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Speaking to Grow Your Business: Why You Need to Conquer the Fear

Written by: Ann Ronan

Article Overview: When I do workshops on marketing ...and mention that speaking is one of the most effective strategies for building a list of contacts who can’t wait to buy from them, most people in the audience look at me with that “no way in hell am I gonna do that” look. What is it about speaking that makes it such a powerful marketing tool? Listed below are 3 benefits of public speaking.

Speaking to Grow Your Business: Why You Need to Conquer the Fear

When I do workshops on marketing ... and mention that speaking is one of the most effective strategies for building a list of contacts who can't wait to buy from them, most people in the audience look at me with that "no way in hell am I gonna do that" look. What is it about speaking that makes it such a powerful marketing tool? Listed below are 3 benefits of public speaking.

Benefit #1: You build your leads list quickly. People get an experience of YOU. They get to feel your essence...who you really are. Now you've got their trust. When building your list of prospects (the MOST important part of creating your business!) people typically move through four stages: from suspect (they don't know you and think you just want to take advantage of them) to prospect (they say yes to a free offer you've made and are interested in learning more about you) to client (they've spent money with you...even one dollar!) to raving fan (they buy just about everything you offer AND tell others that they must get to know you too).

When you get out and speak to a group you will want to collect their email addresses and postal addresses. Offer to give them your free ezine or a special tip sheet or a cd of an interview you've done, in exchange for their email address. My experience is that 95% -100% of folks will do this...after hearing you speak, they want to get more from you. You've created a relationship and these folks aren't suspects...they are already prospects...or if they purchased one of your information products...they are clients...and many will already be raving fans!

Benefit #2: Sales in the "back of the room" I don't know about you, but I always love browsing the information products (books, workbooks, cds, home study courses) that are provided at seminars. I always buy at least one thing (usually more) because I am interested in the topic the speaker is talking about and am hungry for more information.

A speaker is truly performing a disservice to her audience if she doesn't give them more of what they want. AND, you can make a boatload of money selling these information products! You spend time to create them once...and then continue to make money with them for years to come.

Benefit #3: You are Living Your Life Purpose and Serving Others. You have good information to share (yes you really do!) and it would be a shame not to share that information with others. When you speak on a topic you are passionate about, you can literally change lives. One piece of information can encourage someone to take a baby step that leads to another and another...resulting in a positive life change.

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  The Flavors of Fear and How to Choose the One That’s Yours
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  Fear, Courage and Success
  Seven Steps to Eradicate An Entrepreneur's Fear of the Unknown

Article Tags: audience, benefits of public speaking, fear, marketing tool



Related Forum Posts
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: My 3 best business books - 1. Think and Grow Rich - Napoleon Hill 2. The 7 Habits of Highly Effective People - Stephen R. Covey 3. Permission Marketing - Seth Godin Think and Grow Rich seems more powerful each time I read it or dip into it. The 7 Habits not only offers some very effective ways to organize your life (which I have yet to master!), but also some great quotations and thought provoking statements including this by Nazi concentration camp survivor, Viktor Frankl: [i:2naxzsom]Between stimulus and response, man has the freedom to choose.[/i:2naxzsom] Seth Godin's Permission Marketing is a good read for anybody seeking to understand how to approach doing business on the Internet in the right way with regard to winning people's trust.
Re: My 3 best business books - It seems that Napoleon Hill works help a lot of business men. He had done a really good job. I bought Think and Grow Rich many times.
Re: Fear of Success - You don't need to fear success. We should embrace it. Fear is define by a man of God as False Evidence Appearing Real. the meaning is what we fear most does'nt come to pass
Other Great Books... - Feel The Fear And Do It AnyWay - Susan Jeffers How To Stop Worrying And Do It Anyway - Dale Carnegie ('What's the worst that could happen - the worst?' Then prepare yourself for that and reality is such a relief!).


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