Comments on: Top 9 Questions For Google AdSense Answered!

By: Evan Carmichael

Evan Carmichael — Thu, 28 Apr 2011 12:44:01 +0000

Hi Mit – welcome aboard – what’s your question?

By: mit mehta

mit mehta — Thu, 28 Apr 2011 10:14:00 +0000

hey i have just signed up for this one but i dontt have any knowledge so would appreciate some help

thanks

By: Will

Will — Thu, 24 Feb 2011 14:17:29 +0000

This page is very informative. Thanks :)

By: Colin

Colin — Thu, 24 Feb 2011 14:15:44 +0000

A number of doubts in my mind are now cleared.

*** Keep Up The Good Work ***

By: Kevin

Kevin — Thu, 24 Feb 2011 14:13:17 +0000

Great article!

By: annemoss

annemoss — Wed, 28 Oct 2009 13:55:51 +0000

I’ve always wondered how they figure out what they pay you every month. I see no pattern but there must be one. You would think they’d pay out anything over $100 but that’s not the case.

By: christew

christew — Tue, 27 Oct 2009 20:37:08 +0000

Yeah completely agree, it has been on my to do list for a while.

will do it 2 ways (or a mixture of the two):

- Target advertising and page content (e.g mailing list signup) based on sources of traffic
- Have more advertising on older posts so regular readers seeing new content see less ads.

Both are easy to do on wordpress.

By: Evan Carmichael

Evan Carmichael — Tue, 27 Oct 2009 20:36:37 +0000

Hi Chris – what you might want to consider is showing more ads to people who come via search engines (they are more likely to click on ads anyway and less likely to get involved with your site) and then show less ads and encourage participation to people who come from Twitter, referral sites, your other marketing efforts, etc.

By: christew

christew — Tue, 27 Oct 2009 20:36:24 +0000

Yeah I agree with this and have found the same.

I use Adsense and have an ad supported business, but my business model is different. I try and balance Adsense revenue (and traffic loss through adsense) with having readers browse around my site, click links, leave comments, read the content and get a useful experience from the site – so that they end up sharing or returning. A high Adsense CTR would interfere with this.

So I try to balance Adsense placement and CTR with user experience.

By: Evan Carmichael

Evan Carmichael — Tue, 27 Oct 2009 20:36:04 +0000

Hi Chris – this is another question that comes up frequently and there are many misconceptions about it.

The CPC is all about maximizing the return for the advertiser – you’ll get a high CPC if your ads are in a competitive market, you’ve niched yourself out to a specific target audience, and you’re delivering a high ROI for your advertisers. If you have multiple ads on the page then then Google reads from top to bottom and shows the highest bid at the top. If you have multiple ads and someone clicks on your 3rd ad then you will get less than if they click on the first ad.

CTR is determined primarily by how relevant the ads are to your content, the location of your ads, and the design of your ad units.

Traffic leak will occur if you have a higher CTR but it depends on what your business model is. If you’re trying to make money through AdSense then it’s going to come from first time, search engine visitors, not repeat visitors or people who spend a lot of time on your site. Regular visitors are ad blind and don’t click on AdSense.

If your only business model were AdSense then you would want a high traffic leak… as long as they’re clicking on your ads and you’re making money.