Secrets to Filling your Coaching Practice

The first step in your product "funnel" should NEVER be coaching. You want people to *ask* you for coaching. That's how you will never get any objections to your fees and can comfortably choose your ideal clients.

What should your first step be?

- an e-book - an audio program - a membership site - a teleseminar ...or any other product that creates the need for coaching and implementation support.

Here's an *advanced* tip:

Each of your products has to teach one of the steps in your coaching process. For example, one of the steps in my coaching process is residual income. I teach my clients how to generate residual revenue with their expertise.

So, I developed a product called "Membership Web Site Secrets." It tells you everything you need to know about starting a membership-based coaching web site. Even though it's packed with my best tips and information on this topic, I still have people who ask for coaching support and individual strategy development for their business.

If I tried to sell membership site coaching, people wouldn't get it! They would have no idea what I am talking about. But, because these customers have already been exposed to my product, they come pre-sold on my coaching services. I don't have to convince them that I am the best person to support them in this area.

So let me ask you a couple of questions:

- What are the steps in your coaching process?

- Do you have a "mini-product" that *teachers* each step?

- Do you let customers know that they can get further support?

Selling coaching is much harder when you lead with it. Lead with a product, create a need for coaching, and you will see a huge difference in how many clients come to you!

Warmly, Milana Leshinsky "Milana Leshinsky is the author of "Coaching Millions: Help More People, Make More Money, Live Your Ultimate Lifestyle." To find out how to add thousands of dollars in coaching to your business, visit Milana's web site at www.milana.com



Secrets to Filling your Coaching Practice - To learn more about this author, visit Milana Leshinsky's Website.

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