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Its 6 AM and I Cant Stop Reading

Written by: Milana Leshinsky

Article Overview: Psst...did you know there is a secret to writing great copy? Imagine grabbing the interest of potential clients and customers simply by telling a story! Story telling is the key to having readers connect and look to you for more.

Its 6 AM and I Cant Stop Reading

It's 6 o'clock in the morning and I can't stop reading...

I've been literally "glued" to the screen for the last half hour in disbelief that anyone can write this well.

I scroll to the bottom to see who wrote it, and see the name of Gary Halbert, one of the greatest copywriters of our times who sadly passed away earlier this year.

You asked me for specific examples of great copywriting?

Well...This is it.

The biggest lesson to learn from this copy is the importance of storytelling. The entire letter is based on a story of two hypothetical men who escape Cuba and wash up on the shores of
Florida.

Take a look at your own web site right now.

- Do you have a story to tell?
- Can your prospects learn from your story?
- Can you incorporate a story about your life, business, career, health, relationship, school, parents, friends, obstacles, success, dreams, goals, lessons learned, or anything else that will help your reader connect with you?

There are many ways you can write a compelling copy.

Storytelling is the only one that can create real personal emotion and make your prospect reach for their credit card.

Warmly,

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Article Tags: business career, career health, copywriters, copywriting, credit card, cuba, disbelief, gary halbert, half hour, health relationship, life business, o clock, obstacles, parents friends, personal emotion, prospects, school parents, storytelling, success dreams



Related Forum Posts
Decide your market first - Stop for a second and decide exactly who it is that you want to sell your product to. Once you've done this you'll have a far better idea of where to find them and what it is that they're interested in Cheers
how many hours do you spend in here per day? - How many hours do you spend here per day? Reading post and posting reply. Ever since I joined this great community, i have been spending at least 1 hour in this forum per day.
Re: How do we stimulate more forum activity and interest? - We do have the ability to track # of posts (as evident in the contest tabs above) - Reading posts is a different matter - I'm not sure if phpbb has any plugins for that but it's an interesting suggestion.
Other Great Books... - Feel The Fear And Do It AnyWay - Susan Jeffers How To Stop Worrying And Do It Anyway - Dale Carnegie ('What's the worst that could happen - the worst?' Then prepare yourself for that and reality is such a relief!).
Finding creativity - Great topic Andy! For me it's: - Going for a walk (I always try to get out at least once during the day) - Taking a shower - Reading business magazines (especially Inc and Business 2.0) - Late at night (I'm more productive / creative at night than during the day) - Relaxing with a drink at the bookstore


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