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Ride For the Brand

Written by: Billy Cox

Article Overview: I've never seen anyone make it to the top who wasn't completely loyal to the products, services, organization, idea, philosophy or cause she represented. Why would you waste your time and energy on something you don't or can't believe in?

Ride For the Brand

In sales, riding for the brand goes much deeper than just loyalty to the products or services. You gotta also be loyal to your company, your customers and yourself. You should never represent or sell anything to anyone unless you truly believe customers will make the best choice by spending their hard-earned money to purchase your product. How can you convince customers they will get the best deal if you haven't spent your own money to buy and use the product? Would you expect to become a top Ford salesperson if you drove a Chevrolet?

Let's pose that question from the buyer's perspective: Would you buy a Ford if you looked over and saw the salesperson's Chevrolet sitting in the parking lot? Probably not.

You'd think, "If this salesperson doesn't think a Ford is good enough to drive, why should I buy one?"

I've never seen anyone make it to the top who wasn't completely loyal to the products, services, organization, idea, philosophy or cause she represented. Why would you waste your time and energy on something you don't or can't believe in? If you don't believe in and support the products or company you're involved with, you're a hypocrite and everyone will know it. You shouldn't ask other people to do something you won't do. You can fake it for a while, but you won't reach your highest potential as long as you're pretending. Riding for the brand is still the only way to gain lasting credibility.

Why would you waste your time and energy on something you don't or can't believe in?

To Your Success
Billy Cox

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Article Tags: best choice, billy cox, chevrolet, credibility, ford, hard earned money, hypocrite, loyalty, parking lot, perspective, philosophy, salesperson, services organization



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