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How To Get Clear On Who Your Ideal Clients Are

Guest post by: Jackie Mckay

Article Overview: You have a choice about the people you work with and you don’t have to take everyone who comes through your door. As loving therapists, we have all been taught to build our businesses the wrong way. We started our businesses because we love to help people and told ourselves it didn’t matter how much money we would make. Money is for other people. Healers aren’t meant to be wealthy.

How To Get Clear On Who Your Ideal Clients Are

You have a choice about the people you work with and you don’t have to take everyone who comes through your door. As loving therapists, we have all been taught to build our businesses the wrong way. We started our businesses because we love to help people and told ourselves it didn’t matter how much money we would make. Money is for other people. Healers aren’t meant to be wealthy. And, we needed to bring in the cash, so we worked with everyone we could. And, we worked for free sometimes and did lots of trades. You don’t have to do that anymore. Build your business from the inside out, and get clear on your big why and who you serve best. Then, you can choose your clients. When you do, you’ll be shocked at how quickly you attract clients and the quality of those clients. You’ll make more money and have more referrals because the inside-out business model feeds on itself. Once you know who your ideal client is, the rest is easy peasy.

1 – Start with your big why – your higher purpose as a healer.

All holistic businesses function on three levels: what they do, how they do it, and why they do it. Most businesses can easily explain what they do and how they do it, but very few have taken the time to get clear on their big why. By the way, if you said because I love to help people – that isn’t quite deep enough.

To formulate your why, look at what you’re naturally good at, your successes, and your struggles that you have overcome. Then think of what you would do if you had a billion dollars but still had to work every day. When you think of what you would do, keep asking yourself why until you hit a reason that stops you in your tracks and makes you feel like you want to cry. That’s your big why.

The why of Healers Who Prosper is to help my coaching clients’ live soul-inspired lives through expressing their unmistakable healing abilities so that they can heal as many people as possible, make the world a better place and have a healthy relationship with money. I know firsthand how magical it is to be doing “divine work” and to be making great money at it. This is my big why.

When I was doing manual therapy my big why was because I knew there were alternatives to our current medical paradigm and I wanted to help heal people through innate, natural modalities as much as possible, so that people don’t have to rely on pharmaceutical drugs as the only option.

2 – Identify your ideal clients.

Now that you know your big why, you need to know whom you want to work with. Ideal clients are easily identified, happily pay what you are worth without complaining, get great results from working with you, will tell others about you, and are those with whom you enjoy working. They fill you with energy and excitement rather than drain you.

To help you identify your ideal clients, go through your client folders and lay them out on the floor of your office. Grade them “A” though “F.” Now look at the “F” clients and write “I never want to work with clients again who ____,” and list all the things you don’t want in your clients. For example, you might say, “I never want to work with clients again who book in for one treatment only and who wait until the last minute.”

Now turn every statement back into a positive and say, “I want to work with clients who ____.” Using the example above, you might say, “I want to work with clients who honour their health and make it a priority.” Make your list of positives, and gather the “A” and “B” clients. Do those clients match your list? Identify other common denominators among your “A” and “B” clients, and you’ll have a good idea of who your ideal client is.

To get to know them even better, learn about them on a deeper level. What struggles do they have in common? What do they want in a therapist exactly? Where do these types of clients hang out? What do they read, where do they network, and whom do they do business with on a regular basis? What clubs do they belong to? Finally, find out who has a list of these people. If you don’t know, ask your “A” and “B” clients.

The more intimately you can know your ideal clients and what they want, the more successful you’ll be, and the more money you’ll make. Never be afraid to ask your ideal clients what more you can do for them and how you can do it. They’ll be happy to tell you, and you’ll be light-years ahead in achieving the prosperity you deserve.

Are you working with your ideal clients? Are you still wondering who your ideal client is? I’d love to hear from you – drop me a post and let me know your thoughts.

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Article Tags: book, coaching, great money, healer, ideal client



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