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9 Ways to Leverage Your Radio or Teleseminar Interview

Written by: Lorraine Cohen

Article Overview: Learn 9 simple strategies to maximize radio and teleseminars to grow your business and reach a global audience.

9 Ways to Leverage Your Radio or Teleseminar Interview

As a broadcaster and popular interview guest, I’m often asked how interviews can be leveraged as a great marketing tool for your business. In fact, that was one of the points we discussed in my 5-week mentorship class, Insider Tips To Shine As A Radio Guest. It’s a great question because today, interviews are one of the best low to no cost ways to position yourself as an expert, sell your products and programs, and introduce yourself to new markets all over the world!

So, now that you have the interview under your belt, what do you do with the recording?

Here’s 9 ways you can leverage your interview (taken from my mentorship class):

1. Look for ways to naturally tie in what you wish to promote as a special event, product, program or service within your responses. I’ve done this repeatedly in advance of a new class or product so I can create some buzz that will drive traffic to my registration page. I’ve hosted my own intro calls and been a guest on other programs prior to an upcoming program to reach a larger audience of potential sign ups. It’s a great way to introduce yourself and give them a taste of what you are promoting.

2. Collect interviews and offer them as a special bonus to download off your site to build your opt-in list. (Be sure you have permission from the show host or station to market the interview). I’ve also done that many times with interviews I felt were some of my best and it has been a great way to offer a high value bonus to a new audience in a joint venture campaign, affiliate promotion or cross promotion.

3. Select your best interviews to compile for your digital press kit. If you’re planning to build your reputation as a speaker and market yourself as a great guest, considering a digital press kit is a great idea so hosts, products, and program directors have something tangible they can review in choosing to book or hire you as a speaker or guest. I use Brent Law to do all my digital and media production. (He created my video movie)

4. Create a media page on your site and upload shows or add links to past interviews. This is a great way to market yourself by offering high quality content that will benefit the listener. You might also add articles and testimonials. A media page can provide promotional resources for JV partners to use in advance of your book or program campaign.
5. Transcribe presentations to market as a free or paid report. Could be an additional bonus for an existing product or program.

6.Use content from your presentations to write articles, create new products and programs. Re-purposing material is a great way to expand on a point you wish to speak about in more depth. Use the content as a marketing tool, to create income generating products or services.
(I’m doing that right now in this article post!)

7.Compile past interviews for a book. A colleague of mine used the outlines and content development from her shows to write her book.

8.Upload the interview as an audio onto your site to market your expertise. Use the interview strictly as a marketing tool and free resource. You can also edit a clip from your interview if the content is relevant to something you are promoting. I’ve done that with several of the audios and products I sell on my site.

9.Offer listeners a special bonus, gift, tip, or discount if they contact you, subscribe to something on your site, or sign up for a program or buy something. Place a time frame to create urgency so listeners will take action. Be sure whatever you offer is of quality no matter if it is free. You’re building credibility and a reputation in the marketplace in everything you say and do.

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Article Tags: affiliate promotion, audience, bonus, broadcaster, buzz, cross promotion, great marketing, hosts, insider tips, interview guest, joint venture, marketing tool, program directors, radio guest, reputation, show host, sign ups, traffic, ups



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Re: Make Money With Teleseminars - Learn the Secrets From a Pro - shri, How was the signup rate for her Teleseminar course?
Re: New forum - online businesses! - Thanks Evan for this great Interview and I will be pleased to be part of the new forum on online businesses!
Re: Question: Do you listen to music while you work? - I quite lack some background music when I am working in the evening. We have a channel over here called Radio 2 which is very easy listening type music which is perfect for me. If I am writing articles then I need complete silence as I am not a natural writer anyway and it doesn’t take much to distract me. Mal.
Re: Are You Looking for More Internet Radio Exposure - [quote="litekepr":1vgtz2c8]Version II of The Directory of Radio Resources for Show Opportunities is now available. If visibility on the Internet is something you seek this resource is for you. [/quote:1vgtz2c8] What an excellent resource, Shri. Thanks so much for posting this!
Re: Ideas For Business - Stas and lucy, Could you guys give us a recap of your entire business idea as it stands now. Seems like it morped a bit. Let us know: 1. Start date 2. Ways you will Market 3. What you will offer 4. How much will your charge for your offer


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