9 Ways Social Media Can Expand Your Online Marketing
9 Ways Social Media Can Expand Your Online Marketing
When the sales pipeline is running dry, or at least no longer gushing, it’s marketing that fills that pipeline, and even in lean times, targeted efforts can keep your name out in the marketplace and create a conversation (and hey, maybe even hype). This shows you’re a thriving player, not one of many recessionary casualties, and prepares potential customers for the closing move your sales team will execute.We’ve come up with ideas for marketing yourself through the latest social media and the old-fashioned general Internet:
Social Media Optimization:
1. Are you on Facebook, LinkedIn, MySpace, Twitter and other social media sites? If not (or if so, and you’re overwhelmed with all of it), you may want a Social Media Optimization (SMO) expert to put your message into the newest and fastest-growing Internet arena. Have her create a Facebook or LinkedIn group for your company and invite your users; every one of their friends will see that they are related to your company and there is just nothing better than that for word-of-mouth.
2. Keep that SMO expert onboard to troll conversation on Twitter about your company and your industry, so she can send responses and begin threads. Use Google Alerts to be notified when terms relevant to your business are mentioned.
3. Other social media your expert can monitor: Forum and blog commenting, LinkedIn and Yahoo Answers, Facebook, MySpace, YouTube and GetSatisfaction.
4. Launch video tutorials for your website. In addition post them to YouTube. Hire a personable, well-spoken provider to help you convert your script to a professional-looking online video using tools like Camtasia or Snapz.
5. Get a blogger to maintain a company blog and to reach out to other blogs to keep your message in the conversation.
6. Do you have a community forum on your website? When users post questions, are they getting an answer? Bring in a moderator for your community forum to make sure that when users take the time to post a comment, they get a response that will encourage them to come back.
7. Hire a writer to create articles relevant to your industry and syndicate them to Squidoo, Business.com and EzineArticles.com.
8. Get a writer with exceptional PowerPoint skills to prepare a presentation that is highly relevant to your industry, and post it on SlideShare.com.
9. Recruit an analyst to prepare a few charts and data about your company and business and post on swivel.com.
9 Ways Social Media Can Expand Your Online Marketing - To learn more about this author, visit Daryl James's Website.
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When every news report warns of global doom and gloom, the business owner’s first instinct is to cut all extraneous costs. You run your production team lean, run your sales force lean, and everything else goes into the deep freeze. Too many people see marketing as something irrelevant, as vague feel-good fluff that neither makes the product nor closes the sale. That’s crazy talk.
When the sales pipeline is running dry, or at least no longer gushing, it’s marketing that fills that pipeline, and even in lean times, targeted efforts can keep your name out in the marketplace and create a conversation (and hey, maybe even hype). This shows you’re a thriving player, not one of many recessionary casualties, and prepares potential customers for the closing move your sales team will execute.We’ve come up with ideas for marketing yourself through the latest social media and the old-fashioned general Internet:
Social Media Optimization:
1. Are you on Facebook, LinkedIn, MySpace, Twitter and other social media sites? If not (or if so, and you’re overwhelmed with all of it), you may want a Social Media Optimization (SMO) expert to put your message into the newest and fastest-growing Internet arena. Have her create a Facebook or LinkedIn group for your company and invite your users; every one of their friends will see that they are related to your company and there is just nothing better than that for word-of-mouth.
2. Keep that SMO expert onboard to troll conversation on Twitter about your company and your industry, so she can send responses and begin threads. Use Google Alerts to be notified when terms relevant to your business are mentioned.
3. Other social media your expert can monitor: Forum and blog commenting, LinkedIn and Yahoo Answers, Facebook, MySpace, YouTube and GetSatisfaction.
4. Launch video tutorials for your website. In addition post them to YouTube. Hire a personable, well-spoken provider to help you convert your script to a professional-looking online video using tools like Camtasia or Snapz.
5. Get a blogger to maintain a company blog and to reach out to other blogs to keep your message in the conversation.
6. Do you have a community forum on your website? When users post questions, are they getting an answer? Bring in a moderator for your community forum to make sure that when users take the time to post a comment, they get a response that will encourage them to come back.
7. Hire a writer to create articles relevant to your industry and syndicate them to Squidoo, Business.com and EzineArticles.com.
8. Get a writer with exceptional PowerPoint skills to prepare a presentation that is highly relevant to your industry, and post it on SlideShare.com.
9. Recruit an analyst to prepare a few charts and data about your company and business and post on swivel.com.
9 Ways Social Media Can Expand Your Online Marketing - To learn more about this author, visit Daryl James's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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For an online Car Loan Calculator and finance for a cheap car loan. Get approved on car loans or car finance in Australia with cheap bank car loans and finding a car finance broker. Commercial car loans including business car finance and car lease. Car Loan Calculator has information on finance companies and getting the right cheap car loan from banks at best car loan rates and a online car loan calculator for all finance in Australia. Get the best car finance with our help at Car Loan Calculator and Finance Ezi. - Visit Richard Jefferies's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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