By Evan Carmichael on September 9th, 2009
(Photo Credit: Tomitheos) It’s time to kick it up a notch in the “$0.30 to $300 / Day on Google AdSense” series. Today I’m going to cover another important factor to increase you click through rate (CTR) from our Money Making Formula: $ = V x CTR x CPC formula. If you’re not sure what this means or if you want a quick recap on the other posts in the series here is what we’ve covered so far:
Today’s lesson is…
Focus on Ad Relevancy
If the website content you’ve written focuses on working from home opportunities, for example, and the ads that show up on your AdSense are related to vacation deals you won’t get many people clicking on the ads because they are not relevant to the text around it. The bottom line is your CTR will fall off the cliff and you won’t earn very much money.
Now if you can get your ads to match up with your content you have a great opportunity to make some serious money. People who come to your website for working from home ideas expect to see related opportunities and they will click on the ads if you give them what they want.
“Again, if your ads aren’t targeted to the content on your page then you’re not going to get a high CTR which means less in your pocket.”
Here is how to help Google show only relevant ads to your readers:
1) Title Tag, URL, Headline Tag
The title tag, URL and headline tags are among the most important “onsite” factors that Google looks at. Why are they so important? Because you can only use so many characters in each. You’re not going to have a title that is a paragraph long – it’s one sentence or sometimes just a few keywords so what you use better have a high relevancy to the content on the page.
It’s best to keep your title, url and headline tag as focused as possible and not try to get too fancy. Using common expressions in these important areas, for example can hurt not only your relevancy but also reduce your search engine traffic.
2) Keep Articles Focused
With each article on your site you want to have at least 300 words (I always target 500 words) for search engine purposes and for ad relevancy it’s important that you keep your content focused on one topic. If you jump around from topic to topic within the same article Google’s AdSense filter will have a hard time determining which ads to show in your ad units.
Again, if your ads aren’t targeted to the content on your page then you’re not going to get a high CTR which means less in your pocket.
“A final tip is to use the section targeting option that Google gives you. Section targeting allows you to tell Google what you feel is important in your article that you want them to pay attention to.”
3) Text Around Ad
Another important element to pay attention to is the text that is around your ad. For example, if you have your ad at the top of the page next to your first paragraph of text and in the intro paragraph you talk about your summer vacation before getting into the meat of your post then there is a high likelihood that your AdSense unit will show ads related to your summer vacation and not the rest of the text.
Make sure that the text surrounding your ad is highly relevant to the rest of the article and is what you want Google’s AdSense filter to pay attention to.
4) Section Targeting
A final tip is to use the section targeting option that Google gives you. Section targeting allows you to tell Google what you feel is important in your article that you want them to pay attention to. For example, if you have a site structure that includes a header, sidebar, and footer you might want to exclude those from the AdSense filter so that Google is only seeing your article text when choosing which ads to display.
To use section targeting simply pop in this code:
<!– google_ad_section_start –>
<!– google_ad_section_end –>
The start and end tags should go into your HTML and will never be seen by your users, only by Google. Make sure to replace the bolded “Article text” with the content of your page that you want the AdSense filter to pay attention to.
By using the title tag, URL, and headline tag effectively, keeping your articles focused, paying attention to the text around your ad, and implementing section targeting you will find that the ads that show up on your AdSense units are much more relevant to your readers.
Remember that relevant ads get clicked on – you have the ad space already set up and you’re hard at work writing great content and promoting your website. You might as well maximize the money that you can make through AdSense by improving your ad relevancy.
Have you thought about your ad relevancy before? Have you implemented any changes to improve your CTR? Please comment below – I would love to hear from you!
Tags: AdSense, cpc, expressio, formula v, Google, Google AdSense, headline tags, home ideas, home opportunities, location location location, notch, photo credit, relevancy, relevant ads, serious money, sure what this means, title tag, title url, vacation deals, website content, working from home