From $0.30 to $300 / Day on Google AdSense Part 6 – How To Make Money

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It’s been a while since my last AdSense post so to continue with the series on From $0.30 to $300 / Day on Google AdSense here is Part 6. If you haven’t been following along or need a quick recap our Money Making Formula is $ = V x CTR x CPC. In previous posts I focused on:

V (Volume of Traffic)

  1. The formula for AdSense success: $ = V x CTR x CPC
  2. Have other people write the content for you

CTR (Click Through Rate)

  1. Location, Location, Location
  2. Don’t Make Ads Look Like Ads!
  3. Focus on Ad Relevancy

Today’s lesson is…

Get the Right Traffic

We’re still going to focus on improving your CTR for this lesson and where your visitors come from can have a dramatic effect on how much money you can make.

There are a number of ways you can drive traffic to your website including getting repeat visitors and finding new visitors through search engines, social media, and partner websites.

“It’s called banner blindness – the more people visit the same website, the more they know where the ads are, and the less likely they are to click on them.”

Repeat vs. First Time Visitors

Let’s first focus in on getting repeat versus first time visitors. Repeat visitors are more loyal, will buy more from you, will tell more people about your site, will link to you… but they won’t click on ads! It’s called banner blindness – the more people visit the same website, the more they know where the ads are, and the less likely they are to click on them.

Think about your own experience with your favorite blogs and websites. When was the last time you clicked on an ad from that site?

This is a main reason why bloggers can have a hard time making money through AdSense – it’s not that blogs themselves are not profitable, it’s that many of the visitors are returning blog subscribers and they won’t click on your ads. If you have a lot of loyal, repeat visitors then you’ll likely have a better time selling your own product or recommending other products and taking a commission because these people trust you and will listen to your recommendations whereas a first time visitor doesn’t know who you are and won’t care about your suggestions – but they will click on your ads.

If you want to make more money through AdSense, the message is simple: You need to focus on getting those first time visitors.

Not All First Time Visitors Are Created Equal

Now that we’ve established that you need to focus on first time visitors, the question becomes “What kind of traffic source should I focus on? Search engines? Social media? Partner websites?” I’ll break these down for you individually.

Social Media: There is no question that social media websites like Twitter, Facebook, and Digg can drive thousands and thousands of visitors to your website. I’ve had an article hit the homepage of Digg and it actually caused our servers to melt because we had too much traffic coming all at once.

“If you serve up too many AdSense ads that don’t get clicked, Google will stop showing high paying ads on your site so not only can social media traffic cause your website to crash, it won’t lead to a lot of clicks, and can actually reduce the quality of future ads that get shown on your site.”

Great news right? Unfortunately no… almost none of the social media traffic clicked on my AdSense ads. People who come from social media websites  a) are generally very web savvy and quickly spot your ads and ignore them and b) are browsers looking for a way to kill time – they aren’t really interested in solving a problem and are unlikely to click on an ad that offers a solution to a problem.

Even worse, if you serve up too many AdSense ads that don’t get clicked, Google will stop showing high paying ads on your site so not only can social media traffic cause your website to crash, it won’t lead to a lot of clicks, and can actually reduce the quality of future ads that get shown on your site. Social media definitely has a place in your overall marketing efforts but don’t count on it to help your AdSense revenue.

Partner Websites: Partner websites can be a good source of targeting traffic, assuming that the referring site is related to your own. If your website is about cars and you get linked from a beauty supply website, I wouldn’t expect too many click conversions.

Traffic from partner websites will generally have a higher conversion than social media traffic but you will still get a lot of people who are just browsing and aren’t really interested in your content or ads . It can also be really hard to get a lot of traffic from partner websites that is targeted. Remember the V in $ = V x CTR x CPC Money Making Formula is Volume of Traffic. If you can’t get many many people coming to your site then you won’t make much money with AdSense.

“Search engine traffic is the holy grail of AdSense revenue and should be your primary target.”

Search Engines: Search engine traffic is the holy grail of AdSense revenue and should be your primary target. People who come to your website through search engines are typically looking for a solution to a problem which will make them more likely to click through on ads. They are also not as web savvy as social media visitors so if you do a good job in not making your ads look like ads, they will spend more time reading your AdSense offers and clicking through on them which means money in your pocket.

To get some tips on how to improve your search engine rankings and traffic there are a number of great bloggers who cover the topic and I also write a regular series on search engine optimization as well.

The bottom line here is if you want to have a high click through rate then you need to focus on getting as many people finding your website through the search engines as possible. Google has suggested that an average click through rate should be 1-5%. If you’re not in there (or above… why do you just want to be average?) then it’s time to focus on getting more search engine visitors and the other methods I’ve already discussed to improve your click through rate.

What have your experiences been with search engine vs. social media vs. repeat visitors and their impact on your AdSense revenue? Do you have any examples to share?

I’ve love to hear your thoughts if you leave a comment below!

Photo credit: labnol

About the Author

I #Believe in entrepreneurs.

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  10. AMEN! Thank you for saying that! I try VERY hard to drill that fact into people’s heads but not many people want to listen.

    The same goes for Adsense, affiliate links, and most other forms of website monetization. Social sites can bring you a lot of traffic but what is the point of traffic that doesn’t convert into money?

  11. John Macy says:

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  12. Karen Adams says:

    Excellent link provided for improving search engine rankings and traffic Thanks for sharing !

  13. Eric says:

    This is a very helpful site! It provided me the basic information I need to understand how to earn through adwords ads. It even help predict how much I will be earning. Thank you for the information. Now I am ready to follow the tips in order for me to earn more.

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