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Cold Calling Does Work – Have You Tired It Lately?

Guest post by: Manny Nowak

Article Overview: While the world goes crazy emailing – maybe we should try something different. How much email do we get all day long from everybody. To much might be the right answer. How much email do we read? Little if any? How much of it is relevant to what we do? To our business? Come to think of it, when was the last time some one actually cold called on us? When was the last time we actually did any cold calling? Could it be that we just might get in to see that person that we never can get to respond to our emails simply by stopping by? Could it be that we just might get someone on the phone just by calling them? Even though they never return our emails. Why don't we give it a try?

Cold Calling Does Work – Have You Tired It Lately?

According to Guerrilla Selling, “They're called 'cold calls' because of the shiver that runs up our spine every time we have to make one.”

Fear of the 25 pound phone which we just can't pick up.

Fear of rejection.

Fear of a dozen other things.

How about fear of not making our numbers?

Cold Calling Does work?

But have we really tired it lately?

Do we understand that it might just be something that could work for us today?

It might just be something different.

While the world goes crazy emailing – maybe we should try something different.

How much email do we get all day long from everybody.

To much might be the right answer.

How much email do we read?

Little if any?

How much of it is relevant to what we do?

To our business?

Come to think of it, when was the last time some one actually cold called on us?

When was the last time we actually did any cold calling?

Could it be that we just might get in to see that person that we never can get to respond to our emails simply by stopping by?

Could it be that we just might get someone on the phone just by calling them? Even though they never return our emails.

Why don't we give it a try?

We are so into electronic media today that we have forgotten all about the cold call.

And I know many people are happy not to do them.

But listen.

Part of being successful is doing things differently.

Part of being successful is not doing what everyone else is doing.

While everyone else is emailing, what would happen if we were making calls and visits?

Some people like to tell us that we don't need to cold call anymore.

Baloney

Cold calling is still the meat and potatoes of successful selling.

Why don't we give it a real try and see what happens?

It could it be that cold calling might just be that thing that propels us over the top.

Instead of complaining about how bad things are.

Instead of talking about how we can't get any leads.

Instead of talking about how we can't get any appointments.

Why don't we try something different.

Why don't we work a building from the top floor down and see if we get any leads.

Why don't we work an industrial park, one street at a time and see how many places we can get into.

Why don't we pick up the phone and make 50 calls today and see how many people we can talk to.

We might just be surprised at the reception we get.

We might just be surprised at the results that we get.

The one great thing about cold calling is results are immediate.

So, if we need something to spark us up or spark out team up.

Let's do some cold calling.

Cold calling is not dead.

Instead, it might just have become the tool of the new outstanding sales person.

What are we going to do today?

Me and my team – we are going cold calling.

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Article Tags: cold call, cold calling, sales, sales coaching, selling



Related Forum Posts
Re: What to avoid when cold calling? - At the time of Cold Calling we should avoid price increases for products and unavailability.
Re: How to develop sales contacts? - Everyone has the right idea here. Depending on your business, there are different techniques that you could use. For consultants and sales heavy businesses, there are three tactics that I have found especially useful in my business: 1. Attend Networking Events 2. Cold Calling 3. Referral Program 4. Affiliate Program (most successful) The affiliate program was successful for me, as I hooked up with a franchise consultant, and he gave multiple unit businesses that needed my credit card processing services. I highly suggest you hook up with a sales partner, and give him a cut of the monthly revenue.
Re: Direct Mail Postcards - Post cards would be really expensive to send from Japan...but one way to advertise that is not expensive from overseas is by Cold Calling using cheap VoIP equipment. I know Japan has a really good internet connection, so as long as you are willing to stay up late, it might be an option. I cold call from Thailand far, far away from any city using a CDMA wireless internet connection and have had pretty good results. I find tho, that cold calling works best for business 2 business (b2b), rather than b2c products. --matt
Re: Cold Calling - As long as people are out of jobs, you'll probably have a lot of people who say they want to work for straight commission, but if they don't get paid fairly quickly, they usually move on. We've run into that and went through about 500 people (whose resumes looked really good) until we found about 3 good resellers. People just don't want to work for anything. Or they do a good job getting the business but don't do the follow up necessary to make the sale......so they move on thinking they need money NOW. Our business requires all cold calling as well. It's really tough for people to perfect that but there are a lot of good books out there. On is Cold Calling Techniques, by Stephan Schiffman
Re: Cold Calling - Cold calling is an extremely difficult job to do and unless one learns that being told no by people is not a direct refusal aimed at the cold caller but at whatever is being sold, it can be very soul destroying work to do. One needs to have absolute confidence in themselves and a pretty thick skin. MichelleJ


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