By Evan Carmichael on September 7th, 2010
I need your knowlede now more than ever, I have launched out on my own in Innovation and Creativity Coaching as well as advertizing, I am starting my business from scratch, I intend to do some newsletters and training, is there any way u could point me in the right direction?
I have been reading your newsletters and they are such a resource.
Please check out my blog www.bryanswildideas.blogspot.com tell me what you think.
Newsletters can be a great way to connect with your readers and keep them coming back to your site. You can turn a one time visitor into a lifetime visitor through an effective newsletter strategy. Here’s what I would suggest:
Newsletter Power Tips:
1) Create an offer as an incentive for people to sign up for your newsletter – a free ebook, whitepaper, report, etc.
2) To increase the number of people who double opt in have a personal message on the email confirmation page to make sure they check their email and opt into your list.
3) Send them the information they asked for as well as a personal message to introduce yourself. I turned mine into a video welcome.
4) Create an autoresponder sequence so that over the few weeks after they sign up they get some of the best content you’ve ever produced. This will get them hooked and want to stay with you.
5) Establish a newsletter schedule and stick to it. If you do every week or every month it doesn’t matter as long as you are consistent.
6) Remember to always focus on quality information and don’t be too promotional.
Following these 6 steps have led me to grow my list from 10,000 in January of this year to over 30,000 today (September).
I believe a big challenge is managing the multiple ways you can now communicate with a current and potential client. Coordinating and tracking of all the ways you touch your client – social networking, print media (believe it or not it is still being used!, email, phone (in office, cell, texting), referrals, websites like yours. The list goes on and on – identifying the most valuable outlet for YOUR customer and YOUR business I believe is a challenge. Controlling your time, so you are not spending it on things that may be working for others, or the media is supporting – but really is a waste of time for your particular business. AND monitoring when that changes….
Also, if you are using print to drive your customers to your social networking sites – how strong are they? If they are weak or not being managed, is it better to just not be involved?
I believe this would be a HUGE success and huge revenue stream, everyone needs the advice, regardless of the industry.
Let me know if I can assist or participate. Send me wonderful advice that I am sure you have on the subject.
As entrepreneurs we have to protect the one resource that is most important to us: our time.
Most new entrepreneurs do everything in the business from CEO visionary thinking to going out the close sales to cleaning the office floors. We can’t afford to spend time on initiatives that don’t pay off.
My advice to you would be to think about your target market and hang out where your customers are hanging out. If your customers are all online tweeting away then you need to get involved. If they aren’t then don’t waste your time.
Here’s a personal example: When I first started my website it was to help entrepreneurs I was in contact with through live seminars that I was doing.
Then I noticed that I was getting a lot of search engine traffic – so I focused on SEO and getting more people to find my site through the search engines. Today Google visitors represent almost 80% of my traffic.
When Twitter first came out I ignored it and couldn’t see the value in it. I didn’t want to waste my time.
Then I noticed that people on Twitter were talking about my website and promoting the content on it – without me prompting them. I started getting traffic from Twitter and if people were talking about my website then I didn’t want to be left out of the conversation. I joined to thank and empower the people who were spreading the word about me because they loved the site. I’m not a heavy user and tweet when I find interesting content worth sharing – right now I have almost 25,000 followers.
Because your time is so limited and valuable to you have to demand an ROI from anything that takes your attention. So if you find that your customers are heavily into social media then you need to be there so they can interact with you but make sure that it’s generating business. If they’re not into social media then go where they are – that’s the way to making sales and growing a business.
Good luck Bryan and Katie! I wish you all the success in the world as you grow your companies!
Readers, do you have any other ideas for Bryan or Katie? What are you doing with your newsletter? How have you approached your social media strategy?
I’d love to hear your thoughts if you leave a comment below!
Photo Credit: Chrissie White
Tags: blog, confirmation, email, free ebook, innovation and creativity, lifetime, newsletter schedule, newsletter strategy, personal message, reader questions, right direction, scratch, segment, time visitor, video welcome