AdSense Day at Google’s Headquarters

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Last week I got an amazing opportunity from Google – they invited me and some of the other top Canadian AdSense publishers to their Toronto head office to discuss AdSense tips and tricks as well as preview new changes that are coming to the AdSense program.

We weren’t allowed to take pictures inside their offices so above is a picture of me standing in their lobby! I really wanted to take a photo of the gourmet lunch they served us and the wall of free snacks, drinks and candies that they made available to their staff and guests (not to mention the Rock Band setup in one of the breakout rooms).

I’m bound by a non-disclosure agreement and am not able to share with you today some of the new AdSense features that are in development (which are very very cool!) but I can mention some of the strategies that the Google team suggested using to maximize the revenue entrepreneurs can make with AdSense. Many of the suggestions I’ve touched on already or will discuss in my From $0.30 to $300 / Day on Google AdSense series but it’s always good to hear it straight from Google.

Here are some of the tips:

Use AdSense for Search

AdSense for Search typically has much higher eCPMs than regular placements on your site so use search and make it visible! It will not only make for a better user experience for your visitors (they can find the content they are looking for), it can also make you more money!

Look At Your Ad Units

Not all ad units are created equal and the data shows that the #1 money producing ad unit is the 300 x 250 rectangle. #2 is the 728 x 90 leaderboard and #3 is the 160 x 600 skyscraper.

Focus On Ad Location

Put the horizontal ad units (like the 728 x 90 leaderboard) in the content itself and not at the top of the page. People expect to see ads at the top of the page so they won’t click on them if you put them there. If your ads are embedded within the content you’ll get a much higher click through rate. This goes for the other ad units as well – if you want a high number of clicks put them into the content itself and not outside the content.

Aim for 1-5% Click Through Rate (CTR)

According to Google’s data, a 1-5% click through rate is “healthy” – if you’re below that range you should be better optimizing your units to pull in more money.

Use Link Units

I haven’t been a big advocate of using link units because they don’t generate anywhere near the results of the regular ad units (from my experience) but the Google team pointed out that the people who click on link units have a different profile than those who click on the regular ad units. In other words you’re not losing money by people clicking on the link units which pay out less because they wouldn’t be clicking on your regular ad units anyway.

Use Google Blue Link

Google has invested “millions of dollars” into finding out which link color gets the most clicks. The specific blue that they chose leads to the greatest number of clicks and the further you deviate away from it the harder it is to make money. The best click through rate sites are the ones with white backgrounds and can use the blue links.

And what’s a Google event without some free giveaways? On top of the awesome information and the gourmet meal we also left with a Google mug and Google solar powered battery charger:

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About the Author

I #Believe in entrepreneurs.

18 Responses to “AdSense Day at Google’s Headquarters”

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  12. That’s really cool that you were invited! Congrats on getting to go inside Google.

    Thanks for the tips too!

  13. Congrats for the Google’s recognition of vital inputs of an online master like you. But when is companies like ClickBank and PayPal going to stop apartheid against genuine ebook marketers from Nigeria benefiting from their global services? We are being shut out of online market and payment service opportunities. This is unfair.

    Thanks for teaching me that ads are better within content than on top of the page.

  14. […] Rebecca Bollwitt) A couple of weeks ago I had a chance to head to Google’s office for a full day of AdSense discussion. As part of the event we got to ask questions via an online form and members who attended were […]

  15. nandla says:

    i want to know that if i remove hold on my adsense account on my site http://pkfunda.com/videos on 15th of date in evening. may i able to get payment in this month?

    1. Hi Nandla – From my understanding, as long as you meet a certain minimum $ from AdSense in the month then you’ll get paid. Good luck!

  16. webdesigner says:

    I didn’t know all these tips for adsense. Thx for sharing them with everybody, this will hopefully improve my earnings.

    1. No problem webdesigner – good luck!

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