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Funnels and Levels of Access

Written by: Milana Leshinsky

Article Overview: Is your business "all over the map"? Three elements can make all the difference in the marketing of your business and your success!

Funnels and Levels of Access

Most people tend to complicate things when it comes to building a business. I found that the simpler I can keep it for my clients and myself, the faster and more successfully we can build it.

If you've been feeling like your business is "all over the map," I'd like to suggest putting in place these three elements - it will make a huge difference in how you operate and to your bottom line.

Now on to the simple coaching business model.

I. First, create a client process

II. Then create levels of access to you

III. Finally, create a marketing funnel

These three things work together to create a business. Let's take a look at each one.

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I. Client Process
=================

This is the "spine" of your business. Everything else stems directly from answers to these questions:

1. What's the biggest value people get from you?
Example: Being able to self-publish a bestseller quickly and easily

2. What steps do you take your clients through to help them achieve it?
Example:
1) Think "marketing" before you write the book
2) Write a book people want to read
3) Create a dynamite 30-day launch strategy

Once you outline the process, you become very clear about your message. Everything you do (write, speak, create, conduct, etc.) will fall under one of these steps.

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II. Product Funnel
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How do you deliver value?
- 1-1 coaching
- group coaching
- live and virtual events
- info-products
- membership site or coaching club

You don't have to offer all of these formats. Each step in your process, however, should have a product that teaches people how to do it.

Using earlier example:

1) Think "marketing" before you write the book
Product: "How to Plan a Best-Selling Book" (audio CD)

2) Write a book people want to read
Product: Six Weeks to Writing a Best-Seller (group coaching program)

3) Create a dynamite 30-day launch strategy
Product: Best-Seller Bootcamp (live event)

As you can see, having these three products in place creates a natural path of growth for your clients.

Once you establish your "core" path of growth, you can add other products (e.g. membership site or a coaching club to support your customers; or, joint venture products that fit your process).
Creating your core product funnel first, however, makes it much easier to operate your business.
Also, if 1-on-1 coaching is something you enjoy doing, you can make it available to your most advanced clients at premium rates.

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III. Marketing Funnel
====================

Once you have your products in place, you want to lay out a marketing map. To make it easier, here are some questions you should answer:

1. How do you generate leads?

2. What is the entry point for your prospects?

3. What strategies do you need to have in place to take people from one product to the next?

There are only four ways to market an expertise-based business today:
- search engines
- speaking
- writing
- joint ventures

For example, if you're a book coach, you could create a free teleseminar teaching the basics of self-publishing.

From there, you could write a 7-part e-course on self-publishing and automatically send it to everyone who attends your teleseminar. Of course, in every segment of your e-course you would invite people to purchase your audio CD, enroll into your group coaching program, or join your bootcamp, depending on where they are in the process.

You could then identify business owners who work with new authors and hold the same teleseminar on self-publishing specifically for their group.

If writing is your game, then you could market your entire business with articles and a blog.

If you love speaking, get yourself in front of many targeted groups and introduce your solutions to them.

There are many other strategies you can build into your marketing funnel. What I suggest is focusing on your most enjoyable activities and let your passion take its course.

I hope this was helpful and I would love to hear from you!

Warmly,

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Article Tags: audio cd, best seller, best selling book, bestseller, bottom line, business model, cd 2, dynamite, launch, map, marketing, six weeks, spine, three elements, virtual events



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