After reviewing my financial reports this year, I made a shocking discovery:
Almost 50% of my expenses go toward continued education!
I buy more books, CDs, home-study courses and seminars than anything else in my business.
This became even more clear when my apprentice, Lorraine, visited my home last week. Everywhere she went, there were CDs: in my office, in the kitchen, inside the car (she didn't even see my bedroom!).
I used to think this was just me. But after listening to Mark Victor Hansen, Brian Tracy, Joe Polish and Donald Trump, I realized that every successful business person if, first and foremost, a student of others--no matter how big they already are!
That's how they stay a few steps ahead in your field and get new ideas for their business.
So let me ask you, when was the last time you invested in yourself?
- What are the top 3 books you read most recently?
- Which seminars have you attended in the last 12 months?
- What are the top 3 successful people you are watching?
One of the things I asked my apprentice to do was to create a product map of all my products.
Not only was it a fun thing to do, but we can now clearly see the natural path of everyone who enters my "funnel."
Having a product map clarified my coaching process.
- Do you have a process?
- Do clients know the first step to take with you?
(HINT: The first step should NEVER be coaching! Your goal is to create a *need for coaching* through your products and events. More on that later...)
Now, take a look at everything you offer today and develop a path or a coaching process for your clients. It will make a huge difference in your business.
Warmly, Milana Leshinsky P.S. By the way, you can see my entire product map here: www.milana.com
"Milana Leshinsky is the author of "Coaching Millions: Help More People, Make More Money, Live Your Ultimate Lifestyle." To find out how to add thousands of dollars in coaching to your business, visit Milana's web site at www.milana.com
To learn more about this author, visit Milana Leshinsky's Website.
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