Product Maps
Product Maps
Almost 50% of my expenses go toward continued education!
I buy more books, CDs, home-study courses and seminars than anything else in my business.
This became even more clear when my apprentice, Lorraine, visited my home last week. Everywhere she went, there were CDs: in my office, in the kitchen, inside the car (she didn't even see my bedroom!).
I used to think this was just me. But after listening to Mark Victor Hansen, Brian Tracy, Joe Polish and Donald Trump, I realized that every successful business person if, first and foremost, a student of others--no matter how big they already are!
That's how they stay a few steps ahead in your field and get new ideas for their business.
So let me ask you, when was the last time you invested in yourself?
- What are the top 3 books you read most recently?
- Which seminars have you attended in the last 12 months?
- What are the top 3 successful people you are watching?
One of the things I asked my apprentice to do was to create a product map of all my products.
Not only was it a fun thing to do, but we can now clearly see the natural path of everyone who enters my "funnel."
Having a product map clarified my coaching process.
- Do you have a process?
- Do clients know the first step to take with you?
(HINT: The first step should NEVER be coaching! Your goal is to create a *need for coaching* through your products and events. More on that later...)
Now, take a look at everything you offer today and develop a path or a coaching process for your clients. It will make a huge difference in your business.
Warmly,
Product Maps - To learn more about this author, visit Milana Leshinsky's Website.
Like this article? Share it with your friends
After reviewing my financial reports this year, I made a shocking discovery:
Almost 50% of my expenses go toward continued education!
I buy more books, CDs, home-study courses and seminars than anything else in my business.
This became even more clear when my apprentice, Lorraine, visited my home last week. Everywhere she went, there were CDs: in my office, in the kitchen, inside the car (she didn't even see my bedroom!).
I used to think this was just me. But after listening to Mark Victor Hansen, Brian Tracy, Joe Polish and Donald Trump, I realized that every successful business person if, first and foremost, a student of others--no matter how big they already are!
That's how they stay a few steps ahead in your field and get new ideas for their business.
So let me ask you, when was the last time you invested in yourself?
- What are the top 3 books you read most recently?
- Which seminars have you attended in the last 12 months?
- What are the top 3 successful people you are watching?
One of the things I asked my apprentice to do was to create a product map of all my products.
Not only was it a fun thing to do, but we can now clearly see the natural path of everyone who enters my "funnel."
Having a product map clarified my coaching process.
- Do you have a process?
- Do clients know the first step to take with you?
(HINT: The first step should NEVER be coaching! Your goal is to create a *need for coaching* through your products and events. More on that later...)
Now, take a look at everything you offer today and develop a path or a coaching process for your clients. It will make a huge difference in your business.
Warmly,
Product Maps - To learn more about this author, visit Milana Leshinsky's Website.
Like this article? Share it with your friends
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Bernard ReberBack in late 1992, MS Access hit the streets. About that time the company I managed needed new software to handle their growing client base and I decided to try this new product. I had little difficulty writing and adapting a database to suit us and discovered a hidden talent for programming. A business was born. With business studies and 25 years of management experience in three different countries under my belt, I could offer a unique combination of skills and my customers agreed. From these humble beginnings my software 'invoiceit' emerged in 1999 and has since been taken to 49 states (hello Wyoming, won't you join us?), all across Canada and more than 70 other countries. From the very beginning the program included cashbook accounting, the simplest form of keeping financial business records. The Dictionary.com defines 'cashbook' as "A 'book' in which to record money received and paid out". For 'book' substitute 'simple software' and that's what I'm about. Now I have published Simple Accounting, an inexpensive spreadsheet solution which even you can master. For just $14.95 it costs less than a takeout meal! More at http://www.scrambled-card.com/simple_accounting_main.htm - Visit Bernard Reber's Website |
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