|
|
Like this article? PLEASE +1 it! |
|
How to Make Your Business Truly All-About-Them
Written by: Anne BachrachArticle Overview: Take your business to the next level by creating an 'It's All-About-Them' (IAAT) experience for clients. A company that is founded on the IAAT principle will have valuable services right "out of the box." The desire to make your business all-about-them is the easy part. It's the creation and implementation of business models that allow you to practice it that may require some trial and error. Making your business all-about-them will make all the difference and accelerate it to a new level of success.
![]() |
Free Download - Get Effective Communicaton Results in 7 Steps By Anne Bachrach |
How to Make Your Business Truly All-About-Them
Take your business to the next level by creating an 'It's All-About-Them' (IAAT) experience for clients. A company that is founded on the IAAT principle will have valuable services right "out of the box."
Ask any successful business owner and entrepreneur - they will tell you. In order to get new clients and keep the existing ones coming back for more, clients have to trust you, enjoy their experience, and find value in the service or product you're providing. In other words, it has to be all-about-them.
Maybe you did go into business for all the right reasons and you truly want to provide value to your clients, but are you actually practicing it? Even if you tell yourself that you run your business with your clients in mind, it's very common for business owners to get caught up in the day to day operations and simply run out of time or energy to continually make it all-about-them.
The desire to make your business all-about-them is the easy part. It's the creation and implementation of business models that allow you to practice it that may require some trial and error. Making your business all-about-them will make all the difference and accelerate it to a new level of success. Your business is a reflection of who you are as a person and if you're faking it for your clients - eventually it will catch up with you. To open your business up to the real possibility of success, you must conduct your personal and professional life with complete integrity and compassion for others. That probably goes without being said.
As much as any business would like to operate on an all-about-them principle, motivation for creating a business built on the principle requires passion; a passion for your business and a passion for helping clients. Are you passionate enough to build an all-about-them business? Connect with whatever feelings you can to get the fire burning. Maybe the motivating factor is the income and what money means for you and your family, or maybe it feels good to help people.
Whatever the motivating factor is, write it on a piece of paper and post it in your office where you can see it throughout the day. This will help to remind you why you're doing what you're doing and remain focused on creating an all-about-them business.
Listening to your clients and truly comprehending their needs is the most important factor when building a business that's all-about-them. Your business is completely dependent on your clients and if you don't make it all-about-them, it won't reach its true potential.
How do you transform your business to put clients first? How do you take an existing business that's all-about-them, to the next level? Write down the answers to these 10 questions:
1. If my business were really all-about-them, how often would each client see me each year, and how much time would they get?
2. If my business were really all-about-them, exactly what would I do for each person? (There may even be things you haven't thought of yet because you haven't had the time to think about it yet.)
3. If my business were really all-about-them, how would I make my clients' lives simpler?
4. If my business were really all-about-them, how much would they pay me for the value I provide?
5. If my business were really all-about-them, do they think what you do is worth it and how do you know?
6. If my business were really all-about-them, how many clients could I do all this for?
7. If my business were really all-about-them, how much time more or less time would I talk when we meet or talk on the phone? How much more would I really listen?
8.If my business were really all-about-them, how many people would staff my office?
9. If my business were really all-about-them, would I have strategic alliances and partners? If so, who would they all be?
10. If my business were really all-about-them, what would your life look like if it were really all-about-them? How would I take care of myself physically and emotionally?
Once you've brainstormed answers to the questions above, make a list of everything you now will be delivering to your clients and how it benefits them. You may be surprised to find that many of these benefits create a better, more manageable business for you, too.
Article Tags: business models, desire, trial and error, valuable services
|
About the Author: Anne Bachrach RSS for Anne's articles - Visit Anne's website Anne Bachrach helps business people and entrepreneurs work less, make more money and enjoy a more balanced life. By utilizing her powerful processes, Anne's clients learn how to maximize their talents and experience a great quality of life. Her fresh approach to business is a much-needed change for stagnant businesses. Anne is the author of the book, Excuses Don't Count; Results Rule, Live Life with No Regrets, and is a co-author in the Roadmap to Success book along with Stephen Covey and Ken Blanchard. Jokingly nicknamed, "The Accountability Pit-Bull", Anne has firmly established her position as the country's foremost expert on Accountability. Even the most motivated business professionals need guidance to achieve their highest potential. Begin getting results today on how to work less, make more money, and have a more balanced life with the powerful 30-day Goal Achievement self-study program. Go to http://www.AccountabilityCoach.com. Review and utilize the success-oriented resources and tools and take advantage of 3 great gifts by going to http://www.accountabilitycoach.com/landing/ so you can stay focused and productive so you can achieve your goals and be even more successful - personally and professionally. Click here to visit Anne's website 3 Tips for Building a Team that Builds Success 4 Steps to Increase The Power of Your Focus The Positive Impact of Strategic Thinking and Planning on Your Success Use Your Motivation To Your Advantage 4 Reasons Women Entrepreneurs Thrive |
Related Forum Posts
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
When Living the Dream isn't enough!
10 Steps to a Great Support Team
Selling with Humor (and a Sorry Butt)
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.



