There is a "diamond in the rough" in your niche.
Here are 9 simple ways to find it:
1. Find 3-5 products and services offered in your niche and write down what problems they're solving.
2. Find 3-5 direct competitors in your niche and write down how each of them is different from you. Also notice anything that they're doing and that you could be offering to your clients.
3. Find 3-5 organizations whose 80% of members represent your target audience and look through their conference topics and other materials on the web site. Attend one industry convention.
4. Find and review 3-5 magazines whose 80% of readers represent your target audience.
5. Find and review 3-5 books written specifically for your target audience.
6. Find and listen to any radio or TV shows geared specifically toward your target audience 7. Interview at least 5 people in your target audience asking them about their biggest problems.
8. Find 3-5 online message boards where your target audience posts questions.
9. List at least 5 article topics you can write specifically for your target audience.
As you conduct and review the results of your research, notice any potential profit centers, observations, and opportunities in marketing to this audience. Also, notice anything that may become an obstacle in your marketing.
Warmly, Milana Leshinsky "Milana Leshinsky is the author of "Coaching Millions: Help More People, Make More Money, Live Your Ultimate Lifestyle." To find out how to add thousands of dollars in coaching to your business, visit Milana's web site at www.milana.com
To learn more about this author, visit Milana Leshinsky's Website.
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