche market.
Set up an account with Google AdWords, write a couple of ads, and point them to a specific web page on your web site. On that site you can either have an opt-in form inviting visitors to request free information; or you can actually sell a mini-product like a special report or an mp3 recording of a teleseminar.
If you see a lot of interest in it, then you'll know you've got a winner and can go ahead and develop your product further as a high-ticket item. If not, then you haven't invested too much time or money, and can simply move on to another idea.
Being able to write my own copy has been one of my most profitable skills, for sure. Every time you write, you sell your brand, your products, or your service. I hope you see how important it is to be able to communicate the benefits of doing business with you.
Use my quick 6-step formula, too, and you'll see a huge difference in your sales.
6 Step Formula to Creating Your Own Coaching Sales Copy - To learn more about this author, visit Milana Leshinsky's Website.
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Do you know what's one of your most profitable skills as a coach and entrepreneur?
It's being able to write your own copy.
You either make money or save money by mastering this skill. You make it if you become really good at it; and you save it if you can come up with a rough draft and pass it on to an expert for improvement.
I discovered this early on in my business and even though I haven't completely mastered the skill, it always saves me a lot of time, money and frustration just being able to pass the rough draft to my copywriter.
Many people struggle even with the rough draft, so let me give you a simple formula to follow, which is going to make a huge difference in your business.
One of the missions of a coach is to find out the strength and unique ability of a client and to nurture and strengthen it.
My 12-year old son claims to be consistently bored with the anything that has to do with business, coaching, marketing or anything else I attempt to teach him. So when I saw him spend 40 minutes working on something with total focus and great interest, I took notice!
The task was to write a sales letter for any product of his choice. He chose to sell Sony Playstation 2 and in less than an hour punched out his very first copy.
When he was finished, I asked him why he thought he enjoyed this so much (besides writing about the product he was passionate about).
He gave me three reasons:
1) He felt it came out easily out of him...
2) He enjoyed the freedom of creativity this allowed him to express...
3) He had a formula to follow!
When I first thought of giving him this exercise, I pulled out a copy of my favorite book on copywriting, "The Ultimate Sales Letter" by Dan Kennedy. But then I thought, there is no way he was going to read it at this point. I needed something easier and more straight-forward for him to follow.
So I came up with a quick formula that was basically like paint-by-numbers. And that's what made it so easy and almost effortless for him to write it.
Here's the formula I gave my son to follow:
1. Headline (biggest benefit)
2. Hook (interesting statistic, fact, problem or story)
3. Introduction to product (why it is a better solution)
4. Benefits (benefit of each feature)
5. Objections (handle customer objections)
6. Closing (call to action, what will happen if you don't buy)
So then I was sitting and thinking, how can I help him strengthen what seems to flow so naturally out of him? We've got a whole summer ahead of us and I'd love to help him develop this skill.
One of the most important ways to learn is by watching others. So what I decided to do is find and critique the sales letters written by great (and not so great!) copywriters.
I will also teach him to test his copy by trying to sell a small information product using Google AdWords.
By the way, you should run this kind of test before developing any full-blown product or going into a new niche market.
Set up an account with Google AdWords, write a couple of ads, and point them to a specific web page on your web site. On that site you can either have an opt-in form inviting visitors to request free information; or you can actually sell a mini-product like a special report or an mp3 recording of a teleseminar.
If you see a lot of interest in it, then you'll know you've got a winner and can go ahead and develop your product further as a high-ticket item. If not, then you haven't invested too much time or money, and can simply move on to another idea.
Being able to write my own copy has been one of my most profitable skills, for sure. Every time you write, you sell your brand, your products, or your service. I hope you see how important it is to be able to communicate the benefits of doing business with you.
Use my quick 6-step formula, too, and you'll see a huge difference in your sales.
6 Step Formula to Creating Your Own Coaching Sales Copy - To learn more about this author, visit Milana Leshinsky's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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