SES Toronto 2010 – Day 1

Dan Klyn, myself, and Ezra Silverton at SES Toronto 2010.

SES Toronto officially kicked off this morning and it’s always a blast to meet some of the top people in the SEO industry, learn from their experiences, and stay on top of the new trends. I’m covering the event with Ringo So who will also be guest blogging from the 2 day event.

Here are my personal highlights and learnings so far from Day 1.

21 Secrets of Top-Converting Websites

Official Description: The average conversion rate for a website is around 3%, but many websites convert at 10% or higher. What do they do that you may not be doing? Bryan Eisenberg, who has been helping companies improve their conversion rates since 1998 will reveal 21 of his most valuable tips that will help you increase your conversion rate. In this fast paced session you’ll find relevant examples from retail sites, B2B sites, publishers and everything in between. You’ll learn the key principle of GTC – Get the Cash! You’ll never be able to look at a website the same way again.

My take: Bryan did a great job of providing amazing value to the audience as well as entertaining us. He started off the presentation saying that the information was confidential to the people in the room but I had to share at least a few of his 21 tips to improve website conversions.

Bryan Eisenberg presenting at SES Toronto 2010.

Tip #5: Make a Strong First Impression

You only have one chance to make a first impression and people make up their minds within seconds of hitting your website. Catch their attention immediately and give them a reason to stay on your site. Bryan recommended checking out LifeLock as one of his favorites. The site deals with identity theft and as soon as you land on their homepage it does make quite an impression telling the story of one of their customers.

Tip #10: Use Social Commerce in Your Promotions

By social commerce Bryan meant reviews and feedback from your customers. Encourage them to give you genuine feedback on what you’re selling and then use their comments in your promotions. For example, offer people the option to search for your highest rated products, show which ones received five stars from satisfied buyers, and use it to add credibility to your website. He also suggested not removing negative comments as this provides transparency to your visitors. Make sure you do respond to any negative feedback, however.

Tip #22: Use Your Thank You Page to Sell

The presentation was only supposed to have 21 tips but Bryan included a bonus one in for us. Once people take the action you want them to take (buy your product, fill out your contact form, sign up for your newsletter, etc) they are usually sent to a thank you or confirmation page. Use this page as another opportunity to sell your customer on another offering or take another desired action. They have already expressed an interest in your company by getting to that Thank You page so use it as an opportunity to strengthen the relationship.

Information Architecture, Site Performance Tuning, & SEO

Official Description: The technical and navigational foundations of your website can significantly impact search referral traffic, either directly or indirectly. Experts explain why all of this matters, and offer tips on how to organize, label, and prioritize your content; how to speed up your site; and how to assess and fix bloated code that may impact the user experience and search rankings. Author Dan Klyn Answering Questions at SES Toronto 2010.

My Take: This session featured Dan Klyn who I interviewed for this blog earlier this month. It also featured Ezra Silverton, founder of 9th sphere. In Ezra’s bio I noticed he wrote “He frequently contributes to publications such as The Mark, Visibility Magazine, SES Magazine and Evan Carmichael.” With over 5,000 contributors to my site I don’t know many of them personally so I had to go introduce myself! You can read what Ezra has written for here.

Google recently announced that page load time is a factor they look at as a part of their ranking algorithm. In other words, the faster your website loads, the higher up you’ll be ranked in Google.

Ezra shared some great tips on how to optimize your website including using a global CSS file to replace some of your images, using CSS sprites so that only one image loads, having a maximum image file size of 50k and using a content delivery network. Unless you’re a programmer all of this is probably over your head but it’s something you should start looking into. If you’re not using some of these methods then your more technically savvy competitors will pass you by in the rankings. Having a site that loads faster also helps improve the experience for your visitors.

Link Building Basics

Official Description: Discover how search engines rely on link analysis as an important component for ranking web pages. You will also learn how to increase traffic to your site by building quality links in an appropriate manner.

Not even standing room available for Jeff Quipp's SES Toronto 2010 Presentation.

My Take: I was interested in this session because I interviewed the presenter Jeff Quipp earlier on my blog as well. I got there just before showtime and there was a lineup that was out the door! On my call with Jeff he mentioned that the presentation would be focused on the basics and not get into any advanced tips so I thought I would use the time to start writing this post – sorry Jeff!

I’m planning on finishing the day with the Performance-Based Marketing Best Practices session and then get ready to start it up all over again tomorrow morning for the presentation by Maile Ohye who is the Senior Developer Programs Engineer with Google.

Stay tuned for more SES Toronto coverage by Ringo and an update after tomorrow’s sessions!

What are your most pressing SEO concerns? I would love to hear your thoughts if you leave a comment below!

About the Author

I #Believe in entrepreneurs.

74 Responses to “SES Toronto 2010 – Day 1”

  1. ARPIT says:

    very informative

  2. Jack says:

    Very nice article, a great one! Very informative.

  3. Brian says:

    Really helpful stuff, sounds like a great event. Is this an annual conference? I’ll have to look into attending next year!

  4. Jack884 says:

    I think how fast a web page loads is definitely going to have a major impact on web users as well as search engine rankings. However, I do think that high quality backlinks are essential to any site and all the major search engines are already cracking down on so called “link juice” farms. This conference seems to be covering a lot of the basic and advanced concepts, including implementing the CSS file for images. This technique alone will probably cut down web page loading times dramatically and as the blog suggested will make the user experience much more enjoyable.

  5. Gerald says:

    Very good post by Evan Carmichael covering SES Toronto 2010 DAY 1 and pointing out the highlights. Good summary of the entire event, made my day.

  6. Jim says:

    Nice Article on SEO. Very informative indeed.

  7. Ryan says:

    As for those that are new to SEO, this article will help them on creating findable websites that are not just optimized for search engines but are accessible, usable, and it gives valuable informative, pertinent content before anything else. There are also lots of tips and tricks for people who like them and also insights into how to use Google Analytics. So you won’t be disappointed if you are a newbie to SEO.

  8. Bill says:

    I highly recommend Evan’s articles for your SEO efforts. He truly knows what he does. You will find the best secrets and tips of Top-Converting Websites. Really great work.

  9. Brian says:

    This was the blog I had been waiting for. A legitimate treatise that explained how things worked in depth and helped you understand the theory behind SEO. It was also helpful to understand how web standards development and SEO are separate but interconnected. Great blog! Very informative.

  10. Carrie says:

    This article is a comprehensive guide to improving the performance of websites from both a technical and a commercial perspective. It’s packed with detailed, practical advice on how to professionalize your site’s content and presentation. Looking out for more on this one.


  11. Christy says:

    The article is excellent…and from what I’ve seen, it is THE best article on Website Optimization. Gone are the days of scouring the web for bits and pieces of info on how to optimize….this article contains it all. Really great.

  12. Clark Hunt says:

    I thoroughly enjoyed this and will be recommending it to others.

  13. Jack Nelson says:

    Outstanding and definitive–sufficiently inspiring to get me to do a long-postponed optimization of my website.

  14. Kevin says:

    Informative article. Good to see the top people in the SEO industry, learn from their experiences in one article. I rate it as the best article.

  15. Lilah says:

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  16. kumar says:

    It is very informative and helpful to see the top people in the SEO industry and their experience

  17. Avery says:

    This article is really very informative and useful for many people.

  18. Tanya says:

    This article gives the best secrets and tips about the top covering website. It also gives information about web optimization.

  19. Sanjay Nair says:

    A very informative article and a good source for SEO aspirants. Even a person interested in SEO but no knowledge about it will get a lot of information from this article. Very good article by Mr.Evan. Keep up the good work.

  20. rajeshkannan says:

    I’d absolutely agree with the point that you should think far more about strategies, rather than diving straight in with tactics. The technical aspects of ses are all well and good, but if you don’t have a well thought out strategy in the first place … well …..

  21. anuraja22 says:


    This article will be very useful in SEO technology.The informations are very useful and helpful.There is no doubt it will be very good guide to engineers in the world.

  22. Matt says:

    This post is so useful for all who are new to SEO. It helps them a lot by sharing new ideas and serving as a guide for us. It is helpful to understand web standards. I really appreciate you for creating such a great blog and for writing such helpful articles.

  23. unnikrishnan says:

    It is a very interesting article and nice to read. It gives more relevant informations.

  24. Tom says:

    This article is very interesting and informative. It provides information about search engines that can be used in the SEO industry. Thanks for your wonderful and useful update.

  25. Jeff says:

    This is a nice article. It is very useful to learn about SEO technology and it will make a difference for my business. Thank you.

  26. Victoria says:

    This is a brilliant article that shows your readers how to improve the number of visitors that visit their websites and blogs. This technology can be used for a variety of websites and blogs. We get an excellent result by using it.

  27. […] This post was mentioned on Twitter by Evans Media Group, ezrasilverton. ezrasilverton said: Do I really look this scary speaking […]

  28. Mia says:

    Thanks for the informative content. I could gather a lot of information from this article summarizing the search engine strategies conference. Thanks again for this post.

  29. RT @EvanCarmichael: RT @EvanCarmichael: SES Toronto 2010 – Day 1

  30. Kim says:

    Good information, thanks!

  31. Jose says:

    I’ll watch for more on this topic. This article has uses for everyone.

  32. Brandon says:

    I can see how important web page visits is and how SEO will have a major impact on web users and search engine rankings. This technique alone will probably cut down web page loading times dramatically and, as the blog suggested, will make the user experience much more enjoyable.

  33. Olivia says:

    Very informative article. Thanks!

  34. balaji says:

    nice article. it is very useful in SEO technology and no doubt it will be very good guide to engineers

  35. Webster says:

    Thanks for your information. It’s very useful.

  36. Bonnie says:

    Thanks for the information and the detailed SES Toronto coverage. It’s a good summary.

  37. Spencer says:

    This article covers the SES Toronto 2010 conference and shares the tips and secrets. Very informative.

  38. Nathan says:

    Business minded people have been successful by investing in the market with the help of such business blog posts as this.

  39. Jason Bourne says:

    I like this article just for the simple ways to make your business work. I know they are ways that anyone on the internet can learn but sometimes you have to rehash things so you can drive the point home. I didnt think about the thank you page for more sales, i didnt even think of that. Good article

    1. Hi Jason – Thank you pages can have a big impact on your sales – test it out and let us know! Good luck!

  40. Shratha says:

    It is absolutely right that the faster your website loads, the higher up your website will be ranked in Google. This article is highly informative and gives good tips on SEO.

  41. Salina says:

    This article really helped me to get new insight about the topic.

  42. Jessica says:

    I really love your summary of the conference so far. I was out of touch for a couple of days and looked at your story about the second day first. But the first day story is great too. As I was reading, Tip #5 just caught my eye. The best tip for me, I think, because that’s what I think my site lacking. Thank you.

  43. Sara says:

    Who knew there were so many components to search engines. Interesting to learn about all the different strategies.

  44. Isobel says:

    This article about the SES conference has so much useful information. I like it very much.

  45. Ethan says:

    21 Secrets of Top-Converting Websites is useful to bring more traffic to our websites. The article is very informative.

  46. Hank says:

    This article on 21 secrets with some useful tips and information is very useful. The whole article is very informative. Thanks!

  47. Jim says:

    Nice article. It’s good to see a listing of the top people in the SEO industry and to learn from their experiences.

  48. James says:

    This is a wonderful article about website optimization. It was good to learn about improvements in SEO technology. This article also gives good information about the top people in the SEO industry.

  49. Edward says:

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  50. Marji Stone says:

    I think the information on this blog is going to have a lot of input for how I design my next website, as well as how I am going to fix the one I have up there now!

    Not too technical and some good links to find more information.

    1. Glad I could hep Marji! Good luck with the next website!

  51. Isabel says:

    This was an interesting, informative, and helpful article. I honestly feel a little bit more educated about how to run a successful business.

  52. Wyatt says:

    This is a wonderful thing: “Google recently announced that page load time is a factor they look at as a part of their ranking algorithm. In other words, the faster your website loads, the higher up you’ll be ranked in Google.” As a web designer, this is the best thing to hear.

  53. Eric says:

    This is a great way to organize such a good event. SEO professionals will find it very interesting. I wish I could attend, but I could not. I’ll catch up with the latest news next year. I also learned a lot about websites. I’m having trouble with my friend’s website, a new aggregation media website, and now I know how to get into Google news and earn more through AdSense.

  54. Arianna says:

    Young business people will be especially interested in this article. Thanks for sharing!

  55. Xavier says:

    Fantastic article, it will attract young business people. I like it.

  56. Russell says:

    I’m really interested in the part about conversion optimization. Thanks for sharing your insight with your readers.

  57. Alex says:

    Very good insight on conversion optimization. This is very useful for someone into B2B like to me. I’m looking forward to further information from your blog.

  58. Carter says:

    I am in the IT industry and this was a great article about search engines. I will be learning more about implementing SEO. Thanks for the very useful post.

  59. Rachel says:

    It is very helpful if this technique cuts down the web page loading time. Very nice.

  60. Sebastian says:

    Nowadays the search engines are very familiar and useful for online web surfers. Great job writing about them.

  61. Barbara says:

    This blog shows the basic secrets of websites, useful tips, and much information about Toronto. I really liked it.

  62. Stephanie says:

    Evan Carmichael has again given an impressive article. This is a useful tool for entrepreneurs. Very good.

  63. P. Madhavan says:

    Very useful information about Search Engine Strategies. Looking forward more such articles from you.

  64. David says:

    This is a wonderful summary of day 1 of the conference. I’m looking forward to subsequent reports.

  65. tabitha harvey says:

    I think this is some pretty interesting coverage of the SES in Toronto this year. I think it that using the thank you page is pretty cool idea, love it. keep up the good work, peace

  66. Kevin says:

    Great summary, thanks!

  67. Katherine says:

    Very useful information about Search Engine strategies. Looking forward more such articles from you.

  68. Nathan says:

    This is a great post because it gave me details about how to build and maintain a new website. Search engines now play a main role for web browsers and part timers.

  69. Sarah says:

    I’ve recently started a blog, the information you provide on this site has helped me tremendously. Thank you for all of your time and work.

  70. Peter says:

    Yes, I would have to agree that there is some good stuff here. Great post.

  71. Kevin says:

    Nice summary, thanks for sharing!

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