Helaine Iris Articles

You CAN Sell - 10 Steps to Break Through Sales Resistance - Click To Read Article
I hear it all the time. "I hate selling". It seems most small business owners would rather clean the toilet than focus on selling for their own business. While it's an understandable resistance it's not acceptable IF you want to make money. Chances are you didn't start your business to become a sales person, but - as reality dictates, this is a skill you must develop in order to be successful.

YOU Are Your Businesses Greatest Asset: - Click To Read Article
Whether you're in the early stages of creating a business or have been in business for a decade, it's a good idea to revisit the basics and make sure you have a strong personal foundation for your business to thrive upon. It doesn't matter how good your products or services are if you don't stay in good shape, mentally, emotionally and physically eventually, you're out of business. Statistics tell us that most small businesses fail in the first 5 years due to lack of capital. While this is true, in my experience the other reason businesses fail is from owner burnout!

What's YOUR Bottom Line? - Click To Read Article
"It is not how much you do, but how much love you put in the doing." Mother Teresa Business owners are trained to gauge the success of their business according to the health of their "bottom line" - that is - the last line on a profit and loss statement that tells you what remains (if anything) after all your costs of doing business. This makes perfect sense - if you don't show a profit, you don't stay in business.

Turn Overwhelm Around With These 10 Tips - Click To Read Article
Overwhelm is one of the biggest challenges that entrepreneurs experience on a daily basis. The definition of overwhelm, according to The Brainy Dictionary is, "To cover over completely, as by a great wave; to overflow and bury beneath; to engulf; hence, figuratively, to immerse and bear down; to overpower; to crush; to bury; to oppress, etc., overpoweringly." Whew...sound familiar? I’ve been there, too, so I understand -it's not a fun place to be.

Take Care of Yourself - Take Care of Your Business - Click To Read Article
Everyone knows how important it is to take care of you while building a business. It’s almost become a cliché – the expression coined by financial expert David Bach, “pay yourself first”, has come to represent across all disciplines, the notion of taking care of number one before turning your focus to the rest of a very needing world.

Success Beyond Success - Click To Read Article
Can you imagine waking up every day, and feeling successful regardless of what's happening in your small business? That would be a nice place to be - especially with the myriad of details constantly on your mind. Your marketing plan, cash flow, managing time and deadlines. It's normal to sometimes wonder if you'll ultimately be successful, or if you'll have to eventually throw in the towel and go back to being employed.

Self Care on the Fly: Or 7 Strategies to Resolve Work/Life Imbalance - NOW - Click To Read Article
Stress is high, your energy is low. Sound familiar? This is the common experience of most small business owners I know. Owning a business can be like running a marathon. You know you're in it for the long haul, there's not much time to catch your breath, yet you push on. You can easily see how this scenario can lead quickly to an out of balance life.

Passion is a Pair Of Ruby Slippers - Click To Read Article
It's been said that behind every successful entrepreneur is a passion - a passion to create, a passion to express, a passion to fulfill a dream. Do you know your passion? If so, good for you, If you don't, I'll bet my question generates a sinking feeling in your gut - like you're missing out on some luscious gift every other entrepreneur experiences - but you.

New Rules - Click To Read Article
Last week I was working with one of my small business clients, a bright and dynamic woman who’s passionate about positioning her artisan business for growth. We were talking about her financial picture and forecasting robust sales over the next three years.

It Takes an Ocean of Emotion - Click To Read Article
"If you do what you've always done, you'll get what you've always gotten." Tony Robbins Stop for a moment and think about what type of energy is driving you to put another day into your business. Would you say your motivation's coming from a painful thought - "I better make this sale so I can make payroll", or based a pleasurable thought, "I can't wait to satisfy my next customer. Be honest with yourself.

I’ll Do It Later - Click To Read Article
"I love deadlines. I like the whooshing sound they make as they fly by." Douglas Adams Let's talk about the P word. Procrastination. If this is you, this pervasive, habit effects every aspect of your life. As a procrastinator you typically under perform, limiting success and the life you want to live. It dampens your ability to take action, creates missed opportunities, and is the single pattern of behavior I see in most entrepreneurs that if corrected would free up log jams of energy and potential. If you're a procrastinator you know in your bones that this is true, yet, it seems like an impossible habit to break.

Get Yourself Unstuck: 8 Smart Reminders - Click To Read Article
Whether you consider yourself a occasional procrastinator, or a terminal one, getting stuck in the mud occasionally - paralyzing your ability to act sometimes happens. While it's certainly useful to explore the reasons behind persistent procrastination patterns and resolve them, this article is intended to offer you 8 smart reminders, to free you up, and get you moving again. Here they are:


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