5 Marketing Tips to Grow Your Business And Attract What You Want
5 Marketing Tips to Grow Your Business And Attract What You Want
I keep my focus on five marketing strategies:
1. Attitude. Do you have a success or failure mindset? What you believe is what you attract. Are you upbeat, warm and engaging? Are you curious to learn about people?
2. Have you identified your ideal clients? Where are they and how are they going to find you? How do you find them online and offline?
3. What distinguishes you from others within your market? What makes you stand out above the rest? (your brand, or unique value proposition). How effective are you in communicating the value you provide to others? In other words, the benefits to THEM?
4. How do you stay fresh in people’s minds without turning them off? Newsletters, ezines, articles, creating and selling products, and blogging are ways to offer high value content to an eager audience.
5. Build your database. Look for opportunities to meet people and increase your visibility. Joint venture partnerships, networking events, leading teleseminars/workshops, being a guest expert on radio and TV shows, public speaking are all ways to expand your email list and become known. (I participated in a recent book launch and added 15oo subscribers to my email list).
The most important point I want to make about marketing is to be yourself whenever you are applying any marketing strategy. Take the best from whatever resource you find and leave the rest so that your efforts are always in line with what feels right for you.
Before people buy anything you might be saying or selling, they first buy YOU. You either connect with folks or you don’t. Let go of trying to impress people with slick and catchy phrases.
Instead, seek to make heart connections with people by being real and authentic. When you meet new people, talk to them as friends and look for ways to be of help to them. Become a giver rather than a taker.
When you come from the heart with the intention of being of service to others, you become memorable. Being known as someone who is generous, genuinely cares about people AND has a quality product or service is a winning combination. The Law of Attraction!
“You can get everything in life you want, if you’ll just help enough other people get what they want”. Zig Ziglar
Who will you help today?
Copyright © 2007. All Rights Reserved.
5 Marketing Tips to Grow Your Business And Attract What You Want - To learn more about this author, visit Lorraine Cohen's Website.
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I’ve often been asked how I market my business so people can find me. The key for me was first getting clear on what value I provide, what I love to do, identifying my unique talents, and finding the language to articulate what I do to a listening audience. I’m still refining my message because I’m personally evolving and so is my business.
I keep my focus on five marketing strategies:
1. Attitude. Do you have a success or failure mindset? What you believe is what you attract. Are you upbeat, warm and engaging? Are you curious to learn about people?
2. Have you identified your ideal clients? Where are they and how are they going to find you? How do you find them online and offline?
3. What distinguishes you from others within your market? What makes you stand out above the rest? (your brand, or unique value proposition). How effective are you in communicating the value you provide to others? In other words, the benefits to THEM?
4. How do you stay fresh in people’s minds without turning them off? Newsletters, ezines, articles, creating and selling products, and blogging are ways to offer high value content to an eager audience.
5. Build your database. Look for opportunities to meet people and increase your visibility. Joint venture partnerships, networking events, leading teleseminars/workshops, being a guest expert on radio and TV shows, public speaking are all ways to expand your email list and become known. (I participated in a recent book launch and added 15oo subscribers to my email list).
The most important point I want to make about marketing is to be yourself whenever you are applying any marketing strategy. Take the best from whatever resource you find and leave the rest so that your efforts are always in line with what feels right for you.
Before people buy anything you might be saying or selling, they first buy YOU. You either connect with folks or you don’t. Let go of trying to impress people with slick and catchy phrases.
Instead, seek to make heart connections with people by being real and authentic. When you meet new people, talk to them as friends and look for ways to be of help to them. Become a giver rather than a taker.
When you come from the heart with the intention of being of service to others, you become memorable. Being known as someone who is generous, genuinely cares about people AND has a quality product or service is a winning combination. The Law of Attraction!
“You can get everything in life you want, if you’ll just help enough other people get what they want”. Zig Ziglar
Who will you help today?
Copyright © 2007. All Rights Reserved.
5 Marketing Tips to Grow Your Business And Attract What You Want - To learn more about this author, visit Lorraine Cohen's Website.
Like this article? Share it with your friends
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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