Is 'Adulthood' Just Postponing Growing Up?
Written by:
Les Brown
Article Overview: Surprisingly, that age-old question, "What do you want to be when you grow up," too often remains unanswered through adulthood.
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Free Download - It's Always Something -- If It's Not One Thing, It's Another By Les Brown
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Is 'Adulthood' Just Postponing Growing Up?
According to the latest figures from the Bureau of Labor Statistics, retirement is fading away. Nearly twice as many people aged 65 or older are maintaining a full-time job compared with 1995 levels. That means that our employment expectations today will be far different from the expectations that we had when we entered the job market, anywhere from 20 to 40 years ago. Of course, these figures can be attributed to multiple factors: the increase in the number of women in the job market, the dissolution of corporate retirement benefits, the economic downturn, etc. There's another factor playing out here, as well: more people just don't want to retire. In response to pressure from the pilots themselves, in December 2007, the Federal Government raised the mandatory retirement age for airline pilots from 60 to 65. This appears to be just the beginning.
What we're seeing seems to be the tip of an enormous iceberg: more people feel that making a contribution through their work is essential to maintaining meaning in their lives. That brings us the question raised in today's comic strip, Rhymes with Orange, where the little girl at the company picnic says to her adult questioner, "I don't know what I want to be when I grow up — do you know what you want to be when you retire?" In light of her question (and the realities of the current workforce that it reflects), I have a radical observation to make here: that, for many people, a career is simply a way of postponing finding an answer to the question, 'What you want to be when you grow up?'
Let's look at some of the facts. According to my experience (and a statement from the University of Washington), "Your career is likely to be completely unrelated to your college major." Whereas your college major might reflect your interests, your career choice is most often going to be based on much more practical concerns: job availability and income potential, for example. Whatever it is that you might want to be when you grow up almost always gets shoved into the background in response to the realities of the marketplace. The lure of the lucrative career, the comfortable life and retirement security generally eclipses not only your personal wants, but your personal needs as well. Could you be one of those people whose personal identity has been set aside in deference to a 'more realistic' approach to life?
When your personhood has been sacrificed for material benefits, chances are that you're 'cruisin' for a bruisin''. What you've really been sacrificing turns out to be your chances for genuine satisfaction. On the one hand, those who are satisfied with fewer material benefits tend live happier lives and, on the other hand, (as recent history has proven once again) 'material security' proves to be not only elusive, but also fickle. Far too many people who have 'slaved' their whole lives to create a secure retirement have awakened one day only to find that well has run dry. In stark contrast, people who were able to identify their passions early on and found ways to align their careers with them, also seemed to find that their passions produced financial rewards. I suspect that what we're seeing here is the Law of Attraction in action.
When we relate these facts to the question of transitioning into midlife, my strong suspicion is that a 'midlife crisis' awaits those who settled for financial and material gain over their soul's work. Haven't those people put the question of what they want to be when they grow up 'on hold' until they've made enough money to feel secure? Begging the question of when, if ever, that feeling of security should actually materialize, when retirement looms, that original question still remains. What you want to be when you grow up is the exact same question as what you want to do when you retire. You can answer it sooner or answer it later but, if you want to find any semblance of contentment in life, you're going to have to answer it eventually. The saddest scenario imaginable would be a guy coming to the end of his life and wondering, in retrospect, what it was all about.
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career choice,
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company picnic,
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employment expectations,
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little girl,
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Re: What's 1 word to describe what your business will be in 2012
- Growing.
MichelleJ
God's Diet
- Very interesting, from both a health perspective and a marketing perspective.
Growing up Mormon we were raised on The Word of Wisdom. No coffee, no tea, no junk food, no smoking, no drinking..etc.
All good. But I think its harder and harder to find true, pure food these days.
And lets face it, I'm not likely to start growing my own produce or keeping cattle..
$3000 per mo Site for Sale: $65,000 OBO
- $3000 per mo Site for Sale: $65,000 OBO
Content and Community Driven Pet Websites
________________________________________
Profile: Two Pet Related Websites
Price: $65,000 OBO
Age of sites: 2 years 4 months
Monthly revenue: $3300 (plus or minus a couple hundred)
Key details:
Growth Year over Year: 641%
Uniques: 200,000 per Month
Page Views: 1 mil + per Month
Referrers: 10,000+ Monthly
Search Engine Traffic: 61%
Members: 7500+/-
Articles: 318
Blog Posts: 189+
Forum Posts: 256,000+
Topics: 19,000+
Adsense Revenue: $1500-$1700 per month
Kontera Revenue: $900+ per month
Direct Advertisers: $90 - $300 per month
Monthly Server Costs: $100
Monthly Advertising Costs: $0
Total Profit Per Month $2500 - $3000
Organic Growth Month over Month: 10% +/- (Zero spent on advertising – all word of mouth and search engine)
Software Licenses: All Open source and thus free: Linux, Apache, MySQL, Zen Cart, PHPLIST, WordPress, SMF, and the rest Custom Programming.
Software Editions: All software running latest releases.
Uniques Last Month: 200,000
Page Views Last Month: *2,000,000+ per month
Referring Sources: 1,000 different referrers
Referring Keywords: 60,000 Search Terms
First Page Results: Thousands of keywords and keyword combinations
Indexed pages (Google): 65,000+
Indexed pages (Yahoo): 26,000+
Google page rank: 5-6 (Lots of 3’s and 4’s throughout the sites)
Pages of Content: 60,000+/-
Alexa site rank: 124,000 (way off the mark due to audience profile)
Compete Site Rank: Much closer but still off.. See image
Brand Value: All Original Creative and Content including Logo, Forum Template, Front-end, CSS, Code, Images etc. Extremely well made to render fast as well as accessible, to both humans and search engines. Search optimized throughout.
Description:
I actually posted this for sale almost 11 months ago but didn’t take any offers. Since then traffic has increased almost 650% and revenue has increase by almost as much, closer to 600%. Revenue comes from direct advertising ($150-$350 per mo) but primarily Google Adsense ($1500 - $1750 per mo) and Kontera Links ($700-$900 per mo).
Letting go as I’m working full time and just started Business School… I just don’t have the time. However, these sites are ripe for one to build a better business direction.
I started these sites as the pet industry happens to be exploding, exponentially and almost parabolically. Google “pet spending” to find a glimpse. Some articles you’ll find:
“The Growing Pet Industry Is One Trend You Can Bank On”
"In the past 10 years, pet spending has more than doubled to an estimated $38.4 billion for 2006."
"According to the U.S. Census Bureau, the pet industry is now the seventh largest retail segment in the country."
“We have only begun to see the tip of the spending iceberg"
“Pet Spending at All Time High”
"Pet ownership is on the increase in the US, and the amount of money spent on pets is dramatically increasing too."
The two sites are content and community driven websites with 350+ health related articles on pets, a pet blog that discusses current issues, and a very active message board and community. They compliment each other perfectly and as such are being sold together as a package. The templates are completely custom designed and CSS powered. They would be XHTML Strict Compliant however we’ve included a couple of things that just wouldn’t let it pass. There are almost 8000 members between the two sites. Several hundred more between the blog subscribers and the email list subscribers. At one time we had a store (its all still there however it’s been shut off) and we had about 200 customers. The store lasted only about a month and a half as our careers just didn’t allow us to provide the customer service this site deserves. We also had a drop ship company that worked out really well, (and we still do if we want them). Much more work than our careers had time for. The logos are custom. I’ve got the logo in vector version for Signs and tee shirts. The Design is custom. All software front-ends are custom and running clean - open source applications. Runs extremely well.
The entire 2 sites run on a dedicated server that runs about $100 a month.. The sites run on a LAMP environment, meaning Linux, Apache, MySQL and PHP. All of the software is open source and requires no fees. We run PHPLIST, Zen Cart, and SMF Simple Machines Forum. The blog is Word Press. The article system is completely custom however the back end panel is ran simple from phpMyAdmin – straight to the database.
I think there is enormous potential with the two sites as the brands have a very loyal following and is growing by leaps and bounds. It has been mentioned in 10 or so online and offline newspapers (that I am aware of) as well as a magazine – all of which will be provided. The site was featured as Yahoo’s Site of the Week. The site was forever (and perhaps still is) the number one pet site viewed on StumbleUpon.com. The blog also has 177 links from 56 sites according to Technorati.com and ranks 52,000. The database is huge. It’s full of fully owned content, images, customer data, subscriber data, members etc etc. The brand really sells when it comes to tee shirts and calendars. We have a drop shipper when needed that we buy tee’s at 4 dollars a shirt. Each shirt sold for $20 so there was a great margin.
The two sites have a solid existence and are trenched well into all the major search engines with perhaps thousands of first place results for keywords and keyword combinations. The majority of traffic is all organic from Google, Yahoo and MSN and it will stay that way forever. The site was built solidly by SEO pros with Search Engine Spiders in mind as every part of the site is search friendly. All pages have been correctly and lightly coded. The database powers the meta tags, title tags, h1’s, h2’s, image titles and bold tags. The site has tens of thousands of dollars put into the design and functionality.
petsite4sale@gmail.com
Meet Kim Kleeman - Shakespeare Squared: Named one of Inc.'s
- THIS IS PRETTY INTERESTING. WISH I'D THOUGHT OF IT FIRST!!!!
Meet Kim Kleeman: Shakespeare Squared: Named one of Inc.'s 500 Fastest Growing Private Companies in America.
Recognized as one of Working Mother magazine's 25 Best Small Companies. Awarded the title of Illinois Family Business of the Year. Lofty accomplishments for company founder Kim Kleeman, a woman who just a few short years ago swore she would never own her own business!
Having grown up the child of business-owner parents, Kleeman knew well the stresses and demands that entrepreneurial life can place upon a family. She met her husband, Jay, on the first day of college, and together they earned their teaching degrees and started making plans for a modest but happy life. When Jay's stint as a student teacher strained the family budget, though, they both started doing subcontract work proofing elementary school textbooks. Before long, they were taking on bigger jobs and hiring other teachers to freelance on various projects, and from that point on, they never looked back.
In 2003, the couple founded Shakespeare Squared, an educational development company that employs an army of freelancers to write and edit materials such as textbooks, lesson plans, teacher guides, activity workbooks, and test-preparation materials. Initially a home-based business managed by Kim while Jay continued his work as a high school teacher, the company now has a full-time staff of 20 and is branching out in new directions, publishing its own materials and offering an educational editing certification process. In three years' time, the company has grown by an incredible 815 percent, bringing in $2.3 million in revenue last year.
What we learned from Kim: That the most incredible resource for launching might very well be your own friends and family. Kim started this business with her husband; her best friend since high school is her director of human resources; her sister is a remote project coordinator; her lawyer brother weighs in on various matters; her mom is a managing editor; and her parents are her de facto advisory board, with whom she meets every morning to share a cup of tea and conversation in their backyard.
Words of Wisdom
"Trust your instincts and empower your people."
From Teacher to Tycoon
"I don't know if I had a big 'aha' moment about starting a business; our growth was really organic. After my second child I immediately got pregnant with my third and there was no turning back, because we weren't going to be able to afford day care for two babies on two teachers' salaries. I had been working from home and continuously had one or two projects going, and I set a goal of having 10 projects running simultaneously. So after my son was born, I enacted my own guerilla marketing plan and e-mailed every editorial director at the big publishing companies, looking for projects. We soon landed our first big client, HarperCollins Children's Books."
Not About the Money
"I just wanted to make the best company that I could and be happy doing it. If that included millions of dollars, great, but that wasn't really the goal. I didn't know at first how much work we would end up getting, but I think the extensive classroom experience of our people sets us apart in this field. As teachers ourselves, we understand the needs of our clients and we deliver on that."
It Takes a Village
"We employ over 400 freelance writers. Most are former teachers but we pull from publishing, journalism, and other fields as well. We developed a writing test that covers everything from copyrighting to educational taboos, and prospective freelancers must earn at least a B+. A nice plus with our business is the opportunity we can offer teachers for life beyond teaching. I really promote teachers in the classroom, but if the classroom just isn't your thing and you're still passionate about education, there is a place for you here."
Those Who Can, Teach
"Educators in this country are getting a bad rap. We ask them to perform many roles and yet we're not supporting them as a society. Prospective teachers must student teach to become certified and are expected to not work while doing so, but there are so many people from diverse backgrounds who would love to teach-and who would be great teachers-who can't afford to do that. The Shakespeare Squared Foundation helps pay for prospective teachers to student teach. My passion is to get the right teachers in place, because that makes all the difference for students."
The Best and the Brightest
"It is definitely a challenge to find and retain the best talent, because I am up against large publishers. I have to provide a different culture and be creative in the way I offer benefits. We really believe in the work/life balance and offer such things as flex hours, remote work capabilities, and a working-parents room in the office. We've been recognized for these efforts, and because of them, our turnover is very low."
Networking 101
"You have to go into a networking situation with the idea in mind that there will be one person in the crowd who can make a difference to you, and you have to find that person. You may be talking to someone who makes shoelaces and has nothing in common with your business, but she may know someone in your field or know about an interesting business practice that could translate to your own. But the bottom line is that if it's not the right conversation, you politely cut it short and move on."
Strength in Numbers
"There is so much value in the process of incubating an idea with other women. I am always looking for women who are coming together creatively and collaboratively because things flow from it that you would never dream. When women support other women, we empower each other to take charge of our lives, whether by owning our own businesses or making a career change or making decisions about our families."
Best Advice
"I read in Working Mother magazine that women CEOs need to take the ability that they have in their work life to delegate responsibility and create a management team and apply that to their home life as well. So I really try to think of running my household the same way I run my business; whether it's cleaning ladies or repairmen, I find people I trust and have them take care of tasks that I don't need to spend time on. This has relieved a lot of guilt and allowed me to focus on the things that are really important."
Most Rewarding Moments
"Winning the Working Mother award as one of the 25 Best Small Companies felt pretty great because it showed that having a unique workplace does pay off. But even better is realizing that your message is getting across to your people. I love seeing quotes at my team's desks about goals and achieving your dreams, all of the exact things I say to empower them. It's cool to realize that there isn't a lot of cynicism, and that people are really buying into these ideas and making them their own."
Parting Thoughts ...
"My secret weapon is the news articles that I send to my team."
"I will retire when I have no more dreams to accomplish."
"I will always think of myself as a teacher."
"My greatest strength is my enthusiasm."
This featured lady was profiled by Noelle Pechar Hale, a freelance writer living in Los Angeles.
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