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Blueprint for Building a Business On Purpose

Written by: Brad Swift

Article Overview: Have you ever seen a skyscraper being built? If so, you know that for the first several weeks or months, very little appears to be happening, at least above ground. That's because the initial work is focused on building a solid foundation. The higher the skyscraper is designed to be, the more solid the foundation needs to be to support all those stories. The foundation of a Business On Purpose is what I refer to as "Clarity of Purpose...

Blueprint for Building a Business On Purpose

Have you ever seen a skyscraper being built? If so, you know that for the first several weeks or months, very little appears to be happening, at least above ground. That's because the initial work is focused on building a solid foundation.   The higher the skyscraper is designed to be, the more solid the foundation needs to be to support all those stories.

 

The foundation of a Business On Purpose is what I refer to as "Clarity of Purpose," which includes all the components under the ==== line in the diagram below:

 

    A BUSINESS ON PURPOSE

Balance Your Life & Business On Purpose

Design Your Business as a Vision Directed, Financially Responsible Enterprise

Identify Your Perfect Clients & Develop an Attraction Marketing System

Forge a Business On Purpose Operating System

Develop a Championship Team  by Creating a Coaching Climate

Identify & Move Beyond the Fear-based Culture of Business

Create a Business On Purpose Vision Aligned with Your Life Purpose

===========

Gain Crystal Clarity in Your Own Life Purpose

Life On Purpose Perspective

I. D. the I. P.

Clarify Your True Life Purpose

Learn & Use the Tools for Living on Purpose

Manage Energy not Time

    A LIFE ON PURPOSE

 

In other words, if you want to build a solid business -- a business that will be a reflection of your core values, your vision for what's possible, and the essence of who you are -- you need to start by clarifying your life purpose, which includes rethinking the very definition of what a life purpose even is.  That's why this part of the building process starts with the Life On Purpose Perspective – shifting from a view that a life purpose is all about what you’re here to “do” to realizing that a more holistic perspective is that your life purpose is the context, vessel or container into which you pour your life which then has the power to shape all of your life.

 

Why is this foundation building process of clarifying your life purpose so important to building a business on purpose?  Because clarity of purpose -- knowing beyond a shadow of a doubt what your true life purpose is, is the doorway to tapping into your passion, and passion is the fuel that propels your forward, that keeps you in the game even when it's not going in your favor.  It's what allows you to tap into the all important 'purposeful patience and persistence,' so vital to building anything of real worth.

 

So if you been thinking your life purpose is your work, I invite you to think again, because a life purpose is something that encompasses ALL of your life, not just a part of it, no matter how important that part is.  And your life purpose isn't what you DO.  It's more about who you are, what you value most in life, and what you see possible for the world.  So, what is your answer to these questions:

 

Do you know with crystal clarity your true purpose?

 

What do you say your life purpose is?

 

Being able to answer this last one with crystal clarity is key to building a business on purpose.

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Article Tags: business building, business on purpose, enterpreneurship, skyscraper, solid foundation



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