By Evan Carmichael on February 10th, 2010
This week I received a Valentine’s Day card… from Google!
I love the idea of sending out cards on offbeat holidays. Sometimes companies will take less celebrated occasions like Valentine’s or St. Patrick’s Day and I’ve also seen companies create their own holidays or recognize customers for special occasions (ie 1 year anniversary as a client).
It can be a great way to make your company stand out and not get lost in the usual bombardment of holiday season cards and gifts. At Christmas time you might be one of 50 cards to come in… but at Valentine’s day you should have very little competition.
In this case Google sent out the card to AdSense publishers – I’m not sure how many publishers were invited or what the qualifying criteria was but it certainly made my day!
Inside the card Google also offered their AdSense publishers a $100 coupon to use their Google AdWords service. I’ve blacked out the coupon code information so no one can steal my Valentine’s present!
Have you sent or received any cards or gifts on offbeat holidays to recognize your customers? I’d love to hear from you – please comment below!
Categories: Money, Service
Tags: bombardment, christmas, christmas time, coupon code, Google, Google AdWords, happy valentine, holiday season, holidays, publishers, season cards, special occasions, st patrick, valentine s day, valentine s day card, year anniversary