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You Gotta Make a Comeback

You Gotta Make a Comeback

The Story of "Livestrong-Armstrong"
No matter how bad the pain is, if you're willing to make an effort -- and at times it may require a fierce effort -- you can come back bigger, better and stronger. Lance Armstrong overcame incredible odds to become a seven-time Tour de France (the most prestigious race in cycling) champion.

In 1996, although he had never won the Tour de France, Lance Armstrong was the number one ranked cyclist in the world. But in October of that year, Lance discovered he had advanced testicular cancer that had spread to his lungs and brain. Chances for his recovery were less than 50 percent. He endured two surgeries, including brain surgery and chemotherapy. Although he was weak, Lance started to think about racing again only five months after his diagnosis. Unfortunately, to add insult to injury, his sponsor had dropped him.

But Lance didn't let that stop him. He decided to make a comeback. In 1998, he declared victory over cancer and returned to racing. The road back was long and hard, with many challenges and discouragements. But just one year later, in 1999, Lance won the Tour de France. Amazingly, he is now the only person in history to have won the race seven years in a row. What a comeback!

The question is, if Lance Armstrong had never experienced the adversity of cancer, would he have become the greatest cyclist in history? In his book Every Second Counts (Broadway, 2003), he gives us the answer: "I've often said that cancer was the best thing that ever happened to me ... the fact is that I wouldn't have won even a single Tour de France without the lesson of illness." Depending on how you choose to react to adversity, it can make you stronger and better, and you can make a comeback.


Earlier in life my wife and I had a 10 month old daughter Skylar that passed away.We had three older sons ,she was our only daughter and my wife's tubes had been tied .

At the same time, had just been named President of our company and sales were down over fifty percent and at a ten year low. Approximately one year after our daughter's death, my wife and I decided to try and have another child. There were many complications, but two years later our family was truly blessed with the birth of a baby girl. At the same time, the company I was now president of was making its own comeback. Only seven months after our daughter was born, the company had its best year in its thirty-two-year history and we broke almost every sales record.


In life we all have challenges. We can let them be the beginning or the end.It's your choice. You can turn your setbacks into comebacks.

From: The All-Star Sales Book





You Gotta Make a Comeback - To learn more about this author, visit Billy Cox's Website.

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Kim Castle
With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website

George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website


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Billy Cox
(Visit Billy's Website) Internationally recognized business leader, author, and inspirational speaker Billy Cox energizes people to dream big, take action, and achieve results. His message comes from the authenticity and credibility of his own inspiring, all-American success story. Billy Cox now teaches the essentials that led to his own success – he has lived what he speaks. Billy pairs his powerful message with a high-energy, passionate, and down-to-earth style. People worldwide who hear him speak or use his books and audios are inspired to "raise their bar", take control of their futures, and achieve new levels of performance and results. A "no limits" person who knows how to win, Billy is a master salesman, a compelling motivator, an energetic leader, and is recognized by his peers as a leading authority on the undeniable power of human potential. Billy Cox teaches techniques proven over two decades of experience in sales, management, and leadership, and consulting. He has truly lived the American dream. Starting at age 17 as a part-time salesperson in a direct sales company, he worked his way to the top of every sales and management level available. By age 30, he had earned his first million dollars. Two years later, he became president of an international sales and marketing company taking on leadership of a nationwide team with over 500 sales associates. It was an enormous challenge, as sales were in a slump, down almost 50 percent. In less than three years, he and his team had turned the company around, increasing sales to record-breaking levels. Author of The Dream Book, You Gotta Get in the Game, and The All-Star Sales Book, Billy is dedicated to sharing the powerful and proven concepts and techniques that led to his success. Billy travels worldwide, helping individuals achieve their dreams and teaching organizations to reach peak performance. Whether it is a business executive group of 40 or a roaring convention of 4,000, Billy Cox motivates any group, blending facts, inspiration, humor, and conviction with audience participation. Customizing his talks for each group, he gains immediate rapport and leaves audiences energized and confident they can put their learning into immediate action. A partial list of Billy Cox’s clients include a huge range of global, national and regional leaders, including FedEx Services, Delta Dental, Century 21, Hertz, Hyatt, Konica Minolta, Nike Inc., Tyson Foods, North Texas State University, Allstate Insurance, Bertram Yachts, Manheim, Country Maid, Wilson, and Xerox Corporation. Billy considers his personal accomplishments just as important as his professional achievements. He regularly donates his time and talents to youth sports, community service work, and various charities. Billy and his wife, Susan, and their four children make their home in the suburbs of Dallas, Texas.

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