Hello Believe Nation. Today!
I’m going to share with you the best way to get a yes from an email.
So as entrepreneurs, we do a lot of selling and marketing via email.
We want our emails to get open, we want emails to be responded to, we want people to take action, every time we send an email out to people. And when I was doing my campaign for my book, I connected with a lot of people who were on the fringe of my network, via email.
I’ve got a lot of people to support me and take action, and I even got one person writing back to me saying, “This was the single best written request for support email “I’ve ever seen.” And this guy has seen a lot.
It let me get in a podcast interview with him and led to a Forbes article being written about my book, and so it led to a lot of opportunities all because I sent one really well crafted email.
You guys want to see what I wrote?
I’m going to share it with you today and hopefully you can learn from it as well and apply it to your business.
So as an extra point of context, the guy wrote this too. His name is Kevin Kruse. I did an interview with him on my channel over a year ago.
I had not been in touch since. So it’s been 12 months of radio silence, and here I was reaching out, trying to ask for his support in promoting my book.
Here’s what I wrote.
“Hi Kevin. Thanks again for the fun interview last year. My fav comment was, Incredibly good and informative video. Thank you Evan and thank you Mister Kruse. You have a new subscription from me. This comes at a perfect time. I wanted to quickly touch base because I just launched my first book and I could really use your help. It’s called Your One Word: The powerful secret to creating a business and life that matter and I’ve been endorsed by Gary Vaynerchuk, Lewis Howes, James Altucher, among others. More can be found here.”
And I link the website.
“It’s about finding your one word, your one true core value, and then building a life and business around it, like I have for around Believe. I know it’s going to seem greedy of me but I was wondering what’s the chance you could help me reach more people? It could be through an article, a video, an introduction, or basically anything that you think might help spread the message. I’m asking because I respect you and also believe in the message of the book so much that anyone you connect it to will be immediately thankful. If not, I totally get it. And I’m happy to support your work in the future.”
So that was the email. I’m reading it on my phone here. Let me break down the different elements of it to explain why it works so well.
Remind The Point of Context
So at the start, I’m just thanking him. Thanks again for the fun interview last year. Kind of reminding the point of context. He may have forgotten about me. He may not remember who I am.
Quite often we meet so many people in the course of a year that it’s easy to forget some people. And so, if you’ve met them at an event or you had coffee, you had a quick phone call, or you’ve have been exchanging emails, and it’s been a long time, just reminding them the context of which you’re reaching out, how you guys have already met before, or if you’re being introduced by somebody else, putting that on their radar immediately, so they know where you’re coming from.
Share Good Thing
Next up, I share a comment. And I did this for everybody that I interviewed over the past couple years on my channel. I tried to share one good thing to make him feel really good.
So this person left a comment. It was a good and informative video thanking us, we got a new subscription. And so, I wanted to make him feel good about that thing that we did a year ago reminding him about how good it was, again, in case he forgot.
Then I wanted to get into the book and I explained quickly what it was about. I explained who had endorsed it, I explained a little bit of the content and it provided a length more of information, in case he cared.
I didn’t want to get into three pages long about why the book is so great, just a quick statement about what it is, what it’s called, who’s endorsed it, and then a link to find out more information.
Ask For Help
So after I introduced the book, I wanted to ask for help. The next line I pulled from Lewis Howes’ YouTube channel, you have this great guy on who’s an FBI negotiator, and this was the line that he recommends using in business negotiations, saying, “I know it’s going to seem greedy of me, “but I was wondering “what’s the chance you could help me reach more people?” And that disarms them and opens them up to be willing to help.
Then I was just trying to give some examples. So it could be through an article, a video, an introduction, anything that you think might help spread the message.
I don’t want to be so specific and say, “To your newsletter list.” Because one, maybe he doesn’t have a newsletter list or two, maybe he doesn’t want to send it out to his newsletter list.
Basically, anything that he could think of to help me with the book, I would really appreciate it.
Then I flatter him a little bit, right? I’m asking because I respect you and also believe in the message of the book so much that anyone you connect it to will be immediately thankful. There’s a lot of value in the book, and really respect him.
And then I end on it not being a hard sell. So, if not, I totally get it and I’m happy to support your work in the future.
And so, not forcing him to do it, showing that I really respect his time and his opinion, and I’ll be really grateful for his support.
So this really helped me get a lot of endorsements get a lot of support get a lot of introductions, get a lot of connections and also Kevin himself saying that it was the single best request for a support email he’s ever seen and that leading to his podcast interview and the Forbes interview as well.
And so, hopefully you can learn from that structure. Apply it to your emails and get a much better result when you’re sending it off to customers, partners, investors, suppliers, potential influences to help get your message out.
So that’s how I sell via email with a quick template and an example. We’ll link up the text in the description below so you guys can copy and paste and tweak around like you want to.
I love to know what did you take from this? What did you enjoy most about this email? Do you have any other email secrets, tips, strategies that you want to share?
Please leave that in the comments below. I’m curious to find out. Finally I want to take up a quick shout out to David VandenBloomen Junior. Thank you so much for picking up a copy of my book Your One Word. It really, really, really, means a lot to me. And I hope you’re enjoying it.
So thank you guys again for watching. I Believe in you. I hope you continue to Believe in yourself and whatever your one word is, much love, I’ll see you soon.
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