Tweet

Overcome The Tough Job Market With This Cover Letter Secret

Written by: Geoff Low

Article Overview: The world-wide job market is getting tougher and tougher every day. More people are being made redundant every day. Less jobs and vacancies are becoming available every day. In fact many are saying the job market is the toughest it’s been in several years.

Overcome The Tough Job Market With This Cover Letter Secret

The world-wide job market is getting tougher and tougher every day. More people are being made redundant every day. Less jobs and vacancies are becoming available every day. In fact many are saying the job market is the toughest it’s been in several years.

So your job hunting approach has to change.

You can no longer just send out a cover letter stating ‘I enclose my resume and I look forward to hearing from you” – unless you want it to go straight in the bin along with your resume.

Your cover letter has to really stand out from the hundreds of others landing on the hiring managers desk.

Here’s how…

This little secret (and so simple) tactic will make your cover letter absolutely irresistible to hiring managers and personnel professionals.

And what is it?

The small but mighty P.S.

Add a P.S. to the end of your job hunting cover letter and it will yield amazing results.

There are many ways to use the P.S. in a letter. For example as an ‘after thought’. For example:

P.S. I forgot to mention – thanks for the Birthday gift, the perfume was wonderful!

Or,

P.S. By the way, don’t forget I’m on holiday next month – can’t wait!

That is one way to use the P.S., but it’s not the only way or even the most effective way.

Many people will not even read the contents of the letter, they prefer to read the P.S. first! Then if they like the P.S, they then read the letter to find out what the writer has to say.

Maybe you’ve noticed that advertisers and marketers use the P.S. to encourage the reader to take advantage of a special offer and to take action now.

For example:

P.S. If you ORDER NOW. You’ll also get 5 free bonuses – all for the ridiculously low price.

This is the most effective way to use the P.S.

YOU can use the P.S. in a similar way in each of your resume cover letters.

Here are TWO examples of how the P.S. would work in your resume cover letter and make it stand out from the rest.

P.S. My 5 years regional sales experience fits very well with the job description you sent me. I look forward to meeting and speaking with you in person about (insert job title here) and you can call me on 222-222-222 at anytime. Thanks for considering my application.

P.S. I look forward to meeting you in person to discuss how I can contribute to your company as a (insert job title here). My 3 years Marketing experience in a similar company environment as yours will enable me to be productive from day 1. Please feel free to contact me directly at 222-222-2222 to set up an interview at your earliest convenience. Thank you for your time and the opportunity.

You can also promote your qualities and strengths as a job candidate within the body of the cover letter and restate your experience and contact information once again by using the P.S.

P.S. Remember that many people cannot resist reading the (P.S.). So add one to your next cover letter, let this powerful little secret work, and make yours stand out from the crowd.

Related Articles
  Cover Letter Writing for Grant Proposals
  The Job Market is Tough – Does Your Cover Letter Stand Out?
  How to Write a Killer Freelance Bid Cover Letter
  Life After Business School
  Tips for Working with Independent Sales Reps

Article Tags: advertisers, birthday gift, desk, free bonuses, hiring managers, job hunting, jobs, marketers, perfume, personnel professionals, regional sales, resume cover letter, resume cover letters, sales experience, special offer, tactic, vacancies, world wide job



Related Forum Posts
Victoria's Secret - Too Sexy? - This will be upsetting for some men. I just heard a report about Victoria's Secret and it was interesting. Their sales were down drastically in the 4th quarter of 2007 and the report was about how they are thinking the company has gotten too far away from the heritage that made it the blockbuster company it is. They are thinking the ads etc have become too sexy and the plan (at the moment) is to make the ads more sophisticated. That would be like the Super Bowl commercial which was very tasteful, but very different from any Victoria's Secret I've seen lately. Who do you all think the current sexy ads are targeting? I think its the men that they hope will buy these items for their female significant others. I hate to give Omarosa any kudos - but most women aren't "sold" on an item by an ad of a near naked sexy woman. Shri
Re: What I'm reading this weekend - Nov 5, 2010 - Tough to say Yinka - I'm usually working about 25 hours per week - a lot of that is online. For most of these articles I pick them up from my RSS feeds, recommendations from friends, or Twitter posts. I'll do a quick skim of the article and if it looks interesting I'll save it for later to read.
Re: How should i promote a new website? - ignore this message IF it's already been stated. I haven't had a chance to read all the replies and i have to jet from the office... I suggest marketing where ever your Target Market congregates. If it's a forum of concerned parents - go there. Strike up a deal with the forum owner (JV) and have him promote it to the list of members (Integration Marketing). If you want to go with Forums then i would partner with a parent who is a frequent poster/moderator on a particular Target Market Forum and have him/her add your link to their signature. That was just a thought but it's not as intense once you get buy in from the Forum owner or high ranked poster/moderator. Hope that sparks some new ideas.
Re: Ideas For Business - Hello Lucy, you may consider this list for Ideas for Business: (Top 23 list) Rank Company 1 Google 2 Genentech 3 Wegmans Food Markets 4 Container Store 5 Whole Foods Market 6 Network Appliance 7 S.C. Johnson & Son 8 Boston Consulting Grp. 9 Methodist Hospital Sys. 10 W.L. Gore & Associates 11 Cisco Systems 12 David Weekley Homes 13 Nugget Market 14 Qualcomm 15 American Century Invest. 16 Starbucks Coffee 17 Quicken Loans 18 Station Casinos 19 Alston & Bird 20 QuikTrip 21 Griffin Hospital 22 Valero Energy 23 Vision Service Plan
Re: Quote of the Day - ?"Just because you come up against a wall - I love this. Thanks Evan for posting. I love this saying also. "Tough times never last, but tough people do."


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

How Promotional Caps became a Fashion Trend

Four Secrets to Earning Income as an Author

Five keys to business success

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.