Cold Calling Does Work – Have You Tired It Lately?

Guest post by: Manny Nowak
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If You Persist, You will Prevail - By Manny Nowak

According to Guerrilla Selling, “They're called 'cold calls' because of the shiver that runs up our spine every time we have to make one.”

Fear of the 25 pound phone which we just can't pick up.

Fear of rejection.

Fear of a dozen other things.

How about fear of not making our numbers?

Cold Calling Does work?

But have we really tired it lately?

Do we understand that it might just be something that could work for us today?

It might just be something different.

While the world goes crazy emailing – maybe we should try something different.

How much email do we get all day long from everybody.

To much might be the right answer.

How much email do we read?

Little if any?

How much of it is relevant to what we do?

To our business?

Come to think of it, when was the last time some one actually cold called on us?

When was the last time we actually did any cold calling?

Could it be that we just might get in to see that person that we never can get to respond to our emails simply by stopping by?

Could it be that we just might get someone on the phone just by calling them? Even though they never return our emails.

Why don't we give it a try?

We are so into electronic media today that we have forgotten all about the cold call.

And I know many people are happy not to do them.

But listen.

Part of being successful is doing things differently.

Part of being successful is not doing what everyone else is doing.

While everyone else is emailing, what would happen if we were making calls and visits?

Some people like to tell us that we don't need to cold call anymore.

Baloney

Cold calling is still the meat and potatoes of successful selling.

Why don't we give it a real try and see what happens?

It could it be that cold calling might just be that thing that propels us over the top.

Instead of complaining about how bad things are.

Instead of talking about how we can't get any leads.

Instead of talking about how we can't get any appointments.

Why don't we try something different.

Why don't we work a building from the top floor down and see if we get any leads.

Why don't we work an industrial park, one street at a time and see how many places we can get into.

Why don't we pick up the phone and make 50 calls today and see how many people we can talk to.

We might just be surprised at the reception we get.

We might just be surprised at the results that we get.

The one great thing about cold calling is results are immediate.

So, if we need something to spark us up or spark out team up.

Let's do some cold calling.

Cold calling is not dead.

Instead, it might just have become the tool of the new outstanding sales person.

What are we going to do today?

Me and my team – we are going cold calling.

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If You Persist, You will Prevail - By Manny Nowak

About the Author: Manny Nowak

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Manny Nowak is serial entrepreneur. Over the past 20 years he has built a number of successful and not so successful business enterprises. This has included software, high-tech consulting and tradeshow enterprises. He is a success coach who knows how to get the best out of his clients. He understands what it is like to site in your seat, because he has been there and done it. Though real life experience in building, running and working with small business he can relate to your needs and help you find the solutions you are looking for. His method is simple, yet effective. Build the vision, build the plan and then keep you accountable to get there. Results drive success through strategic success coaching. Manny has an undergraduate degree form Glassboro State College (Rowan University) and did his graduate work in the Organizational Dynamics program at the University of Pennsylvania. Manny is a trained professional speaker and has spoken at a variety of tradeshows and professional events. He is also the author of dozens of books, CD’s, DVD's and other tools to help entrepreneurs build successful companies.
Click here to visit Manny's website.

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Cold Calling Does Work – Have You Tired It Lately?

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