New Video – How to Promote Your Business like P.T. Barnum

It’s been a while since my last Modeling the Masters video but I recently created a new video and would love your feedback on it. This time the video focuses on how you can promote your business like P.T. Barnum, one of the greatest promoters of all time.

Phineas Taylor Barnum (July 5, 1810 – April 7, 1891) was an American showman, businessman, and entertainer. Above all else, P.T. Barnum was a salesman and promoter who knew how to get people talking.
Today, the legacy of his work lives on in the Ringling Bros. and Barnum & Bailey Circus, still billed as ‘The Greatest Show on Earth.’

Some of the key points I talk about in the video are:

  • Action Item #1: Sell Something Unique
  • Action Item #2: Promote, Promote, Promote
  • Action Item #3: Showcase Yourself

You can also see the post I wrote about P.T. Barnum at the Telus blog.

How are you promoting your company? Do you have any big promotional plans for this year? As always, I’ve love to hear your thoughts if you leave a comment below!

About the Author

I #Believe in entrepreneurs.

64 Responses to “New Video – How to Promote Your Business like P.T. Barnum”

  1. New Video – How to Promote Your Business like P.T. Barnum: It's been a while since my last Modeling the Masters vi… http://bit.ly/cSPwgd

  2. New Video – How to Promote Your Business like P.T. Barnum: It's been a while since my last Modeling the Masters vi… http://bit.ly/cSPwgd

  3. Jeremy says:

    I thought the final winner was a wonderful choice. It caught my attention. I liked all of the designs, but I think this one was the best. I enjoyed the article. This seems like a great company that I could use.

  4. Jamie says:

    This video is a great guideline about how to promote your business. I appreciate Mr. Barnum and the author of this post. Hats off to them for a post like this.

  5. David Hurley says:

    Nice video, Evan. I enjoy learning about these larger-than-life entrepreneurs and the methods they used. It’s stimulating to think about how you can apply their lessons. Right now I’m trying to think how I can plough my field with an elephant!

  6. Veronica says:

    Nice article, it is useful for me. Thank you, Evan.

  7. Sarah says:

    The best advice for starting a new business is to have a unique idea. Then sell the idea with a lot of advertisements. Then also hype it. These are golden strategies.

  8. Thanks guys – I appreciate the feedback!

    I’m just working my next video and I like it even better! Stay tuned!

  9. Trevor says:

    I really appreciate your article on PT Barnum. He had so many great ideas and knew how to make them successful!

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  11. Sandra says:

    Nice and great article and a nice video. Thanks for sharing another snapshot of a great entrepreneur.

  12. Tracy says:

    Really very informative video. It shows very well how to go ahead with our business. I take this chance to thank you, Mr. Evan, for making a video like this. Keep going, I wish you the best in the future.

  13. Diana says:

    That’s a very nice video you put together. I haven’t had the chance to get too many videos out (a lot less than I’d like), but videos are definitely something I want to focus more time on in the future. Aside from using videos to promote my business (I have some now), I’m using social media, blogging, and content marketing to drive targeted traffic to my site. I’d like to expand into offering what I do as a service to others who don’t have the time or knowledge to do it themselves. So, we’ll see how that goes.

  14. Michael says:

    It was a good piece of work, nice video for beginners. I liked the showcasing part of it. But I have doubts like, if we do more advertisements that will affect our profit, that too especially at the beginning of the business. Is there any video of yours that might tell us how to manage cost?
    Will be waiting for your next video.

  15. Ryan says:

    I really enjoyed reading this article. Barnum is such an impressive entertainer and businessman. I think he was a great example for your article, well done.

  16. Jennifer says:

    Nice article. It is good advice for starting a new business. I like this article very much. It is interesting to read this article. Thanks!

  17. Harriet says:

    This is a nice video and your thoughts are looking different. P.T. Barnum is a great example of a successful sales promoter. Thanks for sharing!

  18. Lauren says:

    It’s a nice video and is a wonderful guideline to promote your business. Thanks for writing this article.

  19. jeyamstalin says:

    That’s a very nice video you put together. I haven’t had the chance to get too many videos out (a lot less than I’d like), but videos are definitely something I want to focus more time on in the future.

  20. Katie says:

    Wow! It’s a great video about how to promote your business. Thanks for giving such a nice video.

  21. Jake says:

    An excellent video for those aspiring businessmen. A very informative and motivating video. With the help of the guidance of such videos one can easily become a successful businessman but only thing to be kept in mind is never loose your focus on the objective.

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  23. Kennedy says:

    Nice article! I enjoy learning about these larger-than-life entrepreneurs and their methods. The video shows that anyone can easily become a successful businessman but only thing to be kept in mind is never loose your focus on the objective.

  24. Leslie says:

    Good, nice article, I really liked it. Thanks!

  25. mgkarthik005 says:

    great video about how to promote your business. Its amazing.

  26. Isabel says:

    Great video! Very useful for small businesses. Thanks!

  27. Johny Dadlani says:

    Great video for amazing thoughts. I am a huge fan of Barnum & Bailey Circus. The business ideas surely are outstanding and I would say a must for every entrepreneur.

    1. Glad you liked the video Johny – more to come!

  28. Erin says:

    Nice useful video. Good article to promote business. Keep the good work going on. Thanks.

  29. Melissa says:

    Very good article to know the easiest way of promoting our business.

  30. Gretta says:

    The information found in the video is very useful for people looking for ideas to promote their business. Good ideas, too. Without promotion something terrible happens…nothing.

  31. Marshall says:

    I’m very impressed by P.T. Barnum and his ingenuity in marketing. Great video.

  32. Allan says:

    I like the way you are promoting your business. It’s amazing. Great video.

  33. johnresa says:

    Very unique article. I loved the way P.T. Barnum was described. This information will definitely help me in promoting my new small business.

    1. Glad you liked it – good luck with the promotion!

  34. Aaron says:

    Awesome article, PT Barnum really had the foundation of marketing understood quite well. Promotion is an excellent way to differentiate yourself!

  35. Lydia says:

    You have done a good job. The article and video are informative and the ideas you have shared will be useful for starting a new business. The people who want to become popular like P.T. Barnum should follow the guidelines given in this article and video.

  36. Christina says:

    Very interesting article about P.T. Barnum. Thanks for sharing!

  37. Jesse says:

    It is a very interesting article and nice to read. It gives great information about How to Promote Your Business like P.T. Barnum.

  38. Grace says:

    Good video. I learned how to improve my business from your video. Keep it up.

  39. James says:

    It’s really interesting, often times people like P. T. Barnum get remembered for their products or services, which may or may not be unique and amazing. In reality, the thing that made them special was their savvy business sense. It’s all about thinking outside the box :D

  40. Mark says:

    I like the way you show how Barnum promoted his business. Thanks!

  41. Victoria says:

    This web page is good and useful.

  42. Angela says:

    This is really a nice post. It will help me to become a good entrepreneur and to promote my business.

  43. KayElise says:

    Thanks for the tips. I believe that marketing can be one of the biggest down falls of an unsuccessful business. I am in the works of starting my own business and am researching ways to make my business stand out from the crowd. Thanks again!

  44. mac says:

    This is very useful information for me, and i hope it is for others too. I will have to study the strategies used by Phineas Taylor Barnum, but to top it all this video and article gives me an outline as to what it is all about. Thanks.

  45. Colin says:

    This is a very useful video, nice for business beginners.

  46. Jared says:

    It is a very nice video. People who want business ideas will find this is very useful.

  47. Maya says:

    It is an interesting article on Mr. Barnum. I’m really interested in checking the whole site for more details and to find more videos to watch. Thanks for a great post.

  48. Hillary says:

    The video is a fine guideline about promoting business. I thank Mr. Barnum for allowing us to learn from his experiences. Posts like this are very useful to everyone running their own business. Thank you once again.

  49. Parker says:

    The article says a lot in little words. If you carefully read each word, it has a great meaning.

  50. Marcus says:

    The information found in the video is very useful for people interested in promoting their business.

  51. Sophie says:

    I like this article so much because it has increased my knowledge.

  52. Nita says:

    Very good article and very informative with good key points.

  53. Tyler says:

    This article is worth reading and very informative. It has taught me how to be successful in small business. A tag line is to promote the product and it should be unique in order to showcase it.

  54. Julia says:

    It’s all about the promoting our business. Great article, thanks!

  55. Morgan says:

    Great article. I feel like I understand how to run my business better now. I really appreciate your help!

  56. Erin says:

    Great job, Evan. I really enjoyed your post and video. I look forward to more like this.

  57. Kevin says:

    Great work, Evan. In a down economy such as this one, promotion and marketing are more critical than ever. During recessions, too many businesses cut expenses alphabetically (e.g., advertising), which is the opposite of what they should do. I thought you made an excellent point about the better product not necessarily leading to better sales. Sales and marketing has been, and always will be, more about perceived value than actual value. Keep up the good work.

  58. Natalie says:

    Really, very useful information. Promoting is very important in business. I think this article is very good to show how important promotion is.

  59. Hailey says:

    Very nice article, full of great information. Thank you for your article.

  60. Madelyn says:

    What a great resource!

  61. Ismay Ramus says:

    Great video. My question is how to get people to make a purchase in this down economy. The only thing I feel I can do is to market a product that cost very little but will generate only a small profit.

  62. Ryan says:

    Nice video! It has clear information and provides a nice connection to a past innovator, P.T. Barnum. Great job!

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