6 Step Formula to Creating Your Own Coaching Sales Copy
6 Step Formula to Creating Your Own Coaching Sales Copy
It's being able to write your own copy.
You either make money or save money by mastering this skill. You make it if you become really good at it; and you save it if you can come up with a rough draft and pass it on to an expert for improvement.
I discovered this early on in my business and even though I haven't completely mastered the skill, it always saves me a lot of time, money and frustration just being able to pass the rough draft to my copywriter.
Many people struggle even with the rough draft, so let me give you a simple formula to follow, which is going to make a huge difference in your business.
One of the missions of a coach is to find out the strength and unique ability of a client and to nurture and strengthen it.
My 12-year old son claims to be consistently bored with the anything that has to do with business, coaching, marketing or anything else I attempt to teach him. So when I saw him spend 40 minutes working on something with total focus and great interest, I took notice!
The task was to write a sales letter for any product of his choice. He chose to sell Sony Playstation 2 and in less than an hour punched out his very first copy.
When he was finished, I asked him why he thought he enjoyed this so much (besides writing about the product he was passionate about).
He gave me three reasons:
1) He felt it came out easily out of him...
2) He enjoyed the freedom of creativity this allowed him to express...
3) He had a formula to follow!
When I first thought of giving him this exercise, I pulled out a copy of my favorite book on copywriting, "The Ultimate Sales Letter" by Dan Kennedy. But then I thought, there is no way he was going to read it at this point. I needed something easier and more straight-forward for him to follow.
So I came up with a quick formula that was basically like paint-by-numbers. And that's what made it so easy and almost effortless for him to write it.
Here's the formula I gave my son to follow:
1. Headline (biggest benefit)
2. Hook (interesting statistic, fact, problem or story)
3. Introduction to product (why it is a better solution)
4. Benefits (benefit of each feature)
5. Objections (handle customer objections)
6. Closing (call to action, what will happen if you don't buy)
So then I was sitting and thinking, how can I help him strengthen what seems to flow so naturally out of him? We've got a whole summer ahead of us and I'd love to help him develop this skill.
One of the most important ways to learn is by watching others. So what I decided to do is find and critique the sales letters written by great (and not so great!) copywriters.
I will also teach him to test his copy by trying to sell a small information product using Google AdWords.
By the way, you should run this kind of test before developing any full-blown product or going into a new niche market.
Set up an account with Google AdWords, write a couple of ads, and point them to a specific web page on your web site. On that site you can either have an opt-in form inviting visitors to request free information; or you can actually sell a mini-product like a special report or an mp3 recording of a teleseminar.
If you see a lot of interest in it, then you'll know you've got a winner and can go ahead and develop your product further as a high-ticket item. If not, then you haven't invested too much time or money, and can simply move on to another idea.
Being able to write my own copy has been one of my most profitable skills, for sure. Every time you write, you sell your brand, your products, or your service. I hope you see how important it is to be able to communicate the benefits of doing business with you.
Use my quick 6-step formula, too, and you'll see a huge difference in your sales.
6 Step Formula to Creating Your Own Coaching Sales Copy - To learn more about this author, visit Milana Leshinsky's Website.
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Do you know what's one of your most profitable skills as a coach and entrepreneur?
It's being able to write your own copy.
You either make money or save money by mastering this skill. You make it if you become really good at it; and you save it if you can come up with a rough draft and pass it on to an expert for improvement.
I discovered this early on in my business and even though I haven't completely mastered the skill, it always saves me a lot of time, money and frustration just being able to pass the rough draft to my copywriter.
Many people struggle even with the rough draft, so let me give you a simple formula to follow, which is going to make a huge difference in your business.
One of the missions of a coach is to find out the strength and unique ability of a client and to nurture and strengthen it.
My 12-year old son claims to be consistently bored with the anything that has to do with business, coaching, marketing or anything else I attempt to teach him. So when I saw him spend 40 minutes working on something with total focus and great interest, I took notice!
The task was to write a sales letter for any product of his choice. He chose to sell Sony Playstation 2 and in less than an hour punched out his very first copy.
When he was finished, I asked him why he thought he enjoyed this so much (besides writing about the product he was passionate about).
He gave me three reasons:
1) He felt it came out easily out of him...
2) He enjoyed the freedom of creativity this allowed him to express...
3) He had a formula to follow!
When I first thought of giving him this exercise, I pulled out a copy of my favorite book on copywriting, "The Ultimate Sales Letter" by Dan Kennedy. But then I thought, there is no way he was going to read it at this point. I needed something easier and more straight-forward for him to follow.
So I came up with a quick formula that was basically like paint-by-numbers. And that's what made it so easy and almost effortless for him to write it.
Here's the formula I gave my son to follow:
1. Headline (biggest benefit)
2. Hook (interesting statistic, fact, problem or story)
3. Introduction to product (why it is a better solution)
4. Benefits (benefit of each feature)
5. Objections (handle customer objections)
6. Closing (call to action, what will happen if you don't buy)
So then I was sitting and thinking, how can I help him strengthen what seems to flow so naturally out of him? We've got a whole summer ahead of us and I'd love to help him develop this skill.
One of the most important ways to learn is by watching others. So what I decided to do is find and critique the sales letters written by great (and not so great!) copywriters.
I will also teach him to test his copy by trying to sell a small information product using Google AdWords.
By the way, you should run this kind of test before developing any full-blown product or going into a new niche market.
Set up an account with Google AdWords, write a couple of ads, and point them to a specific web page on your web site. On that site you can either have an opt-in form inviting visitors to request free information; or you can actually sell a mini-product like a special report or an mp3 recording of a teleseminar.
If you see a lot of interest in it, then you'll know you've got a winner and can go ahead and develop your product further as a high-ticket item. If not, then you haven't invested too much time or money, and can simply move on to another idea.
Being able to write my own copy has been one of my most profitable skills, for sure. Every time you write, you sell your brand, your products, or your service. I hope you see how important it is to be able to communicate the benefits of doing business with you.
Use my quick 6-step formula, too, and you'll see a huge difference in your sales.
6 Step Formula to Creating Your Own Coaching Sales Copy - To learn more about this author, visit Milana Leshinsky's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Dr. John OdaJohn Oda Ph.D NLP is a business peak performance expert, an author, and speaker frequently called upon to provide corporate training, workshops and seminars for many companies in the United States. He is an expert in coaching sales and business professionals in overcoming the behaviors and obstacles that may impede their sales results and affect their bottom line. Since 1995, John has created a speaking bureau such topics, which include: time management, sales training, human diversity, leadership programs and etc. He provides companies with a strategic plan to increase their bottom line by over 25 percent yearly. - Visit Dr. John Oda's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Michel NerayMichel Neray has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive. An online pioneer, he was one of the first marketing professionals to embrace the Internet by building websites as early as 1993. In 1994, Michel co-authored a book entitled "The Great Crossover: Personal Confidence in the Age of the Microchip", which made it to Jack Canfield's Achiever's Recommended Reading List. Michel founded Portfolios.com in 1995, the world's first online source directory for creative professionals and one of the first websites based on community generated content. Since creating The Essential Message in 2003, Michel has helped thousands of independent professionals and entrepreneurs as well as growing corporations find a better way to differentiate, position and brand themselves. In 2005, his chapter "Everything Starts With A Conversation" was selected as the lead for the book, "Sales Gurus Speak Out" and re-published in 2008 for 'Awakening The Workplace Volume 3'. He is also a co-author of "In the Company of Leaders" (2008) with 40 top North American leadership experts. - Visit Michel Neray's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: http://www.business901.com Web/Blog: http://www.FundingYourNonprofit.com http://www.linkedin.com/in/business901 – Linked In http://www.twitter.com/business901 – Twitter - Visit Joe Dager's Website |
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