SES Toronto – Day 2 – SEO University

seo-university3Well it’s been another great day here at SES Toronto. The day started off with a keynote speach by Emanuel Rosen who is the author of The Anatomy of Buzz Revisited. The Anatomy of Buzz is a great book to help you increase your word of mouth marketing and I’ll soon be picking up the Revisited version.

Just like I did yesterday, today I wanted to share with you some of the highlights from today’s workshops. I again stayed mostly to the Geek Track to get really deep on technical issues and tactics to build more traffic. Thank you everyone for the great feedback that you left on the blog from yesterday’s post.

shari-thurow

The first workshop that had a lasting impact for me was Information Architecture, Site Performance Tuning and SEO from the Geek Track. Shari Thurow, the founder of Omni Marketing Interactive, discussed site architecture and how to optimize it to perform as quickly as possible. It’s been mentioned a few times at the conference so far that Google will soon (if it’s not already) look at page load time as a factor in your website rankings. If your website takes a long time to load then you won’t rank as high. This is of particular concern to me because as my site has grown, it’s been taking longer and longer to load – fixing the page load time is definitely a high priority item on my task list!

One of Shari’s suggestions was monitor your broken links (are your links working?), crawlability (is your page structure too complicated for Google to follow?), and indexation (are your pages being indexed into Google?).

“It doesn’t matter if you use sub-domains or sub-directories, as long as you do it consistently – pick one and stick with it”

She also advises entrepreneurs to focus your links on what makes sense to the user. Don’t cram websites full of links to try and boost your rankings for those pages. If it doesn’t make sense for the users then the search engines won’t give you the rankings. Also make sure to make your link structure easy to remember. Use your keywords in your URL – it’s better for SEO and people can remember it!

For example, if you had an article on New York real estate you want the link to be www.domain.com/New-York-Real-Estate.html instead of www.domain.com/article.php?id=443. People are more likely to remember and tell people about the article with the keywords in it.

when-search-meets-web-usabilityFinally, she discussed sub-domains versus sub-directories. For example, if it would be better to use www.EvanCarmichael.com/Marketing or marketing.EvanCarmichael.com. Her response was that it doesn’t matter if you use sub-domains or sub-directories, as long as you do it consistently – pick one and stick with it. Shari is the author of When Search Meets Web Usability and I’m looking forward to checking out her book and putting her advice to practice!

The next workshop that made an impact was my favourite from last year. It was Tool Time: The Search Marketer’s Free-to-Cheap Goodie Bag from the Nuts & Bolts track. Last year it was my favorite workshop and I was looking forward to coming back this year to cover it. The speakers went over so much information and provided so many useful tools that it was difficult to keep up! I’m going to wait for the slides to be posted to the website and will post my update here as soon as it’s up!

About the Author

I #Believe in entrepreneurs.

30 Responses to “SES Toronto – Day 2 – SEO University”

  1. Hi, Evan:

    Thanks for today’s SES update. All great topics and insight, once again! There’s so much to know about developing and improving a website – thank goodness for events like the SES (and for bloggers like yourself) that help keep us up-to-date and aware of important practices and new developments.

    GT Bulmer

  2. GT Bulmer says:

    Hi, Evan:

    Just read your SES Day 2 blog post – more informative and inspirational ideas for us to keep in mind. Thanks!

    I know that page load time has always been a factor in reader retention. Personally, it is irritating having to wait for a page, or elements on a page, to load.

    My website and blog page have a lot of banners, some of them animated, but I don’t have any videos or other similar page elements yet. I have a highspeed ADSL Internet connection and a fast computer, so on my computer my web pages load almost instantly.

    However, I always wonder if other people experience slow load times. Do you know of, or do any of our forum members know of, an online resource that will tell you the load time of a site and how it compares to other sites? Seems to me I’ve heard of or seen such a resource, but can’t remember where.

    GT :)

  3. Hi GT,

    A number of resources were mentioned today at the conference. I will be sharing them as soon as the slides become available. The one that was frequently mentioned was YSlow (http://developer.yahoo.com/yslow/). It’s a Firefox plugin put out by Yahoo! and it’s free. You need to download Firebug first (also free) and it tells you how fast your page is loading and what you could do to speed up the load time.

    We’ll be using it over the coming weeks to improve the load time of pages here at EvanCarmichael.com

  4. Bank Loan Articles says:

    RT @tweetmeme SES Toronto – Day 2 – SEO University: Well it’s been another great day here at .. http://bit.ly/13K3DU

  5. GT Bulmer says:

    Hi, Evan:

    Thanks for the response. I’ll look into YSlow, although I am not a Firefox user. If that one doesn’t work for me, I’m sure there are others.

    I’ll keep my eyes peeled for your further SES updates!

    GT :)

  6. No problem GT!

    Google also came out with one this month called Page Speed (http://code.google.com/speed/page-speed/)

    The feedback from SES was that Page Speed isn’t as good as YSlow… yet – but it’s another one to test with.

  7. Thanks for posting, I’ll definitely be subscribing to your blog.

  8. Thanks for joining the conversation!

  9. RT @tweetmeme SES Toronto – Day 2 – SEO University: Well it’s been another great day here at .. http://bit.ly/13K3DU

  10. RT @tweetmeme SES Toronto – Day 2 – SEO University: Well it’s been another great day here at .. http://bit.ly/13K3DU

  11. RT @tweetmeme SES Toronto – Day 2 – SEO University: Well it’s been another great day here at .. http://bit.ly/13K3DU

  12. RT @tweetmeme SES Toronto – Day 2 – SEO University: Well it’s been another great day here at .. http://bit.ly/13K3DU

  13. RT @tweetmeme SES Toronto – Day 2 – SEO University: Well it’s been another great day here at .. http://bit.ly/13K3DU

  14. SEO Articles says:

    RT @tweetmeme SES Toronto – Day 2 – SEO University: Well it’s been another great day here at .. http://bit.ly/13K3DU

  15. RT @tweetmeme SES Toronto – Day 2 – SEO University: Well it’s been another great day here at .. http://bit.ly/13K3DU

  16. RT @tweetmeme SES Toronto – Day 2 – SEO University: Well it’s been another great day here at .. http://bit.ly/13K3DU

  17. RT @tweetmeme SES Toronto – Day 2 – SEO University: Well it’s been another great day here at .. http://bit.ly/13K3DU

  18. RT @tweetmeme SES Toronto – Day 2 – SEO University: Well it’s been another great day here at .. http://bit.ly/13K3DU

  19. [...] of­ t­he Ent­repreneur Bl­og­ post­ed “S­ES­ To­ro­nto­ – Da­y 2 – S­EO­ Univ­ers­ity.” Acco­rdin­g to­ Carmich­ael­, “Jus­t l­ike I did [...]

  20. [...] Carmichael of the Entrepreneur Blog posted “SES Toronto – Day 2 – SEO University.” According to Carmichael, “Just like I did yesterday, today I wanted to share with you [...]

  21. Shari Thurow says:

    Hi all-

    So here’s the deal about download time. You have to define download time. Many things affect download time, including but not limited to: connectivity, server performance (many factors here), and file size(s). And the difference between actual and perceived download time.

    I think many, many inaccurate calculations and cause-and-effect conclusions are made because people just don’t define what they mean by download time. And that includes the folks at Google as well as SEO professionals.

    My 2 cents.

    –Shari

  22. Thanks for the extra insights Shari – and great presentation this week!

  23. [...] Carmichael of the Entrepreneur Blog posted “SES Toronto – Day 2 – SEO University.” According to Carmichael, “Just like I did yesterday, today I wanted to share with you [...]

  24. [...] Carmichael of the Entrepreneur Blog posted “SES Toronto – Day 2 – SEO University.” According to Carmichael, “Just like I did yesterday, today I wanted to share with you [...]

  25. Hey, great post, really well written. You should post more about this. I’ll certainly be subscribing.

  26. [...] Carmichael of the Entrepreneur Blog posted “SES Toronto – Day 2 – SEO University.” According to Carmichael, “Just like I did yesterday, today I wanted to share with you [...]

  27. [...] Carmichael of the Entrepreneur Blog posted “SES Toronto – Day 2 – SEO University.” According to Carmichael, “Just like I did yesterday, today I wanted to share with you [...]

  28. [...] Carmichael of the Entrepreneur Blog posted “ SES Toronto – Day 2 – SEO University.” According to Carmichael, “Just like I did yesterday, today I wanted to share with you [...]

  29. [...] Carmichael of the Entrepreneur Blog posted “SES Toronto – Day 2 – SEO University.” According to Carmichael, “Just like I did yesterday, today I wanted to share with you [...]

  30. [...] Evan Carmichael on July 1st, 2009 // In my last SEO University (SES Toronto – Day 2 – SEO University) post I promised that I would provide you with a comprehensive list of the top free / cheap tools [...]

Table 'evan_WPTMW.LightBox' doesn't exist