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5 Marketing Tips to Grow Your Business And Attract What You Want

Written by: Lorraine Cohen

Article Overview: Learn 5 tips that will magnetize customers, clients and prospects to boost your sales and forge business relationships.

5 Marketing Tips to Grow Your Business And Attract What You Want

I’ve often been asked how I market my business so people can find me. The key for me was first getting clear on what value I provide, what I love to do, identifying my unique talents, and finding the language to articulate what I do to a listening audience. I’m still refining my message because I’m personally evolving and so is my business.

I keep my focus on five marketing strategies:

1. Attitude. Do you have a success or failure mindset? What you believe is what you attract. Are you upbeat, warm and engaging? Are you curious to learn about people?

2. Have you identified your ideal clients? Where are they and how are they going to find you? How do you find them online and offline?

3. What distinguishes you from others within your market? What makes you stand out above the rest? (your brand, or unique value proposition). How effective are you in communicating the value you provide to others? In other words, the benefits to THEM?

4. How do you stay fresh in people’s minds without turning them off? Newsletters, ezines, articles, creating and selling products, and blogging are ways to offer high value content to an eager audience.

5. Build your database. Look for opportunities to meet people and increase your visibility. Joint venture partnerships, networking events, leading teleseminars/workshops, being a guest expert on radio and TV shows, public speaking are all ways to expand your email list and become known. (I participated in a recent book launch and added 15oo subscribers to my email list).

The most important point I want to make about marketing is to be yourself whenever you are applying any marketing strategy. Take the best from whatever resource you find and leave the rest so that your efforts are always in line with what feels right for you.

Before people buy anything you might be saying or selling, they first buy YOU. You either connect with folks or you don’t. Let go of trying to impress people with slick and catchy phrases.

Instead, seek to make heart connections with people by being real and authentic. When you meet new people, talk to them as friends and look for ways to be of help to them. Become a giver rather than a taker.

When you come from the heart with the intention of being of service to others, you become memorable. Being known as someone who is generous, genuinely cares about people AND has a quality product or service is a winning combination. The Law of Attraction!

“You can get everything in life you want, if you’ll just help enough other people get what they want”. Zig Ziglar

Who will you help today?

Copyright © 2007. All Rights Reserved.

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Article Tags: attitude, blogging, book launch, catchy phrases, eager audience, email list, failure, guest expert, heart, important point, joint venture, marketing strategies, marketing strategy, mindset, networking events, radio and tv, subscribers, talents, unique value proposition, venture partnerships



Related Forum Posts
Re: My 3 best business books - 1. Think and Grow Rich - Napoleon Hill 2. The 7 Habits of Highly Effective People - Stephen R. Covey 3. Permission Marketing - Seth Godin Think and Grow Rich seems more powerful each time I read it or dip into it. The 7 Habits not only offers some very effective ways to organize your life (which I have yet to master!), but also some great quotations and thought provoking statements including this by Nazi concentration camp survivor, Viktor Frankl: [i:2naxzsom]Between stimulus and response, man has the freedom to choose.[/i:2naxzsom] Seth Godin's Permission Marketing is a good read for anybody seeking to understand how to approach doing business on the Internet in the right way with regard to winning people's trust.
Business Tips - How about: Tips for managers to handle employees more effectively? Tips on how to deal with difficult customers? Tips on how to deal more effectively with suppliers? The only three I have in mind right now, but will try to come up with something else. Chris
Re: Kevin needs "social glue" ideas - [quote="BuzzAroundBooks":1yomg44b] 1.) 10 Recent Posts (takes you to the list of the 10 most recent posts) 2.) Forum Contest & Prizes 3.) How to get started in the EvanCarmichael.com Forums 4.) How to promote yourself in the EvanCarmichael.com Forums 5.) How to start a small business (list of threads with related topics) 6.) SEO Tips (list of threads with related topics) 7.) Better Blogging (list of threads with related topics) 8.) Business Book Reviews (list related forum threads, I know Barbara has tons. We also have threads that list our forum members favorite biz books) 9.) Newest Members (takes you to a list of the newest forum members so that you can help them out or connect with them) 10.) Kevin's Case Studies *I'd think this format would make the forums easier to navigate through, especially for a newbie (which are the main people we're trying to attract to the site).[/quote:1yomg44b] If you're accepting any suggestions for topics -- could SEO tips be changed to Online Marketing? SEO is just a small part of Online Marketing and that would give us some sort of place to zero in on Online Promotional posts. Shri
Re: Fill in the blank: The best decision I ever made with my bus - Focusing on my Internet Marketing Business
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.


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