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Coaching Tip: Identify Your Core Values

Coaching Tip: Identify Your Core Values

“What lies behind us and what lies before us are tiny matters compared to what lies within us.” Ralph Waldo Emerson

One of the first places I start with new clients is doing values work. Many people have never even thought about what their values are. Have you? I mean really looked at your values?

Why is it important?

Your values are the principles, beliefs and attitudes that guide your decisions, actions and behaviors. Your core values reflect who you are and represent your heart. They define and distinguish who you are as a person – what matters most to you, what you stand for (and stand on) as your inner foundation. When you act in a way that is in conflict with your heart, your life feels more like a struggle, unhappiness grows, you can feel disconnected from your SELF. When you make choices and take actions that line up with your values, you will experience greater peace and abundance.

According to works of Louis E. Raths, Sidney B. Simon, Merrill Harmin, Howard Kirschenbaum and Leland Howe (The VALUES REALIZATION INSTITUTE), a value must meet seven criteria:

1. It must be prized and cherished
2. It must be chosen from among alternatives
3. It must be chosen freely, without coercion
4. It must be chosen after thoughtful consideration of the consequences of each alternative, not impulsively, and after careful critical thinking.
5. We must be willing to publicly affirm it
6. We must act on it, and act on it repeatedly
7. It must be consistent with the other values we profess or claim to hold
So, do you know what you value most? What do your care about deeply and passionately?

I suggest writing down your 5-10 core values – the ones that represent the essence of who you are. Next, define them so they aren’t just words on a page. Create language to capture the spirit of each value – what does it mean to you – AS YOU?

For example:

Integrity is a core value for me. My definition is: “Showing up” and taking 100% responsibility for my thoughts, feelings, and actions in all areas of my life. Sharing my gifts, talents, passions, and skills in service to humanity.

Give yourself some time to refine your definitions so you reveal the heart of what each value means to you. (It’s not unusual for me to work with clients for several weeks on this exercise!).





Coaching Tip Identify Your Core Values - To learn more about this author, visit Lorraine Cohen's Website.

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Dianne Crampton

Dianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here.

Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009.  Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010.  To receive publishing discounts, subscribe to the free TigerTracks Newsletter here.

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Casey Gollan
Casey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website

Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

Joe Dager
Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website

John Brennan
John Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website

David Acheson
David Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns.  David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website

Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website


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Lorraine Cohen
(Visit Lorraine's Website) Rev. Dr. Lorraine Cohen, President of Powerfull Living, is a life coach, inspirational speaker, published writer, and broadcaster who has worked with thousands of spiritually-minded business owners, entrepreneurs, and leaders from a wide range of industries. Recognized as a cutting-edge expert in her field, Lorraine coaches people to create a profitable business, meaningful career, and fulfilling life by aligning with their spirit. An expert in breaking through fear and removing barriers to success, she shows people how to get unstuck; to break through the confusion and roadblocks so that they move forward in all areas of their life. Visit www.powerfull-living.biz to learn more about Lorraine’s services, success products, and programs. Receive her free report ‘5 Secrets to Attracting Everything You Want!” View her new video, I say YES! at www.isayyesnow.com

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