Interview with Bonnie Harris
Bonnie Harris is a Platinum Author on EvanCarmichael.com – to view her articles click here. We asked her a few questions about entrepreneurship and PR – here’s what she said:
1. Why did you start your business and who was your first customer?
I started my business in November of 2001. My first paying customer was the Union of Concerned Scientists. I did a press conference for a major study on climate change in the great lakes region.
2. What is the best advice you can give to new entrepreneurs with regards to finding inspiration?
It’s a marathon, not a sprint. Don’t go out too fast or you will crash and burn quickly. Take time EVERY day to do something outside of work (hobbies, time with family, exercise, meditation) to recharge no matter how busy you are.
3. Why is blogging an important and essential tool for entrepreneurs?
It’s not only an excellent tool to help create exposure for your business, product or service. After a while, it becomes cathartic and an excellent way to interact with others you might not normally talk to.
4. What are your tips on finding great blog topics?
As ideas come to you, write them down and keep a running list. Also, have editorial guidelines so that you’re never at a loss for ideas.
5. Do entrepreneurs need PR? – If so, why?
Every business needs PR in the broad sense of the term, but it varies on who should execute it. Some entrepreneurs are natural promoters. They may need a short contract to “learn the ropes” and then often enjoy doing it themselves. Others have complex products (like technology) or are not comfortable with promotion. They should have at least a PR component within their marketing strategy. However, I do believe many entrepreneurs engage PR consultants on fat retainers they don’t need. Make sure you understand the scope of your PR needs.
6. What is your secret weapon to getting a reporters attention?
Bluntness. I get to the point immediately and I am completely honest.
7. As a PR expert what are some things to consider when choosing a PR?
Consider what you need them for and make sure they not only understand your industry but are a good fit with your culture and have chemistry with your team. Check references thoroughly also and if you suspect they are trying to “sell” you, find someone else.
About Bonnie Harris:
Bonnie Harris is an expert in integrated marketing communications strategy. Read her blog for tips on social media, PR and marketing at http://blog.waxmarketing.com and reach her at harris@waxmarketing.com
