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Copy Writing Tips For Beginners
Written by: David SinghiserArticle Overview: The top producers in Internet marketing insist on the importance in learning copy writing. It is another skill that can be learned and developed through practice just as the other skills Internet marketers must learn. The reward, however, can be great, leading to greater profits by increasing conversion rates and attracting more qualified customers.
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Copy Writing Tips For Beginners
The top producers in Internet marketing insist on the importance in learning copy writing and then point out the lack of interest in others in learning more about it. Copy writing is another skill that can be learned and developed through practice just as the other skills Internet marketers must learn. The reward, however, can be great, leading to greater profits by increasing conversion rates and attracting more qualified customers.
First they must know how to be found, so they "hang out where their customers are" as David Schwind explains. Copy writers make it easy for people looking for their product to find them. A copy writer needs to know who their costumers are, what they are looking for, and how their customers are searching for answers to their questions. This will help them know the right vocabulary to use to entice their costumers to take the next step.
Good Copy writers go beyond creating interest. They entice readers to take action by "artfully attracting readers by arousing hope or desire" instead of using mere curiosity. Why is this important? People don't care about what the the marketer cares about, so marketers must remember to focus on what their subjects need or want. Their readers have three important questions when they arrive on a web site, landing page, blog, or ad: 1) What are you offering?; 2) What can it do for me?; and 3) How do I get it?.
The copy writer therefore reverses the thought process by answer these questions: 1) Here's what I have; 2) Here's what it can do for you; and 3) Here's what to do next. Don't waste their time by welcoming them to your site or introducing yourself. Get straight to the point: Here's what you're looking for; Here's some information to help you; Here's how to get more information. That's all the copy writer needs and all the reader wants.
Beginning marketers should target people similar to who they were when they first got into marketing. They know or share the same thoughts and feeling as their readers. They understand the questions, needs and possible objections of their readers, and because of this, will have greater credibility.
To learn more about copy writing, I suggest these foundational books to start off with: The Copy Writers Handbook 3rd Ed. by Robert W. Bly, Hypnotic Writing by Joe Vitale, The Adweek Copywriting Handbook by Joe Sugarman, and finally The Robert Collier Letter Book by Robert Collier. Read these books in this order. Bly's book is the most basic and Collier's book the most advanced.
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Article Tags: Beginning, Copy Writing, Internet Marketers, Tips
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Top 19 Copywriting books
- 1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall.
8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall.
10. Romancing the Brand. David Martin. American Management Association.
11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.
12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books.
13. My Life in Advertising. Claude Hopkins. NTC Business Books.
14. Scientific Advertising. Claude Hopkins. NTC Business Books.
15. How to Become an Advertising Man. James Webb Young. NTC Business Books.
16. The Lasker Story as He Told It. NTC Business Books.
17. Advertising Concept and Copy. George Felton. Prentice Hall.
18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop.
19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley.
This should keep you busy for at least a year.
Enjoy!
Business Tips
- How about:
Tips for managers to handle employees more effectively?
Tips on how to deal with difficult customers?
Tips on how to deal more effectively with suppliers?
The only three I have in mind right now, but will try to come up with something else.
Chris
Need a book recommendation for writing better
- I'm always looking for ways to improve my writing skills, so I was just wondering if anyone could recommend a good copywriting or copyediting book?
I was actually thinking of reading "The Copywriter's Handbook : A Step-by-Step Guide to Writing Copy That Sells" by Robert W Bly [u:w3cg00nn]OR[/u:w3cg00nn] "The Copyeditor's Handbook: A Guide for Book Publishing and Corporate Communications" by Amy Einsohn. Would anyone know if these books are any good?
Thanks
Re: What Do You Outsource Mostly?
- Writing, Article Spinning, Backlinking.
Re: Will 2009 be the year you write your book?
- Writing a book takes time but its sure rewarding! Thanks for the info.
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