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Believe in Your Product

Believe in Your Product

Selling is only a transfer of belief; it’s simply helping others believe the same way you believe about a product or service. In the world of professional selling, YOU are the message. Before a consumer decides to buy, he or she must buy into you.

For someone to buy into you, they must feel you have congruency. In other words, they are judging you not only by your words, but by your actions, attitude, posture, facial expressions, voice inflections, etc. They are sizing you up to see if you really care about them and if you believe what you are saying.

To sell anything, you have got to be sold on it yourself. If you don’t believe in your products and services, how can you convince others? If you were a car salesman, how could you sell a Chevy automobile if you were driving a Ford? Many people say they believe, but the customer can tell (consciously or subconsciously) if you really mean what you are saying. There are a lot of salespeople who learn a lot of closes but they don’t work because the salesperson just isn’t certain about what they are saying.

On the other hand, if you believe in something, then it is easy to get other people to believe in it. When you believe totally in your products and services, your beliefs will be transferred to those around you. This will cause more people to buy your products. Your belief becomes a compelling factor that will attract new customers and keep existing ones. There are many salespeople who aren’t the greatest closers, but they get results because they believe what they are saying.

The key for you is to develop the belief system of superstars. Start building the foundation for your future by developing more of the positive uplifting beliefs and constantly challenging the negative, self-limiting beliefs.

Believe that your future is better than anything you may have experienced in your past. Build stronger beliefs in your products, your leadership, and believe in your own ability to move your life to the next level.

The following are a few simple exercises that will help you understand your self-limiting beliefs and reinforce your positive beliefs.

EXERCISE: Write down 3 self-limiting beliefs about your products or abilities.

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EXERCISE: Write down why these beliefs are silly and could be holding you back.

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EXERCISE: Write down 3 positive beliefs about your abilities that are making your life great.

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EXERCISE: Write down why you are sold on your products or services. What are the advantages or benefits? How can they help others in a positive way, and why do you believe your products and services are worth more than the price you charge?

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Believe in Your Product - To learn more about this author, visit Billy Cox's Website.

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About The Author


Billy Cox
(Visit Billy's Website) Internationally recognized business leader, author, and inspirational speaker Billy Cox energizes people to dream big, take action, and achieve results. His message comes from the authenticity and credibility of his own inspiring, all-American success story. Billy Cox now teaches the essentials that led to his own success – he has lived what he speaks. Billy pairs his powerful message with a high-energy, passionate, and down-to-earth style. People worldwide who hear him speak or use his books and audios are inspired to "raise their bar", take control of their futures, and achieve new levels of performance and results. A "no limits" person who knows how to win, Billy is a master salesman, a compelling motivator, an energetic leader, and is recognized by his peers as a leading authority on the undeniable power of human potential. Billy Cox teaches techniques proven over two decades of experience in sales, management, and leadership, and consulting. He has truly lived the American dream. Starting at age 17 as a part-time salesperson in a direct sales company, he worked his way to the top of every sales and management level available. By age 30, he had earned his first million dollars. Two years later, he became president of an international sales and marketing company taking on leadership of a nationwide team with over 500 sales associates. It was an enormous challenge, as sales were in a slump, down almost 50 percent. In less than three years, he and his team had turned the company around, increasing sales to record-breaking levels. Author of The Dream Book, You Gotta Get in the Game, and The All-Star Sales Book, Billy is dedicated to sharing the powerful and proven concepts and techniques that led to his success. Billy travels worldwide, helping individuals achieve their dreams and teaching organizations to reach peak performance. Whether it is a business executive group of 40 or a roaring convention of 4,000, Billy Cox motivates any group, blending facts, inspiration, humor, and conviction with audience participation. Customizing his talks for each group, he gains immediate rapport and leaves audiences energized and confident they can put their learning into immediate action. A partial list of Billy Cox’s clients include a huge range of global, national and regional leaders, including FedEx Services, Delta Dental, Century 21, Hertz, Hyatt, Konica Minolta, Nike Inc., Tyson Foods, North Texas State University, Allstate Insurance, Bertram Yachts, Manheim, Country Maid, Wilson, and Xerox Corporation. Billy considers his personal accomplishments just as important as his professional achievements. He regularly donates his time and talents to youth sports, community service work, and various charities. Billy and his wife, Susan, and their four children make their home in the suburbs of Dallas, Texas.

Billy Cox is a Gold author on EvanCarmichael.com
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