Ride For the Brand
Ride For the Brand
Let's pose that question from the buyer's perspective: Would you buy a Ford if you looked over and saw the salesperson's Chevrolet sitting in the parking lot? Probably not.
You'd think, "If this salesperson doesn't think a Ford is good enough to drive, why should I buy one?"
I've never seen anyone make it to the top who wasn't completely loyal to the products, services, organization, idea, philosophy or cause she represented. Why would you waste your time and energy on something you don't or can't believe in? If you don't believe in and support the products or company you're involved with, you're a hypocrite and everyone will know it. You shouldn't ask other people to do something you won't do. You can fake it for a while, but you won't reach your highest potential as long as you're pretending. Riding for the brand is still the only way to gain lasting credibility.
Why would you waste your time and energy on something you don't or can't believe in?
To Your Success
Billy Cox
Ride For the Brand - To learn more about this author, visit Billy Cox's Website.
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In sales, riding for the brand goes much deeper than just loyalty to the products or services. You gotta also be loyal to your company, your customers and yourself. You should never represent or sell anything to anyone unless you truly believe customers will make the best choice by spending their hard-earned money to purchase your product. How can you convince customers they will get the best deal if you haven't spent your own money to buy and use the product? Would you expect to become a top Ford salesperson if you drove a Chevrolet?
Let's pose that question from the buyer's perspective: Would you buy a Ford if you looked over and saw the salesperson's Chevrolet sitting in the parking lot? Probably not.
You'd think, "If this salesperson doesn't think a Ford is good enough to drive, why should I buy one?"
I've never seen anyone make it to the top who wasn't completely loyal to the products, services, organization, idea, philosophy or cause she represented. Why would you waste your time and energy on something you don't or can't believe in? If you don't believe in and support the products or company you're involved with, you're a hypocrite and everyone will know it. You shouldn't ask other people to do something you won't do. You can fake it for a while, but you won't reach your highest potential as long as you're pretending. Riding for the brand is still the only way to gain lasting credibility.
Why would you waste your time and energy on something you don't or can't believe in?
To Your Success
Billy Cox
Ride For the Brand - To learn more about this author, visit Billy Cox's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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