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Ride For the Brand

Ride For the Brand

In sales, riding for the brand goes much deeper than just loyalty to the products or services. You gotta also be loyal to your company, your customers and yourself. You should never represent or sell anything to anyone unless you truly believe customers will make the best choice by spending their hard-earned money to purchase your product. How can you convince customers they will get the best deal if you haven't spent your own money to buy and use the product? Would you expect to become a top Ford salesperson if you drove a Chevrolet?

Let's pose that question from the buyer's perspective: Would you buy a Ford if you looked over and saw the salesperson's Chevrolet sitting in the parking lot? Probably not.

You'd think, "If this salesperson doesn't think a Ford is good enough to drive, why should I buy one?"

I've never seen anyone make it to the top who wasn't completely loyal to the products, services, organization, idea, philosophy or cause she represented. Why would you waste your time and energy on something you don't or can't believe in? If you don't believe in and support the products or company you're involved with, you're a hypocrite and everyone will know it. You shouldn't ask other people to do something you won't do. You can fake it for a while, but you won't reach your highest potential as long as you're pretending. Riding for the brand is still the only way to gain lasting credibility.

Why would you waste your time and energy on something you don't or can't believe in?

To Your Success
Billy Cox





Ride For the Brand - To learn more about this author, visit Billy Cox's Website.

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Kim Castle
With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website


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Billy Cox
(Visit Billy's Website) Internationally recognized business leader, author, and inspirational speaker Billy Cox energizes people to dream big, take action, and achieve results. His message comes from the authenticity and credibility of his own inspiring, all-American success story. Billy Cox now teaches the essentials that led to his own success – he has lived what he speaks. Billy pairs his powerful message with a high-energy, passionate, and down-to-earth style. People worldwide who hear him speak or use his books and audios are inspired to "raise their bar", take control of their futures, and achieve new levels of performance and results. A "no limits" person who knows how to win, Billy is a master salesman, a compelling motivator, an energetic leader, and is recognized by his peers as a leading authority on the undeniable power of human potential. Billy Cox teaches techniques proven over two decades of experience in sales, management, and leadership, and consulting. He has truly lived the American dream. Starting at age 17 as a part-time salesperson in a direct sales company, he worked his way to the top of every sales and management level available. By age 30, he had earned his first million dollars. Two years later, he became president of an international sales and marketing company taking on leadership of a nationwide team with over 500 sales associates. It was an enormous challenge, as sales were in a slump, down almost 50 percent. In less than three years, he and his team had turned the company around, increasing sales to record-breaking levels. Author of The Dream Book, You Gotta Get in the Game, and The All-Star Sales Book, Billy is dedicated to sharing the powerful and proven concepts and techniques that led to his success. Billy travels worldwide, helping individuals achieve their dreams and teaching organizations to reach peak performance. Whether it is a business executive group of 40 or a roaring convention of 4,000, Billy Cox motivates any group, blending facts, inspiration, humor, and conviction with audience participation. Customizing his talks for each group, he gains immediate rapport and leaves audiences energized and confident they can put their learning into immediate action. A partial list of Billy Cox’s clients include a huge range of global, national and regional leaders, including FedEx Services, Delta Dental, Century 21, Hertz, Hyatt, Konica Minolta, Nike Inc., Tyson Foods, North Texas State University, Allstate Insurance, Bertram Yachts, Manheim, Country Maid, Wilson, and Xerox Corporation. Billy considers his personal accomplishments just as important as his professional achievements. He regularly donates his time and talents to youth sports, community service work, and various charities. Billy and his wife, Susan, and their four children make their home in the suburbs of Dallas, Texas.

Billy Cox is a Gold author on EvanCarmichael.com
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