6 Ways to Market Yourself Online
6 Ways to Market Yourself Online
1. Link your MySpace/Facebook/LinkedIn profiles to your freelance profile. If you’re on a social networking site talking about anything more professional than your Klingon haiku project, then you should have a link to your professional freelance profile. It’s a comprehensive display of your skills, your portfolio, and any relevant skills test scores and feedback ratings.
2. Link your professional website to your freelance profile(s). In addition to the advantages listed above, the more clients you drive to your freelance profile sites, the more you’ll benefit from the quick, easy and guaranteed payment system of a site like oDesk, and the stronger your reputation will become (remember, the best buyers hire those with the most experience - measured in jobs completed - and the best feedback).
3. Blog where buyers blog. Think about the blogs, forums and specialized news sites your potential outsourcing clients visit, and cruise them for yourself. When you can add an intelligent comment to the discussion, don’t forget to sign with a link to your personal website or freelance profile.
4. Twitter. We’re hearing from an increasing number of outsourcing professionals who say they put out calls for help, for quick answers to questions, via Twitter's short-burst messaging system. It’s becoming the next generation platform for professional outsourcing networks.
5. Google yourself. If you’ve got a freelance website trumpeting your services to outsourcing companies, consider how they will find it. Look into Search Engine Optimization (SEO) to improve your position when people beyond your immediate outsourcing marketplace go looking for your skills.
6. Become a subject matter expert. Go to Yahoo! Answers and LinkedIn Answers, respond to questions, get involved in conversations, and link your replies to your freelance profile.
These are relatively low-impact ways to keep yourself out in the freelance marketplace, where your potential outsourcing clients can find you. Now’s the time to be as visible as possible, establishing yourself in every possible online outlet for outsourcing managers to find once the market reverses.
6 Ways to Market Yourself Online - To learn more about this author, visit Daryl James's Website.
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Though times are tough and seem to be getting tougher on a global level, successful freelance professionals will need to be ready to respond when the outsourcing market changes. In an increasingly competitive outsourcing environment, freelance providers must work harder and smarter at making themselves more visible. A key step toward increased outsourcing marketplace competitiveness and success is tying your online freelance presence more closely to your other personal online marketing activities. Here are 6 ways that you can lead more potential outsourcing buyers to your freelance profile:
1. Link your MySpace/Facebook/LinkedIn profiles to your freelance profile. If you’re on a social networking site talking about anything more professional than your Klingon haiku project, then you should have a link to your professional freelance profile. It’s a comprehensive display of your skills, your portfolio, and any relevant skills test scores and feedback ratings.
2. Link your professional website to your freelance profile(s). In addition to the advantages listed above, the more clients you drive to your freelance profile sites, the more you’ll benefit from the quick, easy and guaranteed payment system of a site like oDesk, and the stronger your reputation will become (remember, the best buyers hire those with the most experience - measured in jobs completed - and the best feedback).
3. Blog where buyers blog. Think about the blogs, forums and specialized news sites your potential outsourcing clients visit, and cruise them for yourself. When you can add an intelligent comment to the discussion, don’t forget to sign with a link to your personal website or freelance profile.
4. Twitter. We’re hearing from an increasing number of outsourcing professionals who say they put out calls for help, for quick answers to questions, via Twitter's short-burst messaging system. It’s becoming the next generation platform for professional outsourcing networks.
5. Google yourself. If you’ve got a freelance website trumpeting your services to outsourcing companies, consider how they will find it. Look into Search Engine Optimization (SEO) to improve your position when people beyond your immediate outsourcing marketplace go looking for your skills.
6. Become a subject matter expert. Go to Yahoo! Answers and LinkedIn Answers, respond to questions, get involved in conversations, and link your replies to your freelance profile.
These are relatively low-impact ways to keep yourself out in the freelance marketplace, where your potential outsourcing clients can find you. Now’s the time to be as visible as possible, establishing yourself in every possible online outlet for outsourcing managers to find once the market reverses.
6 Ways to Market Yourself Online - To learn more about this author, visit Daryl James's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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