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How to Write an Effective Business Plan That Can Help You Raise Capital, Attract Business Partners, and Build a Highly Successful Company

Lessons in Business Plan Writing from Walt Disney, Warren Buffett,
Donald Trump, and 28 more of Today's Most Famous Entrepreneurs

"The best business planning overview that I have ever seen..."

"Love it!! Very insightful, immediately actionable and entertaining all at once..."

"A solid template based on proven success..."

Dear success-minded entrepreneur,

Have you ever had a great idea for a business that you thought would make a lot of money but you just couldn't turn it into a success?

Welcome to the wonderful world of entrepreneurship!

There's a reason why over 80% of businesses struggle to make money and fail. It's not because you don't have enough money, time, energy, or ideas – it's because most entrepreneurs fail to plan for success.

I can't tell you how many people have come to me with ideas for their businesses full of excitement, passion, and confidence… and then when you touch base with them 3 months later they've quit the business and are discouraged, in debt, and depressed.

Don't be that entrepreneur!

What if there was a way to turn your ideas into a solid business that can pay off your debts and provide financial freedom for you and your family?

It's possible and here's the secret: Write an effective business plan.

I'm not talking about a free business plan that you can download from the Internet (more on that later). If over 80% of businesses fail, why would you want to copy someone else's failed business plan?

So how can you be a part of the on cloud nine minority who succeeds?

The answer is simple: Model the strategies of entrepreneurs who have accomplished remarkable success.

If you want to learn how to do something and not waste hours / weeks / years going in the wrong direction, all you have to do is find someone who has accomplished what you want to do and model their success.

You can learn from their years of mistakes, struggles, embarrassments, and failures… and quickly apply it to your business to achieve rapid success.


How I Built My Business from Scratch

In my first business I was 19 years old and partnered up with two friends to create a biotechnology software company.

What did I know about biotechnology or software? Nothing.

After the excitement wore off and the fear set in that I had to actually go out and sell what we made, my breakthrough moment came when I realized that I wasn't the first guy to try to sell software before.

I poured into researching some of the most successful software companies in the world like Microsoft, Intuit, and MacAfee to learn how they got started. We copied their strategies and applied them to our business.

The result? Our company exploded to having customers in over 30 countries including NASA and Johnson & Johnson and our business was acquired shortly thereafter.

This is the power of modeling success.

We were one of hundreds of companies all competing for the same customer but we triumphed because we had the powerful strategies of Microsoft, Intuit, and MacAfee behind us.

After selling my business I joined a venture capital firm and we helped raise between $500,000 and $15 million for entrepreneurs.

We rejected 99% of the business plans we saw and it was shocking to see how many entrepreneurs came through our doors with poorly written plans that would not stand a chance of getting funding.

I started EvanCarmichael.com to help entrepreneurs make fewer mistakes and improve their chances of success.

We've researched hundreds of famous entrepreneurs through history – from Benjamin Franklin to Donald Trump, from Walt Disney to Bill Gates, from Henry Ford to Richard Branson – and we pulled together what they did to become successful and how you can follow in their footsteps.

Tangent: Can you guess how I built up EvanCarmichael.com to become one of the most popular websites for entrepreneurs in the world?... You got it! By modeling other successful websites and implementing their strategies to help me grow quickly!


Is It Your Time To Shine?

I get a huge kick out of seeing entrepreneurs succeed and I want you to give yourself the best chance of success possible.

After years of encouragement from my readers I've combined everything that I've learned from modeling successful entrepreneurs and created a workbook to help guide you through the process of planning your business.

Modeling the Masters Workbook: How to Write a Business Plan is an in depth, 57 page workbook to help you overcome uncertainty and create a business plan that works.

In it, you'll learn from 31 of the world's most famous entrepreneurs as they take you through the process, step-by-step of how to create a winning business plan. You'll see how they built their businesses and learn how to model their success.

Here's what you'll learn:

Chapter 1: Introduction

  • How to develop a business idea like Walt Disney
  • Inspired by his young daughters, Walt Disney sketched out an idea to turn a plot of orange groves and walnut trees in Anaheim into an amusement park and make it the “happiest place on Earth.” He spent the next five years developing the concept, construction began on July 18, 1954 and Disneyland was opened exactly one year later. It was an instant success and over 1 million people visited Disneyland in the next six months.

Chapter 2: Executive Summary

  • How to reduce the risk of failure like Warren Buffett (world's most successful investor)
  • Warren Buffett is one of the most successful investors in history and was ranked as the richest man alive until he pledged nearly $40 billion of his fortune to charity. His personal startup money for his business was $100 in 1956 and today, his company has grown to have assets worth hundreds of billions of dollars.

Chapter 3: Company Overview

  • How to raise startup venture capital like Jerry Yang and David Filo (Yahoo!)
  • Jerry Yang and David Filo started Yahoo! in 1994 as a way to keep track of their favorite websites. Originally called “Jerry's Guide to the World Wide Web,” the pair worked with a friend of theirs to create a business plan as part of a university assignment. They incorporated their business on March 1, 1995 and used the plan with some modifications to seek out venture capital financing. One month later they closed a $3 million deal with Sequoia Capital.
  • How to create a winning mission statement like Howard Schultz (Starbucks)
  • How to stay focused like Mary Kay Ash (Mary Kay Cosmetics)
  • How to identify your company values like Tony Hsieh (Zappos.com)
  • How to target your market like Dana White (UFC)
  • How to take advantage of industry trends like Li Ka Shing ( Asia 's richest man)
  • How to build a team and company structure like Bill Gates (Microsoft)

Chapter 4: Products & Services

  • How to ensure a quality product is produced like Milton Hershey (Hershey's)
  • Throughout his career, Milton Hershey remained dedicated to providing the best possible product and value for his customers. With a reputation for being a hands-on perfectionist, Hershey made it his mission to ensure that every single chocolate that went out with his name on it was up to his standards of approval. It was his quest for quality that differentiated Hershey's chocolates from his competitors and helped Hershey's become the largest chocolate manufacturer in North America.
  • How to make your product the star of the show like Ron Popeil (Ronco)
  • How to identify your competitive advantage like Debbie Fields (Mrs. Fields Cookies)
  • How to set your pricing and business model like King Gilette (Gilette)

Chapter 5: Sales & Marketing

  • How to generate sales like Philip Knight (Nike)
  • Nike was started when a 26 year old Philip Knight and his good friend and former track coach from the University of Oregon, Bill Bowerman, invested $500 each into the company. Knight was an accountant by day and sold shoes from the back of his car at track and field meets across the Pacific Northwest . A firm believer in guerrilla marketing, when he set out to brand his company Knight paid only $35 to have his now famous “swoosh” logo designed. When Knight resigned as Nike's CEO in 2004 he was worth close to $10 billion and was among America 's 30 wealthiest people.
  • How to do market research like Donald Trump
  • How to market to your niche like Richard Branson (Virgin)
  • How to research your competition like Lillian Vernon
  • How to ramp up your sales like Julie Aigner-Clark (Baby Einstein)
  • How to promote your business like P.T. Barnum (Barnum and Bailey Circus)
  • How to select your distribution channels like Ty Warner (Beanie Babies)

Chapter 6: Operations

  • How to operate a business like Andrew Carnegie (Carnegie Steel)
  • Falling on hard times in Scotland, Andrew Carnegie's family moved to America when he was 13 years old to search for a better life. His first job in 1848 was as a bobbin boy, changing spools of thread in a cotton mill twelve hours a day, six days a week earning only $1.20 per week. Carnegie would go on to build the first billion dollar company and become the second richest man in American history, behind only John D. Rockefeller. It is estimated that the Carnegie's fortune would be worth up to $300 billion in today's dollars.
  • How to run production like Henry Ford (Ford Motor Company)
  • How to choose a location like Fred DeLuca (Subway Sandwiches)
  • How to staff your company like Martha Stewart
  • How to negotiate with suppliers like Elon Musk (PayPal, SpaceX)
  • How to overcome legal regulations like Fred Smith (FedEx)

Chapter 7: Management

  • How to surround yourself with winners like Thomas Watson (IBM)
  • Thomas Watson developed IBM's renowned management style and corporate culture, and turned the company into one of the most effective selling organizations yet seen. Watson might have been at the top of the corporate ladder, but he knew that if it weren't for those under him, that ladder would easily crumble. A leading self-made industrialist, he was one of the richest men of his time and was called the world's greatest salesman when he died in 1956.
  • How to build a management team like Akio Morita (Sony)
  • How to build a board of advisors like Robert Johnson (B.E.T.)

Chapter 8: Financial Plan

  • How to turn $4,000 of borrowed money into $1.5 billion like Terry Matthews (Mitel)
  • Terry Matthews is a serial high tech entrepreneur, and Wales ' first billionaire. Matthews has founded over 100 companies in the United Kingdom and Canada in the high tech communications field. His most notable successes so far have been with Mitel which he sold to British Telecom, and Newbridge Networks which was acquired for $7 billion dollars by Alcatel. Matthews is also the founder of Celtic House Venture Partners, an early stage technology venture capital firm.

Chapter 9: Appendices

  • How to be fully prepared like Earvin "Magic" Johnson (Johnson Development)
  • Magic Johnson is one of the world's most successful athletes turned entrepreneurs. He runs Magic Johnson Enterprises, whose subsidiaries include a promotional company, a nationwide chain of movie theatres, and a movie studio. He is also the only person to own a Starbucks franchise after forming a partnership with Starbucks CEO Howard Schultz. From a humble upbringing characterized by a strong work ethic, to a career distinguished by big deals and even larger profits, Johnson has defied his critics to create a multi-million dollar business empire.

Creating a finely tuned business plan based on proven advice that works will help separate you from your competition and give you the best possible chance to achieve your goals.

"Immediately useful to entrepreneurs"

“I read the book last night – love it!! Very insightful, immediately actionable and entertaining all at once. Many books take examples of strategies and principles that have helped successful entrepreneurs, investors and businessmen and do not necessarily turn them into actionable advice.

Modeling the Masters – How to Build a Business Plan goes one step further and builds a bridge between these high level principles and concrete, actionable, well-organized tips that are immediately useful to entrepreneurs.”

– Renaud Laplanche, founder of Lending Club and founder of an enterprise software company that was acquired by Oracle in June 2005.


Show Me The Bonuses!

You'll also get a boat load of free bonuses that are not available with any other business planning package. These helped me build my business and I want to let you in on the secrets:

Bonus #1: A 29-page preliminary business plan from Apple Computers in the early 1980's as they were planning the launch of the Macintosh

Bonus #2: 5 Sample business plans that are bank approved and ready to get financing if you're looking for money from the bank

Bonus #3: 7 of the winning business plans from a competition that is considered to be the "Super Bowl of World Business Plan Competition" according to Business Week

Bonus #4: The original business plan of the "New Yorker" magazine

Bonus #5: The original business plan of a company that was sold to Yahoo! after 3 years in operation for almost $50 million

Bonus #6: The original letter Hugh Hefner wrote to newsstand vendors to promote his new Playboy magazine

Bonus #7: The original letter Michael J. Cullen (the founder of the modern supermarket) wrote to the President of Kroger (a chain of grocery stores) explaining his idea for a supermarket

Bonus #8: Thomas Edison's original letter to J. Wood Wright (an angel investor) asking for funding for a new project


How Much Does It Cost?

How do you put a price on this kind of information? What would you pay for one hour of time with just one of these entrepreneurs?

Modeling the Masters Workbook: How to Write a Business Plan is now on sale for only $97 – and if you don't think you're getting at least 10 times that value back , at least $970 in value from the workbook and bonuses then I will gladly refund you your money back.

For less than the cost of one hour with a below average accountant or business lawyer you can have the recipe for entrepreneurial success in your hands.

Instant Download!

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But I Can Get A Business Plan Template for Free!

Yes, you can… and there is a reason why over 80% of businesses fail. You don't want to model yourself after plans that don't work!

All you have to do is a search in Google and you'll find millions of results for Free Business Plan (http://www.google.com/search?hl=en&q=free+business+plan+template)

You can go the free route and spend days going through the various templates , trying to not to get overly frustrated as you figure out which ones look to be the best.

You can then spend weeks painstakingly writing the business plan only to find out that after months of hard work trying to build a business, you're still at square one (or worse, further in debt).

Spending $97 today will help you cut through the clutter, leverage a template that works, and you'll get the advice from successful entrepreneurs to guide you along the way.

I hate feeling like I'm being “sold” on something that I hope I'm not giving off that impression. But what I hate even more is when I see entrepreneurs put their hopes, dreams, and savings into a new business only to see everything crumble because they didn't follow the right advice from the beginning.

Spending $97 today will save you thousands upon thousands of dollars in the future.

You can also go through the thousands of articles that we've researched and written on famous entrepreneurs from EvanCarmichael.com and pull nuggets of wisdom from them absolutely free.

It will take countless hours to go through them all and you'll still need a business plan template but you can piece this together on your own if you absolutely have to.

One of the lessons I've learned from the most successful entrepreneurs is: don't waste time. There are never enough hours in a day for an entrepreneur and if your time is worth more than pennies per hour then it's worth investing in a solid business plan guide.

"$97 For What???"

“I just bought Evan's new Workbook. I'm from the old school I like to TOUCH my books and the things I read. Evans' Workbook "How to Write a Business Plan" is $97.

My first thought was $97 ??? For What???

A book you can't touch and i even have to spend more money and more time printing it if i wanted to hold it in my hands.

Then reality hit me . . .

Last year I paid my accountant a deposit ...A DEPOSIT . . . of $2500 to help my team put together a business plan for the Banks and Factors.

We owed more money after because our thoughts were not on paper and we had to meet and think continuously. The hours add up.

I just started to read Evan's Workbook. What I can tell you now, is that it is a very reasonable price, actually a cheap price, for two reasons

1 - Evan Carmichael and the people he has access to and who he has learned from. His advice is from experience and "hands on" knowledge. You cannot put a price on what Evan has to offer.

2 - This will encourage you to think and get your thoughts straight. He lays out the process and advice in a very easy to follow structure.

You can't fail with this kind of support. I have over 30 years of experience building large apparel manufacturing companies. I know. I've been there and done that.

Buy the Workbook . . Use it . . .

– Barry Sarner, founder of Change By The People and Change is Good ®

Instant Download!

Add to Cart


Another Option: Please Go To My Competitor

Why would I want to send you to my competitor? Because I want to see you succeed even if you don't buy my product and I don't want you to go with free templates that don't work .

Bplans.com (http://www.Bplans.com) offer what I would consider to be the best competitive alternative to Modeling the Masters Workbook: How to Write a Business Plan.

They have a Standard Edition which is $99.95 but has limited features. The full version Premier Edition is $199.95.

Their strength is that you can get a business plan directly targeted towards your niche. If you want to start a nail salon they can give you a sample plan for it.

They don't offer the advice from famous entrepreneurs and they don't have hundreds of dollars in free bonuses attached to their plans but if you don't like my workbook, please consider theirs.

I don't make any money if you choose to buy their product but I want to see you reach your goals and hope that you will consider either mine or theirs instead of going down the free path… it's true what they say: You get what you pay for (another lesson I've learned from modeling successful entrepreneurs).

Instant Download!

Add to Cart

Starting a business is one of the most exciting things you can do with your life and there's nothing more satisfying than seeing it succeed.

Good luck on your journey and enjoy the ride!

PS. Remember: If you don't feel that the Modeling the Masters Workbook: How to Write a Business Plan and the bonuses are worth at least 10 times what you paid for it, at least $970 then I will gladly refund you your money within 56 days of your purchase.

PPS. As soon as you purchase the Modeling the Masters Workbook: How to Write a Business Plan, get started right away on the material. Don't put it off until tomorrow - even if it's 2 A.M. I want you to take the first step to creating your successful business plan right now - you might hate me tonight but you'll thank me in spades when you're finished!

Instant Download!

Add to Cart


 

 


Praise for "Modeling the Masters Workbook: How to Write a Business Plan"
 

"Modeling the Masters Workbook: How to Write a Business Plan is the one of the best business plan guides I have seen yet. With it's easy to follow format and with 31 of the greatest entrepreneurial minds of the last century guiding you through each step of the process, how could you possibly go wrong!  It's a "must" buy." - Jim Williams

Jim WilliamsJim Williams  is the founder of American Business Development and has been helping small business enterprises with their business credit and corporate structuring needs for close to 40 years.

 

"Your publication is the best business planning overview that I have ever seen and will surely encourage readers to understand the importance of each section of a Business Plan." - Chris Amos

Having built up his own farming business, which was sold in 1984, Chris Amos joined a Venture Capital company as a Deal Maker. Since 1987 he has been advising clients about Business Finance and linking this with Managment Consultancy.

 

"I read the book last night – love it!! Very insightful, immediately actionable and entertaining all at once." - Renaud Laplanche

Renaud LaplancheRenaud Laplanche is the Founder & CEO of Lending Club, an online financial community that brings together creditworthy borrowers and savvy investors so that both can benefit financially.

 

"Modeling the Masters Workbook: How to Write a Business Plan is an inspiring take on how to approach what can sometimes feel like an onerous process for the new business start up." - Karri Flatla

Karri Flatla is the founder of SNAP Web Marketing, a provider of web copywriting and content solutions that will attract, engage, and “close” prospects.

 

"I just started to read Evan's Workbook. What I can tell you now, is that it is a very reasonable price, actually a cheap price, for two reasons:

1 - Evan Carmichael and the people he has access to and who he has learned from. His advice is from experience and "hands on" knowledge. You cannot put a price on what Evan has to offer.

2 - This will encourage you to think and get your thoughts straight. He lays out the process and advice in a very easy to follow structure.

You can't fail with this kind of support. I have over 30 years of experience building large apparel manufacturing companies. I know. I've been there and done that.

Buy the Workbook . . Use it . . ." - Barry Sarner

Barry Sarner is the founder of founder of Change By The People and Change is Good ®.

 

"In our experience many business owners and financial managers underestimate the need for a solid business plan for financing, marketing, or management purposes. 'Modeling the Masters Workbook: How to Write a Business Plan' is an excellent workbook and guide to assist the business owner with a solid template based on the proven success of many well known business leaders." - Stan Prokop

Stan ProkopStan Prokop is the founder of 7 Park Avenue Financial. The firm specializes in business financing for companies in the areas of working capital, asset based lending, tax credit financing, equipment financing, and banking.

 

"This workbook is a must for anybody considering starting a business. The format is professional and the lessons from over 30 famous entrepreneurs are invaluable…an excellent resource tool." - Marvin Garellek

Marvin GarellekMarvin Garellek is President & CEO of Internet Capital Bulletin Board Inc., the developer of Plan A Business PlanWorks award winning business plan software.

 

"Having obtained over $250,000,000 for my clients in the last five years, I am well aware of the importance of a proper business plan. I believe what Evan is doing with his latest project is of extreme value to an astute business owner. Not only to attract capital, but as a guide to insure continued success as they go forward." - Darrell Hornbacher

Darrell Hornbacher, a serial entrepreneur, has owned a dozen different businesses in his career. He now teaches small biz owners on the nuances of credit and how to infuse capital into their companies. He is the president of Midas Financial.

 

"Having read hundreds of business plans, Modeling the Masters Workbook: How to Write a Business Plan is clear, concise and informative. Gets right to the point, sticks to the heart of the issue and backs it up with real world examples from amazing people who have been there, done that and succeeded in the process.

Most business plan programs and templates try to cover everything under the sun making them overstuffed and mediocre. Modeling the Masters sticks to the core issues that need to be addressed in all business plans; focusing on what is relevant in today's business world. Plus, it does so in a way that should easily inspire any potential entrepreneur.

Lastly, this workbook demonstrates, vicariously through the masters, that these techniques not only work but how each topic provided the necessary foundation for some of the most successful businesses on the planet.

Easy to read and understand just like your business plan should be! " - Joseph Lizio

Joseph Lizio is the founder of Business Money Today, an online business portal providing information and resources for business owners seeking capital to start, run or grow their businesses.

 

"Hi Evan, I enjoyed looking over your material. The business plans are well laid out and I can tell a lot of research and thought have gone into the plans. Most plans miss the SWOT analysis and I noticed this was covered as well. Nice job." - Joseph Ferriolo

Joseph Ferriolo has been in the financing industry for 15+ years. As the founder of WiseMan Finance, Joseph helps secure financial backing for small business owners in as little as 10 days.

 

"Carmichael has managed to write a workbook that gets entrepreneurs to focus on a critical question: If some of the most famous entrepreneurs of our time have business plans, do you have a written plan for your company? This is essential reading for entrepreneurs on writing a business plan that’s instructive yet inspiring and well researched. After you read it, you will be well on your way to writing a successful business plan." - Marco Carbajo

Marco Carbajo is the author of “Eight Steps to Ultimate Credit for Small Business” and founder of The Business Credit Insiders Circle, an online membership program providing small business owners a complete business credit building system including vendor credit lines, cash credit sources, banking contacts, tools and resources.

 

"While there are many sites that office Business Plan templates and examples, I haven't found any with the plans that uses the quality examples yours provides." - Carl Moore

Carl Moore is the founder of CFO Capital Partners, a group of seasoned business professionals that have come together to offer a variety of services suited to fit the needs of those seeking Corporate Capital.

 

"I am convinced that any established or aspiring entrepreneur will profit from this material, whether they intend to write a business plan with a view to obtain financing, to get started with their own business, to expand their existing operations or simply to find inspiration during the early start-up stage. "

- Emanuel Kaiser, Toronto, Canada

 

 

"The thing that I found really fun is that we started re-evaluating our company based on the information in your workbook. You've given a down-to-earth explanation on writing a business plan that I think is generally lacking. For most people, the information that they find about business plans is either too technical or doesn't really explain everything that is needed. The advice about showing the executive summary to your grandmother is fantastic! Very spot on!!

With the financial plan I LOVE that you highlighted the need to be realistic about the numbers. I can't tell you how often we look at business plans with pie-in-the-sky numbers and absolutely nothing to back them up - no research, no itemized plan, no explanation at all. Just because similar businesses have done tremendous things doesn't mean you will too. Tell me WHY and HOW.

Finally, I wish more potential business owners would take advantage of this business plan workbook and actually complete the exercises. It's so frustrating to have someone apply for financing and then have to be asked for a business plan which they have not even thought to start. Save everyone time and frustration by doing the business plan first, then when a potential lender/investor asks for it you can submit it immediately - that makes an incredible impression on lenders and will not be overlooked." - Matt Winter

Matt Winter from Accu-Pro Financial helps businesses find the capital they need without the painful application process. With their program, there are no up-front costs involved and you can get a decision in under 24-hours.

 

"Hi Evan, you have done it again. Modeling the Masters Workbook: How to Write a Business Plan is the best in guiding a businessman to write his own business plan in a very short time. Who can write your business plan for you like yourself? You really show us that writing a business plan is not rocket science - now every businessman can follow your guide and easily knock out an award winning business plan within a few days.

The best thing about the workbook is showcasing 30 of the business people of our generation on how they defined their goals, mission, vision and marketing strategy.

The bonuses added to the workbook made an interest reading. I love the simple business plan samples of some of the greatest companies in the world like Apple and the blueprints of what the banks want to see when you present your business plan to them.

I highly recommend this great book to every entrepreneur to use as guide and also to motivate them by the masters like Donald Trump, Bill Gates, and P.T. Barnum etc." - Yinka Taiwo, South Africa

Yinka Taiwo

 

"The workbook under review focuses on highly successful entrepreneurs. The brief stories of their businesses and the carefully selected quotes from their sayings bring a new meaning to each of the plan components. You get surprising insights into what is really required and what each component should look like.

Entrepreneurs get a managerial overview of the whole process and will be equipped to assemble needed details and present a plan that will impress their intended audience, business investors and other financiers. In the process, they will also have developed a roadmap prior to setting out on their business journey.

Entrepreneurs need meaningful guidelines, which are what this workbook provides, and not readymade templates which can fail to bring out their significance." - Gopinathan T.

Gopinathan T. started his career as a professional accountant, moved to business and marketing and is now focusing on developing business related Web sites, and writing articles, web pages, etc for webmasters. Visit his website here.