How to Find a Diamond in the Rough
How to Find a Diamond in the Rough
Here are 9 simple ways to find it:
1. Find 3-5 products and services offered in your niche and write down what problems they're solving.
2. Find 3-5 direct competitors in your niche and write down how each of them is different from you. Also notice anything that they're doing and that you could be offering to your clients.
3. Find 3-5 organizations whose 80% of members represent your target audience and look through their conference topics and other materials on the web site. Attend one industry convention.
4. Find and review 3-5 magazines whose 80% of readers represent your target audience.
5. Find and review 3-5 books written specifically for your target audience.
6. Find and listen to any radio or TV shows geared specifically toward your target audience
7. Interview at least 5 people in your target audience asking them about their biggest problems.
8. Find 3-5 online message boards where your target audience posts questions.
9. List at least 5 article topics you can write specifically for your target audience.
As you conduct and review the results of your research, notice any potential profit centers, observations, and opportunities in marketing to this audience. Also, notice anything that may become an obstacle in your marketing.
Warmly,
How to Find a Diamond in the Rough - To learn more about this author, visit Milana Leshinsky's Website.
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There is a "diamond in the rough" in your niche.
Here are 9 simple ways to find it:
1. Find 3-5 products and services offered in your niche and write down what problems they're solving.
2. Find 3-5 direct competitors in your niche and write down how each of them is different from you. Also notice anything that they're doing and that you could be offering to your clients.
3. Find 3-5 organizations whose 80% of members represent your target audience and look through their conference topics and other materials on the web site. Attend one industry convention.
4. Find and review 3-5 magazines whose 80% of readers represent your target audience.
5. Find and review 3-5 books written specifically for your target audience.
6. Find and listen to any radio or TV shows geared specifically toward your target audience
7. Interview at least 5 people in your target audience asking them about their biggest problems.
8. Find 3-5 online message boards where your target audience posts questions.
9. List at least 5 article topics you can write specifically for your target audience.
As you conduct and review the results of your research, notice any potential profit centers, observations, and opportunities in marketing to this audience. Also, notice anything that may become an obstacle in your marketing.
Warmly,
How to Find a Diamond in the Rough - To learn more about this author, visit Milana Leshinsky's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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