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Success Means Doing What You Do Best

Guest post by: Manny Nowak

Article Overview: Do what you do best. How many of us try and do everything instead of doing what we do best? A great line I picked up from the biography of Steve Jobs. If it wasn't for Steve, Woz's great innovation would just be in a hobby shop some place. I want you to really think about that. Woz was the expert engineer, but Steve was the expert marketer. Each did what they did best. The result of course is history – Apple. The point we need to take with us today is simply this – we need to let our people do what they are really good at and find someone else to do what they are not very good at. By doing this we create tremendous unbelievable success.

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Success Means Doing What You Do Best

And leave the rest to someone else.

Do what you do best.

How many of us try and do everything instead of doing what we do best?

A great line I picked up from the biography of Steve Jobs.

If it wasn't for Steve, Woz's great innovation would just be in a hobby shop some place.

I want you to really think about that.

Woz was the expert engineer, but Steve was the expert marketer.

Each did what they did best.

The result of course is history – Apple.

The point we need to take with us today is simply this – we need to let our people do what they are really good at and find someone else to do what they are not very good at.

By doing this we create tremendous unbelievable success.

If you are a great sales person, why are you trying to be the CEO?

If you are a great sales person, why are you trying to run the ops part of your organization?

Why aren’t' you concentrating on what you do best.

A great story from my past. Once upon a time, I thought I was one of the best software development people in the business. And I was good. I could develop code with the best of them.

Then one day I meet my good friend Rich, and Rich was so much better than I at code.

And I was smart enough to know that – let Rich do the code, I will do the sales.

And we did very good as a team.

We had some excellent success together.

Because we each did what we did best.

That is the point.

We need to do what we do best.

And when we find someone who does what we do better, get them on our team, bring them in.

Let those that are best, do what they do best.

Remember also that this is not just an entrepreneurial thing.

It also applies to all you executives out there trying to build careers.

Stop trying to do everything

Focus on what you really do well.

When we take the time to think, we know what we are good at, we know what we excel at.

We know what it is that when we touch it, it sparkles, it shines, it takes off.

So start the sparkle and watch what happens.

Four simple keys:

1. Find what you are good at.

Make a list of the three things that you excel at.

Go out and buy Strength Finder buy Marcus Buckingham

Tremendous book.

(special note – Marcus Buckingham will be at the Chick-fil-A Leadership Cast on May 4, 2012– get in). What his book gives you is a test so you see what you are good at – take it.

Then start putting your time, effort and energy into doing what you do well.

2. Spend time, energy and effort at getting better and better and better.

Forget that old think about fixing what you suck at.

Start excelling at what you already do well.

Get even better and stronger – move to outstanding.

3. Find someone else to do the things you are not good at.

This is the problem that most of us will never touch.

We continue to do what we suck at.

Stop it.

Today.

4. Watch watch happens

You will be amazed once you focus on what you do well.

It is amazing what happens when we leave our ego out and we focus on doing what we do best.

The problem in many cases, especial for corporate people, we have created an environment where that does not work. We have become so territorial, property protective, we have to protect our own turf. Instead of excelling at what we do best, we play political games.

That doesn't work

Success doesn't come from protecting your own turf.

Success doesn't come from knowing how to do it all.

Success doesn't come from doing to much.

Success comes from doing what you are great at.

Start today and watch what happens.

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Article Tags: business coaching, Success, success coaching, Successful life

About the Author: Manny Nowak
RSS for Manny's articles - Visit Manny's website

Manny Nowak is serial entrepreneur. Over the past 20 years he has built a number of successful and not so successful business enterprises. This has included software, high-tech consulting and tradeshow enterprises. He is a success coach who knows how to get the best out of his clients. He understands what it is like to site in your seat, because he has been there and done it. Though real life experience in building, running and working with small business he can relate to your needs and help you find the solutions you are looking for. His method is simple, yet effective. Build the vision, build the plan and then keep you accountable to get there. Results drive success through strategic success coaching. Manny has an undergraduate degree form Glassboro State College (Rowan University) and did his graduate work in the Organizational Dynamics program at the University of Pennsylvania. Manny is a trained professional speaker and has spoken at a variety of tradeshows and professional events. He is also the author of dozens of books, CD’s, DVD's and other tools to help entrepreneurs build successful companies.

Click here to visit Manny's website
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