Five Sure Ways to Attract High Quality Coaching Leads
Five Sure Ways to Attract High Quality Coaching Leads
First, an important distinction:
Building a mailing list is not the same as getting coaching leads. I know many people with mailing lists who are not making enough to pay their bills!
Getting coaching leads means building a database of people who expressed interest in your type of coaching.
There are five sure ways to attract high quality coaching leads, and I will reveal them to you today.
These five lead generating strategies have worked for me and thousands of other coaches and entrepreneurs extremely well.
Here they are:
1. Web site
It has to be a mini-site whose only purpose is to get your visitors to opt-in to a free e-course, an audio course, or a toolkit. You may even have several mini-sites to have multiple points of entry into your "funnel."
2. E-Course/Newsletter
Each segment in your e-course or newsletter must bring your readers closer to becoming your client. It must be relevant, useful, personal and calling them to action.
3. Articles
In my experience writing a handful of high quality articles and submitting them to as many targeted places as possible is much more effective than writing many articles of lower quality. Every article must help solve a problem and invite readers to take the next step with you (request your e-course, buy a CD, enroll into a program, etc.)
4. Teleseminars
Don't want to have just 4 people on your teleseminar? Use the first three strategies to build up your database of leads, then announce a teleseminar to them on a highly relevant topic. You may even re-purpose one of your articles by turning it into a teleseminar. Also, keep in mind that the goal of every teleseminar is to enroll coaching clients into a program. This means that you should have your program concept ready before holding your teleseminar.
5. Joint Ventures
I left this one for last, but it's certainly not the least! In fact, if you use joint ventures and nothing else in your business, you'll generate more coaching leads than you've ever wanted. The key is in partnering with people who have large databases and who need what you have to offer - your expertise and ability to coach.
Are you ready to boost your coaching leads?
Quick action-plan for you:
- create an e-course that coaches people
- create a mini-site that gives away an e-course
- write a high quality comprehensive article
- invite your article readers to request your e-course
- submit your article to highly targeted publications
- when your list of targeted leads reaches 500, hold a teleseminar and enroll participants into your coaching program.
Hope you find it helpful to jump start your coaching business.
Five Sure Ways to Attract High Quality Coaching Leads - To learn more about this author, visit Milana Leshinsky's Website.
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One of the biggest challenges almost all coaches face is getting leads - high quality contacts of people who are interested in improving their life, relationships, or career.
First, an important distinction:
Building a mailing list is not the same as getting coaching leads. I know many people with mailing lists who are not making enough to pay their bills!
Getting coaching leads means building a database of people who expressed interest in your type of coaching.
There are five sure ways to attract high quality coaching leads, and I will reveal them to you today.
These five lead generating strategies have worked for me and thousands of other coaches and entrepreneurs extremely well.
Here they are:
1. Web site
It has to be a mini-site whose only purpose is to get your visitors to opt-in to a free e-course, an audio course, or a toolkit. You may even have several mini-sites to have multiple points of entry into your "funnel."
2. E-Course/Newsletter
Each segment in your e-course or newsletter must bring your readers closer to becoming your client. It must be relevant, useful, personal and calling them to action.
3. Articles
In my experience writing a handful of high quality articles and submitting them to as many targeted places as possible is much more effective than writing many articles of lower quality. Every article must help solve a problem and invite readers to take the next step with you (request your e-course, buy a CD, enroll into a program, etc.)
4. Teleseminars
Don't want to have just 4 people on your teleseminar? Use the first three strategies to build up your database of leads, then announce a teleseminar to them on a highly relevant topic. You may even re-purpose one of your articles by turning it into a teleseminar. Also, keep in mind that the goal of every teleseminar is to enroll coaching clients into a program. This means that you should have your program concept ready before holding your teleseminar.
5. Joint Ventures
I left this one for last, but it's certainly not the least! In fact, if you use joint ventures and nothing else in your business, you'll generate more coaching leads than you've ever wanted. The key is in partnering with people who have large databases and who need what you have to offer - your expertise and ability to coach.
Are you ready to boost your coaching leads?
Quick action-plan for you:
- create an e-course that coaches people
- create a mini-site that gives away an e-course
- write a high quality comprehensive article
- invite your article readers to request your e-course
- submit your article to highly targeted publications
- when your list of targeted leads reaches 500, hold a teleseminar and enroll participants into your coaching program.
Hope you find it helpful to jump start your coaching business.
Five Sure Ways to Attract High Quality Coaching Leads - To learn more about this author, visit Milana Leshinsky's Website.
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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