3 Ways I Used Twitter To Grow My Business This Week – Twitter University

I’m often asked by entrepreneurs “How can I use Twitter for my business? It seems like such a waste of time!”

It’s easy to talk in generalities but I thought the best way to show you would be to give you three actual examples from how I’ve used Twitter in my business from the past week.

1) Generate Sales

I’ve set up alerts through Google News Alerts (http://www.google.com/alerts) so that whenever someone talks about my business, I get an update. It’s easy to set up and it allows you to see what people are saying about it. Even if there are no results yet, as soon as someone does post something, you’ll know and you can respond.

Blogger Marc de Groot recently posted about my Entrepreneur Heroes Trading Cards (http://www.evancarmichael.com/Heroes/) so I thanked him for his post via Twitter.

He was shocked to receive a personal reply, let his Twitter list know about it, and then ordered from my website. A little recognition can go a long way!

2) Make A Customer Feel Better

We make a point of following the customers who give us their Twitter information and are always on the hunt for ways to help them. Sometimes it’s business related and sometimes it’s not. Ringo, my Marketing Manager, has set up a Twitter account @EvansAuthors just to follow our customers.

Here’s an example of how we do it. A customer recently mentioned on her Twitter account that she was sick so we decided to send her some brownies and a get well soon card.

She then sent out a message on her Twitter account to thank us.

3) Go Above And Beyond For A Customer

Like the last case, another one of our customers mentioned that her sister was going in for a cancer surgery and asked her Twitter followers to pray for her. This one was particularly tough because of how serious the situation was and our customer was also based in New Zealand which made it difficult to send her treats from our usual suppliers.

And what do you send? Brownies just didn’t seem right so we found a New Zealand based gift basket company and they had a get well soon care pack that we bought and sent to her to give to her sister.

The result? Another happy Tweet to her followers and she posted a picture as well!

The underlying theme here is connecting with your customers and potential customers on a personal level. We’ve had the best results from Twitter not by spamming promotional content to them but by listening to what they are saying and finding a way to get involved.

It can be business related which can lead to direct orders or it can be more personal and you can use Twitter as a way to connect in a meaningful way with your customers.

How have you used Twitter recently to grow your business?

I’ve love to hear your thoughts if you leave a comment below!

Photo Credit: HASH

About the Author

I #Believe in entrepreneurs.

18 Responses to “3 Ways I Used Twitter To Grow My Business This Week – Twitter University”

  1. Julius Orias says:

    Hey Evan, this was awesome men using Twitter as simple like that without spamming your tweet and help others to make it feel better and at the same time people trusting you and bought your one of your product…wow..I will be
    started using one of your technique :)

    Julius,
    freesitemall.com

    1. Great to hear Julius! Which one did you use?

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  4. Earl Rudolfo says:

    Wow, that good stuff, Evan. Thanks for sharing. Love the twitter picture too.

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  12. Calvin says:

    So use technology to be more personal. Umm, I think I’ve got it.

    One question. Do you have to spend a good bit of time reading tweets? It sounds like you have a lot of messages. To give everyone attention seems time consuming. How do you handle it?

    1. Hi Calvin – you definitely have to use tools to filter out the spam (there is a lot of it!). One easy way is to track the messages that mention your name so you’re on top of all the tweets that reference your account.

  13. kevin says:

    Excellent job Evan using twitter by using tools to filter spam is superb. I will use one of the easiest way to track my messages.

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