Its 6 AM and I Cant Stop Reading
Its 6 AM and I Cant Stop Reading
I've been literally "glued" to the screen for the last half hour in disbelief that anyone can write this well.
I scroll to the bottom to see who wrote it, and see the name of Gary Halbert, one of the greatest copywriters of our times who sadly passed away earlier this year.
You asked me for specific examples of great copywriting?
Well...This is it.
The biggest lesson to learn from this copy is the importance of storytelling. The entire letter is based on a story of two hypothetical men who escape Cuba and wash up on the shores of
Florida.
Take a look at your own web site right now.
- Do you have a story to tell?
- Can your prospects learn from your story?
- Can you incorporate a story about your life, business, career, health, relationship, school, parents, friends, obstacles, success, dreams, goals, lessons learned, or anything else that will help your reader connect with you?
There are many ways you can write a compelling copy.
Storytelling is the only one that can create real personal emotion and make your prospect reach for their credit card.
Warmly,
Its 6 AM and I Cant Stop Reading - To learn more about this author, visit Milana Leshinsky's Website.
Like this article? Share it with your friends
It's 6 o'clock in the morning and I can't stop reading...
I've been literally "glued" to the screen for the last half hour in disbelief that anyone can write this well.
I scroll to the bottom to see who wrote it, and see the name of Gary Halbert, one of the greatest copywriters of our times who sadly passed away earlier this year.
You asked me for specific examples of great copywriting?
Well...This is it.
The biggest lesson to learn from this copy is the importance of storytelling. The entire letter is based on a story of two hypothetical men who escape Cuba and wash up on the shores of
Florida.
Take a look at your own web site right now.
- Do you have a story to tell?
- Can your prospects learn from your story?
- Can you incorporate a story about your life, business, career, health, relationship, school, parents, friends, obstacles, success, dreams, goals, lessons learned, or anything else that will help your reader connect with you?
There are many ways you can write a compelling copy.
Storytelling is the only one that can create real personal emotion and make your prospect reach for their credit card.
Warmly,
Its 6 AM and I Cant Stop Reading - To learn more about this author, visit Milana Leshinsky's Website.
Like this article? Share it with your friends
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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