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Speaking to Grow Your Business: Why You Need to Conquer the Fear

Speaking to Grow Your Business: Why You Need to Conquer the Fear

When I do workshops on marketing ... and mention that speaking is one of the most effective strategies for building a list of contacts who can't wait to buy from them, most people in the audience look at me with that "no way in hell am I gonna do that" look.

What is it about speaking that makes it such a powerful marketing tool?   Listed below are 3 benefits of public speaking.

Benefit #1:  You build your leads list quickly.  People get an experience of YOU.  They get to feel your essence...who you really are.  Now you've got their trust.  When building your list of prospects (the MOST important part of creating your business!) people typically move through four stages:  from suspect (they don't know you and think you just want to take advantage of them) to prospect (they say yes to a free offer you've made and are interested in learning more about you) to client (they've spent money with you...even one dollar!) to raving fan (they buy just about everything you offer AND tell others that they must get to know you too).

When you get out and speak to a group you will want to collect their email addresses and postal addresses. Offer to give them your free ezine or a special tip sheet or a cd of an interview you've done, in exchange for their email address.  My experience is that 95% -100% of folks will do this...after hearing you speak, they want to get more from you.  You've created a relationship and these folks aren't suspects...they are already prospects...or if they purchased one of your information products...they are clients...and many will already be raving fans!

Benefit #2:  Sales in the "back of the room" I don't know about you, but I always love browsing the information products (books, workbooks, cds, home study courses) that are provided at seminars.  I always buy at least one thing (usually more) because I am interested in the topic the speaker is talking about and am hungry for more information.

A speaker is truly performing a disservice to her audience if she doesn't give them more of what they want.  AND, you can make a boatload of money selling these information products!  You spend time to create them once...and then continue to make money with them for years to come. 

Benefit #3:  You are Living Your Life Purpose and Serving Others.  You have good information to share (yes you really do!) and it would be a shame not to share that information with others.   When you speak on a topic you are passionate about, you can literally change lives.  One piece of information can encourage someone to take a baby step that leads to another and another...resulting in a positive life change.





Speaking to Grow Your Business Why You Need to Conquer the Fear - To learn more about this author, visit Ann Ronan's Website.

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Kim Castle
With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website

David Barr
David Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website

Anne Barr
Anne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website

Casey Gollan
Casey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website

Jeff Foster
WebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas.  We specialize in internet consulting & internet marketing
- Visit Jeff Foster's Website

David Acheson
David Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns.  David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website

Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

Cheryl Matthynssens

Cheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur.  Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well.  A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles.  She opened up a small affiliate site - The Balance Guide-  to help others find resources for mental and emotional well being.  Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com

- Visit Cheryl Matthynssens's Website


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Ann Ronan
(Visit Ann's Website) Ann Ronan, Ph.D., founder of Authentic Life Institute is an author, speaker, and self employment expert. Ann delivers smart, simple ways for people to start businesses based on their passions and to create marketing systems that work. Her articles, products, and books have motivated and inspired readers in numerous print and online publications. She regularly leads coaching programs, teleseminars and live workshops, bringing the message to audiences internationally that living a purpose-based life will bring prosperity and success.

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