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Product Maps

Product Maps

After reviewing my financial reports this year, I made a shocking discovery:

Almost 50% of my expenses go toward continued education!

I buy more books, CDs, home-study courses and seminars than anything else in my business.

This became even more clear when my apprentice, Lorraine, visited my home last week. Everywhere she went, there were CDs: in my office, in the kitchen, inside the car (she didn't even see my bedroom!).

I used to think this was just me. But after listening to Mark Victor Hansen, Brian Tracy, Joe Polish and Donald Trump, I realized that every successful business person if, first and foremost, a student of others--no matter how big they already are!

That's how they stay a few steps ahead in your field and get new ideas for their business.

So let me ask you, when was the last time you invested in yourself?

- What are the top 3 books you read most recently?

- Which seminars have you attended in the last 12 months?

- What are the top 3 successful people you are watching?

One of the things I asked my apprentice to do was to create a product map of all my products.

Not only was it a fun thing to do, but we can now clearly see the natural path of everyone who enters my "funnel."

Having a product map clarified my coaching process.

- Do you have a process?

- Do clients know the first step to take with you?

(HINT: The first step should NEVER be coaching! Your goal is to create a *need for coaching* through your products and events. More on that later...)

Now, take a look at everything you offer today and develop a path or a coaching process for your clients. It will make a huge difference in your business.

Warmly,





Product Maps - To learn more about this author, visit Milana Leshinsky's Website.

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