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The Power of Numbers

The Power of Numbers

To achieve success in business, sales and life, you must play the numbers. The salesperson who sales the most is usually not the best salesperson. Here is how it works: If you are a salesperson and on average, for every 20 people you see 5 buy, then your closing ratio is 25 percent. Once you know your average, it’s easy to determine what you have to do to achieve a certain goal. If your goal is to close 50 sales, you know you need to get in front of 200 people. It is true that you will never know which 5 out of 20 people will buy; but if you understand the law of averages, you don’t give up if the first 5 don’t buy or even the first 15 don’t buy!

Salespeople often ask me how they can increase their income. I explain to them that the fastest way to increase their income is to increase the number of qualified prospects they spend time with. Even if everything else stays the same (your skills, your averages, etc.), if you will double the number of qualified prospects you see, you will double your sales income.

I learned that early in my sales career. I understood that as long as I had a decent closing percentage, I didn’t have to be the best in any particular area in order to be number one. All I had to do was know my averages, set a goal and then play the numbers.

The top achievers are taking massive action to achieve massive results. Always measure your results so you can see how you are doing and find those little areas for improvement. Be open to criticism and suggestions for others and be determined to find ways to improve your performance. But, most important, remember that massive action is the cure-all and selling is a numbers game.

The individuals who take massive action every day, analyze what is working and what’s not, make slight adjustments in their heading and take more massive action are the ones who will ultimately “achieve” the next level of success.

Believe in Yourself….Raise the Bar….Move Mountains!





The Power of Numbers - To learn more about this author, visit Billy Cox's Website.

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John Power
John Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website

Kim Castle
With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website

Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website

Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website


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Billy Cox
(Visit Billy's Website) Internationally recognized business leader, author, and inspirational speaker Billy Cox energizes people to dream big, take action, and achieve results. His message comes from the authenticity and credibility of his own inspiring, all-American success story. Billy Cox now teaches the essentials that led to his own success – he has lived what he speaks. Billy pairs his powerful message with a high-energy, passionate, and down-to-earth style. People worldwide who hear him speak or use his books and audios are inspired to "raise their bar", take control of their futures, and achieve new levels of performance and results. A "no limits" person who knows how to win, Billy is a master salesman, a compelling motivator, an energetic leader, and is recognized by his peers as a leading authority on the undeniable power of human potential. Billy Cox teaches techniques proven over two decades of experience in sales, management, and leadership, and consulting. He has truly lived the American dream. Starting at age 17 as a part-time salesperson in a direct sales company, he worked his way to the top of every sales and management level available. By age 30, he had earned his first million dollars. Two years later, he became president of an international sales and marketing company taking on leadership of a nationwide team with over 500 sales associates. It was an enormous challenge, as sales were in a slump, down almost 50 percent. In less than three years, he and his team had turned the company around, increasing sales to record-breaking levels. Author of The Dream Book, You Gotta Get in the Game, and The All-Star Sales Book, Billy is dedicated to sharing the powerful and proven concepts and techniques that led to his success. Billy travels worldwide, helping individuals achieve their dreams and teaching organizations to reach peak performance. Whether it is a business executive group of 40 or a roaring convention of 4,000, Billy Cox motivates any group, blending facts, inspiration, humor, and conviction with audience participation. Customizing his talks for each group, he gains immediate rapport and leaves audiences energized and confident they can put their learning into immediate action. A partial list of Billy Cox’s clients include a huge range of global, national and regional leaders, including FedEx Services, Delta Dental, Century 21, Hertz, Hyatt, Konica Minolta, Nike Inc., Tyson Foods, North Texas State University, Allstate Insurance, Bertram Yachts, Manheim, Country Maid, Wilson, and Xerox Corporation. Billy considers his personal accomplishments just as important as his professional achievements. He regularly donates his time and talents to youth sports, community service work, and various charities. Billy and his wife, Susan, and their four children make their home in the suburbs of Dallas, Texas.

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