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These days, Twitter is a job-skill must
Written by: Daryl JamesArticle Overview: There is abundant evidence that Twitter is not only being used as a way for people to discuss their everyday activities. In fact, Twitter has evolved into a major component of many companies’ marketing strategies. This means businesses are scrambling to make sure they are not left behind when it comes to making the most of these 140-character messages that can reach countless "followers."
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These days, Twitter is a job-skill must
The rapid evolution of all types of technology has opened up
opportunities for job growth in recent years. In some cases, such as
green energy, an entire sector is being developed that could result in
millions of new jobs over the next several years. In others, such as
with social media, new positions are already springing up within
established industries calling for skills to leverage the latest trend
and increase profits.
One year ago, chances were the average person had never heard of
Twitter and the potential of the site was still unclear. But just 12
months later, it is clear that the popularity of Twitter has exploded.
In February 2008, there were 475,000 unique visitors to Twitter, but in
February 2009 that number had increased to 7 million.
And the site’s growth has shown little sign of slowing. July figures
from WebProNews show that the site added 9.3 million new users over the
course of the month. More than 652 million tweets were sent by all
users in July.
There is also abundant evidence that the site is not only being used
as a way for people to discuss their everyday activities. In fact,
Twitter has evolved into a major component of many companies’ marketing
strategies. These means businesses are scrambling to make sure they are
not left behind when it comes to making the most of these 140-character
messages that can reach countless "followers."
According to Email Data Source, Twitter is now the most linked-to
social media site in email marketing campaigns. The blog’s data from
June shows that a total of 9,506 such campaigns link to Twitter,
compared to 8,636 which use Facebook, the second-most-popular site.
As Twitter becomes more ubiquitous, a growing number of employers are requesting that job candidates be savvy with the tool.
Trend statistics from oDesk show that the number of jobs posted that request Twitter skills has increased to more than 350 per month as of July 2009. In total,
there have been more than 1,000 positions posted on oDesk that mention
Twitter in their description.
What type of jobs require knowledge of social networking websites? In the technology realm, companies are seeking software developers to complete jobs that include application and widget design, development and integration. These employers may also be seeking PHP developers and those with C++ and Perl skills to create applications and websites that can work with Twitter.
But perhaps the most common sector to require Twitter skills is marketing. Recently posted positions on oDesk that mention Twitter include marketing assistant, graphic designer, and SEO blogger.
Bob Van Rossum, president of MarketPro, told the Atlanta
Journal-Constitution that any roles in the advertising, marketing or
communications industry will be interested in people who can get a
message out to as many people as possible.
"If you’re in one of those fields, it’s now required for you to be
pretty savvy in the social media area, even if it’s not your primary
focus," he told the news provider.
There are also jobs being created that are exclusively devoted to
creating running a business’ social media presence, including setting
up a Twitter account. These are often contract positions that are
offered to freelance professionals who can implement a social media
strategy quickly, Van Rossum told the Constitution.
As social media continues to evolve, there is no telling what new
types of opportunities will be created. In the meantime, one of the
best ways to keep up with the latest trends is by joining a social
networking website such as Twitter – and following the tweets.
Article Tags: 12 months, abundant evidence, average person, data source, email marketing campaigns, everyday activities, followers, green energy, job, left behind, major component, marketing strategies, new jobs, popularity, profits, rapid evolution, trend statistics, tweets, twitter, unique visitors
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About the Author: Daryl James RSS for Daryl's articles - Visit Daryl's website Daryl writes/blogs for oDesk, the marketplace for online workteams. oDesk offers the best business model for both buyers and providers with a unique approach that guarantees that an hour paid is an hour worked, while also guaranteeing that an hour worked is an hour paid. Click here to visit Daryl's website Study US outsourcing pace doubled in three years How to Write a Killer Freelance Bid Cover Letter China commits to raising outsourcing profile Downturn boosts freelance opportunities in US Integrating Your Virtual Freelance Staff with Your InHouse Team |
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