How to Deal with Competition in Coaching
How to Deal with Competition in Coaching
Some will tell you that they're the only life coach in their area, so they're not worried. Others will say that they're abundant thinkers and worrying about competition just isn't a part of their mentality.
But with at least 40,000 coaches and hundreds of new ones entering the field every year, how do you not "drown in the sea" of such a fast growing industry?
The truth is, coaching is an extremely competitive field. Most coaches will not send a referral to another coach, and many will become frantic if another coach decides to enter their “territory.”
The reason this is happening, is because coaches look alike to potential clients. A prospect thinking of hiring a coach, cannot tell the difference! We all offer accountability, lifestyle improvement, personal growth, better jobs, healthier relationships, and so on. How can an average person make a decision of who to hire?
In my experience of working through ACCPOW and rubbing shoulders with some of the most successful coaches in the industry, there are five factors that will make you unique and eliminate most of your worries about competition.
Here they are:
1. Target Audience - having a specific target audience will allow you to customize all your materials and marketing messages to the people you want to attract. If you can't visualize the person you're speaking to, your writing may become diluted and generic, making you look just like any other coach out there.
2. Specialty - even if you chose a target audience to focus on, you need to know what problem you can help them solve, or what goal you can help them accomplish. In other words, you need to specialize and become known as the #1 coach in your niche.
3. Visibility - don't “lay low.” Clients will not just magically appear out of thin air. Every month, every week you must do something that gets you in front of your target audience. Articles, teleseminars, workshops, newsletters, speaking gigs, and other ways to create visibility is what every successful coach does.
4. Credibility - coaches with impressive testimonials, success stories, and information products
demonstrating their expertise are much more likely to stand out than the ones without any of the above.
Even if you work within a specialized field, there may be other coaches who to target your clients. They're doing just as much marketing as you do, and possess a great amount of credibility.
How do you make yourself unique in this environment? The only way to avoid direct "competition" is to understand and implement the fifth factor.
5. Personality - some clients will be attracted to you because of your personality. They will not be oriented, patient, aggressive, funny, compassionate, etc.) bring them out in your writings and marketing materials. This will make you unique, attract your ideal clients, and eliminate any "competition" - because there is no one else just like you!
Warmly,
How to Deal with Competition in Coaching - To learn more about this author, visit Milana Leshinsky's Website.
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Ask any coach if they're worried about competition, and you may get a variety of interesting responses.
Some will tell you that they're the only life coach in their area, so they're not worried. Others will say that they're abundant thinkers and worrying about competition just isn't a part of their mentality.
But with at least 40,000 coaches and hundreds of new ones entering the field every year, how do you not "drown in the sea" of such a fast growing industry?
The truth is, coaching is an extremely competitive field. Most coaches will not send a referral to another coach, and many will become frantic if another coach decides to enter their “territory.”
The reason this is happening, is because coaches look alike to potential clients. A prospect thinking of hiring a coach, cannot tell the difference! We all offer accountability, lifestyle improvement, personal growth, better jobs, healthier relationships, and so on. How can an average person make a decision of who to hire?
In my experience of working through ACCPOW and rubbing shoulders with some of the most successful coaches in the industry, there are five factors that will make you unique and eliminate most of your worries about competition.
Here they are:
1. Target Audience - having a specific target audience will allow you to customize all your materials and marketing messages to the people you want to attract. If you can't visualize the person you're speaking to, your writing may become diluted and generic, making you look just like any other coach out there.
2. Specialty - even if you chose a target audience to focus on, you need to know what problem you can help them solve, or what goal you can help them accomplish. In other words, you need to specialize and become known as the #1 coach in your niche.
3. Visibility - don't “lay low.” Clients will not just magically appear out of thin air. Every month, every week you must do something that gets you in front of your target audience. Articles, teleseminars, workshops, newsletters, speaking gigs, and other ways to create visibility is what every successful coach does.
4. Credibility - coaches with impressive testimonials, success stories, and information products
demonstrating their expertise are much more likely to stand out than the ones without any of the above.
Even if you work within a specialized field, there may be other coaches who to target your clients. They're doing just as much marketing as you do, and possess a great amount of credibility.
How do you make yourself unique in this environment? The only way to avoid direct "competition" is to understand and implement the fifth factor.
5. Personality - some clients will be attracted to you because of your personality. They will not be oriented, patient, aggressive, funny, compassionate, etc.) bring them out in your writings and marketing materials. This will make you unique, attract your ideal clients, and eliminate any "competition" - because there is no one else just like you!
Warmly,
How to Deal with Competition in Coaching - To learn more about this author, visit Milana Leshinsky's Website.
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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