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Secrets to Filling your Coaching Practice

Written by: Milana Leshinsky

Article Overview: The first step in your product "funnel" should NEVER be coaching. You want people to *ask* you for coaching. That's how you will never get any objections to your fees and can comfortably choose your ideal clients.

Secrets to Filling your Coaching Practice

The first step in your product "funnel" should NEVER be coaching. You want people to *ask* you for coaching. That's how you will never get any objections to your fees and can comfortably choose your ideal clients.

What should your first step be?

- an e-book
- an audio program
- a membership site
- a teleseminar
...or any other product that creates the need for coaching and implementation support.

Here's an *advanced* tip:

Each of your products has to teach one of the steps in your coaching process. For example, one of the steps in my coaching process is residual income. I teach my clients how to generate residual revenue with their expertise.

So, I developed a product called "Membership Web Site Secrets." It tells you everything you need to know about starting a membership-based coaching web site. Even though it's packed with my best tips and information on this topic, I still have people who ask for coaching support and individual strategy development for their business.

If I tried to sell membership site coaching, people wouldn't get it! They would have no idea what I am talking about. But, because these customers have already been exposed to my product, they come pre-sold on my coaching services. I don't have to convince them that I am the best person to support them in this area.

So let me ask you a couple of questions:

- What are the steps in your coaching process?
- Do you have a "mini-product" that *teachers* each step?
- Do you let customers know that they can get further support?

Selling coaching is much harder when you lead with it. Lead with a product, create a need for coaching, and you will see a huge difference in how many clients come to you!

Warmly,

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Article Tags: coaching services, e book, funnel, implementation support, membership web, objections, residual income, strategy development, teleseminar, web site secrets



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Re: need pricing help please - here's my opinion that was derived from the person I heard it from (Russell Brunson) I view internet Marketing products as a Ladder. At the bottom of the Ladder is ebooks and at the top is One on One Coaching. so the ladder would look like this starting from the Top ($$$) to Bottom($) One-to-One Coaching ($$$$$$) Workshops ($$$$$) Teleseminars ($$$$) Video($$$) Audio ($$) ebooks ($) I agree with this methodology mainly because of the convenience factor and value from the customers point of view.
7 words or less for Structogram - Some "7 words or less" (more or less) for Structogram for your comments: Training to get your message across(6) Secrets to get your message across (6) Training so people will listen to you (7) Helping you get your message across (6) Training to learn to get your message across (8) Communications training for yourself and your team (7)
no-cost Admin help - I agree with Wendy. what is the least amount you can start with to hand off to some one else for 1 hour per week. It can be on a pay or unpaid model. Let's say that you want to give away all your routine email correspondence away to someone else. How do you get this done for no out of pocket expense? Well, first ask yourself - what kind of person would take on such a task? What does this task offer in skill development that will be of value to someone? let's call this person who is going to help you an - Intern. The Intern would most probably want to build on the following skills: - Practice written communication - Improve on Email skills - Internet Research skills to answer some email correspondence There are resources out there such as Craigslist and Oodle.com where you can post such a job and you'd be surprised with the responses you will get to help you on such a project. Some of the responses you may get may come from International Students wanting to improve on their written English skills, 60+ individuals wanting to learn more about the Internet and bored stay at home parents...
Re: need pricing help please - [quote="jvprosperity":t4htv1h6]here's my opinion that was derived from the person I heard it from (Russell Brunson) I view internet Marketing products as a Ladder. At the bottom of the Ladder is ebooks and at the top is One on One Coaching. so the ladder would look like this starting from the Top ($$$) to Bottom($) One-to-One Coaching ($$$$$$) Workshops ($$$$$) Teleseminars ($$$$) Video($$$) Audio ($$) ebooks ($) I agree with this methodology mainly because of the convenience factor and value from the customers point of view.[/quote:t4htv1h6] I also agree with this methodology, but sometimes some ebooks sell more in 2 digits. My 26 pages report sell for $9.77
Re: Business Women Peer Mentoring Spotlight - That is a great idea, David. This is what I had in mind for the Women's section, but it makes sense to post in on the main site. Of course, I'm waiting for some women to step up to the plate and share how they could use some support on taking the next step with their business! If you are a Business Woman reading this, I invite you to consider that this is not displaying weakness in any form. Peer mentoring and Coaching is incredibly valuable. You get to bounce your ideas off others, hear perspectives from outside your own box, and feel the power of others cheering you on. To me, it's wisdom to use all of our available resources to move towards business success. That's why I have my own Coach and my own Mentor Coaching Group. I also offer that to my clients. These are services one usually has to pay for and you could enjoy some of it free right here! So who wants to start? Can you tell I'm excited about the possibilities for you even before you begin? Warmly, Tami


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